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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Martabe : Jurnal Pengabdian Kepada Masyarakat Cakrawala Management Business Journal Jurnal Abdi Insani Community Empowerment Mediastima Jurnal Pengabdian Teratai
Iwan Setyawan
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Mindset Kewirausahaan Mahasiswa Bisnis dan Non-Bisnis Achmad Fauzi; Iwan Setyawan
Cakrawala Management Business Journal Vol 1 No 1 (2018)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v1i1.9

Abstract

Awareness of the importance of entrepreneurship and entrepreneurship is one of them manifested in the goals of higher education, as stated in Government Regulation Number 17 of 2010 which states that the goals of higher education include the development of people who are critical, creative, innovative, independent, confident and entrepreneurial. The purpose of this research is to examine whether there are differences in entrepreneurial mindset consisting of five elements, namely passion, self-leadership habits, creative habits, improvisation habits, and self-efficacy between business students and non-business students. This research was designed with a quantitative approach using two sample case analysis. The population was first semester students at the Institut Bisnis dan Informatika Kosgoro 1957. Samples were taken by stratified random sampling technique by menstruating two groups of students namely business students and non-business students. The results of the research show that there is a significant difference in the entrepreneurial mindset between business students and non-business students. This difference lies in the two elements of the entrepreneurial mindset, namely self-leadership habits and creative habits.
PENINGKATAN KEMAMPUAN BERBISNIS DI MARKETPLACE BAGI MUSLIMAH MAJELIS TAQORRUB ILALLAH (MTI) BEKASI MELALUI PELATIHAN DIGITAL MARKETING Aris Fatoni; Iwan Setyawan; Muhamad Rafli; Faisal Aji Nugroho
Jurnal Pengabdian Teratai Vol 2 No 2 (2021): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (698.298 KB) | DOI: 10.55122/teratai.v2i2.310

Abstract

Kegiatan pelatihan ini ditujukan untuk anggota organisasi Majelis Taqorrub Ilallah, khususnya anggota perempuan (muslimah) yang beralamat di Jl. Walet No. 101 RT. 06 RW. 02 Mekarsari Kec. Tambun Selatan Kab. Bekasi 17510. Tujuan program pengabdian kepada masyarakat ini adalah 1) memberikan edukasi mengenai berbisnis di marketplace, 2) mengenalkan konsep digital marketing, 3) Melatih membuat konten marketing yang menarik sesuai konsep Marketing 4.0. Metode pelaksanaan kegiatan; pertama, dilakukan pre test. Kedua, pembekalan tentang pengetahuan dasar bisnis secara offline maupun online, digital marketing dan pelatihan membuat konten marketing digital yang menarik sesuai konsep Marketing 4.0. Ketiga, tanya jawab dan diskusi. Keempat, melakukan post test. Luaran PKM setelah terdapat peningkatan jumlah peserta yang menggunakan platform online. Peserta yang menggunakan platform online WhastApp menjadi 15 orang atau 100%, Instagram berjumlah 7 orang atau 47%, Website berjumlah 1 orang atau 7%, Facebook berjumlah 4 orang atau 57% dan marketplace berjumlah 7 orang atau sebesar 47%.
Village websites as promotional media for tourist destinations in Sukajadi Village, Tamansari, Bogor Iwan Setyawan; Aris Fatoni; Filda Angellia; Nuraini Purwandari; Kampono Imam Yulianto
Community Empowerment Vol 7 No 3 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.682 KB) | DOI: 10.31603/ce.6375

Abstract

Sukajadi Village is a village in Bogor's Tamansari District, located on the slopes of Mount Salak. Beautiful nature, as well as natural tourist attractions such as waterfalls and historical sites, are tourist destinations with the potential to boost the village's revenue and the local economy. However, the general public has only received limited information about one tourist attraction, such as Curug Nangka, despite the presence of other equally beautiful destinations. The primary objective of this community service program is to create a village website to help promote tourist destinations in Sukajadi Village. The Systems Development Life Cycle (SDLC) Model is used to develop the website. The results of this program show that the citizens of Sukajadi Village can promote tourist destinations as well as other villages' potential, such as culinary tourism.
PENDAMPINGAN PENGURUSAN IZIN USAHA PRODUK “NOGA” PADA KELOMPOK TANI MUKTI DESA SUKAJADI KABUPATEN BOGOR Iwan Setyawan; Rudi Laksono; Junias Robert Gultom
Jurnal Abdi Insani Vol 9 No 3 (2022): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v9i3.649

