Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal of Innovation Research and Knowledge
Ana Yanovi
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISA PENGARUH FOOD VLOGGER DAN DIGITAL MARKETING TERHADAP PURCHASE INTENTION YANG DIMEDIASI OLEH BRAND AWARENESS Rita, Rita; Sonia Hendrawati; Ana Yanovi
Journal of Innovation Research and Knowledge Vol. 4 No. 8: Januari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i8.9448

Abstract

As time goes by, especially in the era of globalization, the world has developed very rapidly, especially in the development of technology and the internet. One of the impacts of technological developments in the food and beverages industry, especially coffee shops which use internet platforms as a marketing base. Food vloggers have become an option for businesses to compete for consumers in the industry. This research uses quantitative methods and data collection techniques by distributing questionnaires using Google Form media and using non-probability sampling methods. The sample taken for this research was 110 respondents. Data were analyzed using structured equation modeling-partial least squares (PLS-SEM) with SmartPLS3 software. The research results show that there is a positive influence between food vloggers on brand awareness, food vloggers on purchase intention, digital marketing on brand awareness and brand awareness on purchase intention. Meanwhile, digital marketing does not have a positive influence on purchase intention. Apart from that, the brand awareness variable does not mediate the relationship between food vloggers and purchase intention, but brand awareness indirectly mediates the relationship between digital marketing and purchase intention
ANALYSIS OF THE INFLUENCE OF TRUST AND BRAND IMAGE ON CONSUMER SATISFACTION IN PRODUCT PURCHASES ON THE TOKOPEDIA APPLICATION AND IMPACT ON CUSTOMER LOYALTY (Case Study on Tokopedia Customers in Lubuklinggau, South Sumatra) Ana Yanovi; Yomeini Margareth
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 6 (2024): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i6.2376

Abstract

This study aims to analyze the influence of trust and brand image on consumer satisfaction in purchasing products through the Tokopedia application, and to evaluate its impact on customer loyalty. Along with the rapid development of e-commerce in Indonesia, trust in online buying and selling platforms has become an important factor influencing consumer decisions. On the other hand, a strong brand image also contributes to forming positive perceptions regarding product and service quality. In this study, data were collected using questionnaires distributed to Tokopedia customers in Lubuklinggau, South Sumatra, with a representative sample. The analysis method used was multiple linear regression to test the relationship between variables. The results showed that both trust and brand image have a significant positive effect on customer satisfaction. Furthermore, customer satisfaction has been shown to contribute significantly to customer loyalty, indicating that satisfied consumers tend to make repeat purchases at Tokopedia. This research provides important contributions to marketing practices and strategy development to improve brand trust and image, which can ultimately support increased customer satisfaction and loyalty in this digital era. Therefore, Tokopedia marketing managers need to consider the results of this study in formulating effective policies and strategies to attract and retain customers.
Co-Authors Rita Rita, Rita Sonia Hendrawati Yomeini Margareth