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Samsir ' '
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Economics, Econometrics & Finance

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PENGARUH BAURAN PEMASARAN JASA TERHADAP PROSES PENGAMBILAN KEPUTUSAN DAN KEPUASAN DEBITUR PADA PT. PERMODALAN EKONOMI RAKYAT PROVINSI RIAU Norman Rachman '; Samsir ' '; Liswar hamid '
Jurnal Ekonomi Vol 22, No 3 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (64.722 KB) | DOI: 10.31258/je.22.3.p.62-70

Abstract

This study aimed to analyze the effect of marketing mix toward decisions making process and satisfaction debtor on Capital of Economy the People's of Riau Province. The instrument used for data collection was a questionnaire. The study population was all employees of PT Riau Provincial People's Economic Capital totaling 774 people. The sample in this study is based on the use of Taro Yamane formula obtained by 90 people. Analysis using multiple linear regression analysis. The calculations show that There is no significant effect between the positive and the product purchase decision, there is a significant and negative influence on purchasing decisions between cost, there is no significant effect between the positive and the location of the purchase decision, there is no significant effect between the negative and promotion on purchase decisions, there is no significant effect between the positive and the purchase decision, there is no significant effect between the positive and the physical facilities of the purchase decision, there is a significant and positive effect of the process on purchasing decisions, there is no significant influence and positive among the products to customer satisfaction, there is no significant effect between the negative and the cost of consumer satisfaction, there is no significant effect and positive relationship between the location of consumer satisfaction, there is no significant effect between the negative and the promotion of consumer satisfaction, a significant difference between the positive and the customer satisfaction, there is no significant effect between the negative and the physical means to customer satisfaction, there is a significant and positive effect between customer satisfaction and process towards a significant difference between the positive and to the satisfaction of the consumer purchase decision on PT. People in the Economic capital of Riau province .Kata Kunci : Marketing Mix, Purchase Decision, Customer Satisfaction PENDAHULUAN Pemasaran
ANALISIS PENGARUH PERSEPSI TEKNOLOGI, PERSEPSI RESIKO TERHADAP KEPERCAYAAN DAN DAMPAKNYA TERHADAP KEPUASAN BELANJA ONLINE MAHASISWA DI PEKANBARU Awliya Afwa '; Samsir ' '; Sulistyowati ' '
Jurnal Ekonomi Vol 22, No 3 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.11 KB) | DOI: 10.31258/je.22.3.p.1-16

Abstract

Analyze the influence of Perceived Technology, Perceived Risk Against Trust and Its Impact on Student Satisfaction in Online Shopping Pekanbaru under the guidance of Dr. Samsir, SE, M.Si and Dra. Hj. Lilis Sulistyowati, MM. The purpose of this study was to determine the effect of technology perception and the perception of risk in online trust and how trust-related online shopping satisfaction. This study also examines the impact of online trust in mediating the relationship between technology and the perceived satisfaction of online shopping. The population in this study were students enrolled in universities and colleges in the city of Pekanbaru. The samples of 176 people by using purposive sampling method with the criteria of students who have ever shopped online and sampling is done through snowball sampling method in order to make it easier to get the respondent. Data processing is done using path analysis with SEM Smart PLS. The results of this study indicate descriptively respondents are predominantly student at the University of Riau precisely the economic faculty of products purchased online by students is a fashion product. Directly influence the perception of technology that can negatively affect the perception of risk, and perception of technology positively influence the trust and satisfaction of online shopping, then the risk perception negatively affect the trust and satisfaction of online shopping. For the indirect effect is that the perception of risk perception and technology influence the online shopping satisfaction is mediated by the trust.Kata Kunci : Online Shopping, Perceived Technology, Perceived Risk, Trust, Customer Satisfaction.
PENGARUH MANAJEMEN PENGETAHUAN, PEMBELAJARAN ORGANISASIONAL, DAN ORIENTASI PASAR TERHADAP KINERJA PERUSAHAAN UNTUK MENCAPAI KEUNGGULAN BERSAING (STUDI PADA GRAND ZURI GROUP HOTEL DI PEKANBARU) Novita Sari '; Marnis ' '; Samsir ' '
Jurnal Ekonomi Vol 22, No 3 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (157.922 KB) | DOI: 10.31258/je.22.3.p.88-106

Abstract

Penelitian ini dilakukan pada Grand Zuri Group Hotel di Kota Pekanbaru. Tujuannya untuk mengetahui pengaruh manajemen pengetahuan, pembelajaran organisasional, dan orientasi pasar terhadap kinerja perusahaan untuk mencapai keunggulan bersaing. Penelitian dilakukan dengan metode kuesioner tertutup terhadap 102 orang responden. Responden adalah para pimpinan dan/atau pihak-pihak lainnya yang memiliki kewenangan mengambil kebijakan strategis di Grand Zuri Group Hotel Pekanbaru. Analisa data menggunakan Structural Equation Modelling (SEM) menggunakan software AMOS 20. Berdasarkan SEM full model diperoleh hasil yang layak dan dapat digunakan dan telah memenuhi hampir seluruh kriteria kelayakan model. Penelitian ini menyimpulkan bahwa manajemen pengetahuan dan orientasi pasar berpengaruh positif dan signifikan terhadap kinerja perusahaan, sedangkan pembelajaran organisasional berpengaruh positif namun tidak signifikan terhadap kinerja perusahaan dan keunggulan bersaing perusahaan. Selanjutnya, manajemen pengetahuan juga berpengaruh positif dan signifikan terhadap keunggulan bersaing perusahaan. Kinerja perusahaan juga berpengaruh positif dan signifikan terhadap keunggulan bersaing perusahaan. Namun, orientasi pasar berpengaruh positif tetapi tidak signifikan terhadap keunggulan bersaing perusahaan. Oleh sebab itu, penelitian ini merekomendasikan Grand Zuri Group Hotel Pekanbaru untuk meningkatkan pembelajaran organisasional di dalam perusahaan untuk meningkatkan kinerja perusahaan guna mencapai keunggulan bersaing perusahaan di masa yang akan datang. Perusahaan juga direkomendasikan untuk mempertahankan dan meningkatkan penerapan manajemen pengetahuan dan orientasi pasar untuk mempertahankan eksistensi bisnis perusahaan di masa depan.Kata Kunci : Manajemen Pengetahuan, Pembelajaran Organisasional, Orientasi Pasar, Kinerja Perusahaan, Keunggulan Bersaing
Co-Authors Awliya Afwa ' Liswar hamid ' Marnis ' ' Norman Rachman ' Novita Sari ' Sulistyowati ' '