Abstract

Noga is a type of traditional snack produced by members of the Mukti Farmer Group in Sukajadi Village, Bogor Regency. This Noga product has become an icon of the village and has the potential to expand its target market, but is constrained by the absence of business legality. Partners do not really understand the importance and benefits of having a business license. In addition, partners also do not understand the process of managing the business license and the technology layman when they have to register through the OSS system. The purpose of this service activity is to provide an understanding of the benefits of having a business license for partner businesses, mapping the position and classification group of partner businesses and to obtain a Nomor Induk Berusaha (NIB). The method of activity used, first is the socialization method used to educate partners about the importance and benefits of having a business license. Both methods of self-assessment to assess the position and classification group of partner businesses. Finally, the mentoring method to take care of the Nomor Induk Berusaha (NIB). As a result of this community service activity, partners are able to understand and be aware the importance and benefits of having a business license for the development and sustainability of their business in the future. Based on this awareness, partners have a strong desire to obtain a business license and partners are willing to be given assistance in the process of managing the business license. The results of the self-assessment place the partner's business position in the low-risk business category and are included in the micro and small business classification group so that the business license that must be owned is NIB. The results of the assistance in managing business permits, partners currently have an NIB.
Kualitas Layanan Last-Mile Delivery: Studi Komparasi Dua Layanan Pesan-Antar Makanan Iwan Setyawan; Rudi Laksono; Junias Robert Gultom
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 3 (2022): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i3.2692

Abstract

Last-mile delivery (LMD) plays an important role in meeting the needs of online food delivery. The LMD industry, such as Gojek with GoFood services and Grab with GrabFood services, provides pick-up services for orders from merchants and delivers them to the customer. In the online ordering process, the courier acts as a merchant representative, so whether or not the service provided by the courier will have an impact on the merchant. The purpose of this study is to determine the differences in the quality of services provided by GoFood and GrabFood. This research uses a quantitative approach. The population in this study were GoFood and GrabFood customers in the Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) areas. The sample was selected using simple random sampling. Data analysis used Multivariate Analysis of Variance (MANOVA). The study found differences in the quality of last-mile delivery services between GoFood and GrabFood. The difference lies in the dimensions of responsiveness, assurance, empathy, and physical evidence, while for the reliability dimension, the two services are not different or the same.
Dampak E-commerce terhadap Munculnya Kreativitas Berwirausaha dan Daya Saing Usaha Mikro Kecil Muslimah Majelis Taqorrub Ilallah (MTI) Bekasi Aris Fatoni; Iwan Setyawan; Idam Pirmansyah
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 1 (2023): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i1.3071

Abstract

This study aims to determine the direct impact of e-commerce on entrepreneurial creativity and business competitiveness and to determine the indirect impact of e-commerce on competitiveness through moderating variables of entrepreneurial creativity. The sample is 50 people with the sampling technique using the simple random sampling method. This study uses primary data that is processed using Partial Least Square (PLS). The results of this study conclude that e-commerce directly affects entrepreneurial creativity, but e-commerce does not directly affect business competitiveness. Then entrepreneurial creativity directly affects competitiveness and through moderating variables of entrepreneurial creativity, e-commerce indirectly affects business competitiveness.
Efek e-word of mouth terhadap upaya marketing dalam mempengaruhi keputusan mahasiswa baru memilih perguruan tinggi Rudi Laksono; Junias Robert Gultom; Iwan Setyawan
Mediastima Vol 29 No 1 (2023): Mediastima
Publisher : Program Studi Manajemen, Fakultas Ekonomi, IBI-K57

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/mediastima.v29i1.702

Abstract

Penelitian ini bertujuan untuk menggali efek dari electronic word of mouth (e-WOM) terhadap 7P bauran pemasaran jasa dalam upaya mempengaruhi keputusan calon mahasiswa dalam memilih perguruan tinggi. Metode survei digunakan untuk menjaring informasi dari 119 responden mahasiswa baru Institut Bisnis dan Informatika (IBI) Kosgoro 1957 tahun akademik 2022/2023 yang didistribusikan melalui Google Form. Data dianalisis dengan menggunakan structural equation modeling partial least squares. Hasil penelitian menemukan bahwa hanya elemen proses yang memberikan pengaruh langsung signifikan terhadap keputusan calon mahasiswa memilih perguruan tinggi, sedangkan product, price, place, promotion, people, dan physical evidence tidak berpengaruh signifikan. Elemen promosi dapat mempengaruhi keputusan calon mahasiswa memilih perguruan tinggi setelah diperkuat oleh e-WOM. Bahkan e-WOM sangat memperkuat elemen proses dan e-WOM sendiri mempengaruhi langsung dengan signifikan keputusan calon mahasiswa memilih perguruan tinggi. Simpulannya yaitu e-WOM memiliki efek yang signifikan terhadap elemen promosi dan memperkuat efek elemen proses dalam mempengaruhi keputusan calon mahasiswa memilih perguruan tinggi. Implikasi hasil penelitian ini terhadap keilmuan, khususnya bidang marketing jasa adalah e-WOM merupakan salah satu teknik marketing yang memiliki kekuatan yang luar biasa dalam mempengaruhi calon konsumen. Oleh karena itu, Perguruan Tinggi harus memiliki Tim Marketing yang khusus mengelola dan memonitor e-WOM agar dapat mengendalikan e-WOM ke arah yang positif dan dapat meng-counter e-WOM yang bersifat negatif terhadap Perguruan Tingginya.
Peran kepercayaan dalam memediasi efek persepsi kemudahan dan persepsi nilai digital pada niat penggunaan kontinu e-payment Junias Robert Gultom; Iwan Setyawan; Rudi Laksono
Mediastima Vol 29 No 1 (2023): Mediastima
Publisher : Program Studi Manajemen, Fakultas Ekonomi, IBI-K57

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/mediastima.v29i1.707

Abstract

Studi ini bertujuan menguji peran kepercayaan sebagai mediator pengaruh antara persepsi kemudahan penggunaan dan persepsi nilai digital terhadap niat penggunaan kontinu e-payment. Sebanyak 234 pengguna e-payment berpartisipasi dalam survei ini. Untuk mewujudkan tujuan tersebut digunakan Structural Equation Modelling-Partial Least Square (SEM-PLS). Hasil studi menunjukkan bahwa persepsi kemudahan penggunaan dan persepsi nilai digital secara langsung mempengaruhi dengan signifikan niat penggunaan berkelanjutan e-payment. Trust tidak memberikan peran dengan signifikan sebagai mediasi pada efek persepsi kemudahan penggunaan terhadap niat penggunaan berkelanjutan e-payment. Sebaliknya, Trust berperan sebagai pemediasi parsial dengan signifikan pada efek persepsi nilai digital terhadap niat penggunaan berkelanjutan e-payment. Dengan demikian, trust bukanlah faktor yang dapat memperkuat pengaruh persepsi kemudahan penggunaan terhadap niat penggunaan berkelanjutan e-payment. Sementara itu, trust berperan dalam meningkatkan pengaruh persepsi nilai digital terhadap niat penggunaan berkelanjutan e-payment.
Determinan Financial Technology (FinTech) dan Dampaknya Terhadap Perilaku Keuangan UMKM Rudi Laksono; Junias Robert Gultom; Iwan Setyawan
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.4522

Abstract

The presence of financial technology (fintech) brings alternative solutions for smooth business activities with various easy access. However, the solutions offered are still not fully accessible for use by MSMEs. The low financial literacy index of the Indonesian people, including MSME players, can be reflected in the financial behaviour of MSME players who take the financial system for granted; recording business financial flows is still common and only done simply. Based on this, this article aims to analyze financial behaviour as the impact of FinTech and financial literacy, as well as the role of FinTech in mediating the influence of financial literacy on financial behaviour. To find the answer, a survey method was used by involving 200 respondents in filling out a simple randomly selected questionnaire from MSMEs in the Polugadung Small Industry Village (PIK), East Jakarta. Data were analyzed using Partial Least Square - Structural Equation Modeling. The results show that FinTech and financial literacy have a significant positive influence on financial behaviour. Financial literacy also positively influences the use of FinTech, although its contribution is very low. FinTech only acts as a partial mediator between financial literacy and financial behaviour. The contribution of this study is that efforts to increase the use of FinTech in encouraging the progress of MSME players still need to be improved by the low financial literacy of MSME players, so intensive and massive efforts are needed to provide financial literacy education and training.
PELATIHAN MEMBUAT INFOGRAFIS DENGAN APLIKASI CANVA BAGI APARAT DESA TAMANSARI, BOGOR Iwan Setyawan; Junias Robert Gultom; Filda Angellia; Waskita Cahya; Aris Fatoni
Jurnal Abdi Insani Vol 10 No 4 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i4.1201

Abstract

The ease and speed of information provided by information technology have caused a gap between community expectations and the ability of the Tamansari Village Government, Bogor, to fulfill these expectations. First, the community expects fast information services from the village government. On the other hand, the Village Government is faced with the limited ability of village officials to provide information that can be conveyed quickly to the community. The Community Service Team intends to bridge this gap by improving the skills of Tamansari village officials, Bogor, in creating simple, engaging, and quickly distributed information. The method used is training in making infographics using the Canva application. As a result of this training, PKM partners, in this case, Tamansari Village officials, Bogor, were able to create infographics in the form of flyers regarding the requirements for processing Business Certificates (SKU) for Micro and Small Businesses. The flyers can then be distributed quickly via the WhatsApp application. With the skills to make information flyers, now Tamansari Village officials, Bogor can quickly convey information to community members. Thus, training in making infographics using the Canva application can be a solution to meeting citizens' expectations regarding the ease and speed of information services.
Co-Authors Achmad Fauzi Anis Vrastika Aniza Octoviani Aris Fatoni Aris Fatoni Dadan Sundara Faisal Aji Nugroho Filda Angellia Idam Pirmansyah Junias Robert Gultom Junias Robert Gultom Kampono Imam Yulianto Muhamad Rafli Nuraini Purwandari Rudi Laksono Ruswiati Suryasaputra Waskita Cahya