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Aktivitas Bauran Komunikasi Pemasaran Di Perusahaan Jamu Ibu Tjipto Kota Tegal Agus Susanto; Ahmad Sunardi
Komunikator Vol 9, No 1 (2017)
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

Activities marketing today not just activities selling, but is activity to gain loyal customers. This is not easy work so there needs integrated marketing communications. The example of  integrated marketing communications implementation is by use  marketing communications mix,  which divided in advertising activity, sales promotions, special event   experiences, public relations publicity, direct marketing and personal selling.The problems in research discussed by descriptive qualitative approach. This study attempts to give a description of about their activities of marketing communications mix  by Perusahaan Jamu Ibu Tjipto Tegal City  to get drug market share  in  Tega City. Data collection is done by using in-depth interviews with two key participants  and field observation  with compiles literature that supports. Through this research obtained a description of  marketing communications mix activities  in Perusahaan Jamu Ibu Tjipto, which marketing activity not arrayed integrally and adjust human resources and their funds are. The marketing communications mix  not carried out very maximum shown to be just advertising, sales promotions , direct marketing and  personal selling done. Keywords : marketing mix, marketing communication mix, herbal company
Peningkatan Kesadaran Bahaya Asap Rokok Bagi Kesehatan Pada Siswa SMP Negeri 1 Tegal Agus Susanto; Rosaria Ika Pratiwi; Ahmad Sunardi
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2020): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v4i1.3715

Abstract

Schools as non-smoking areas (KTR) have not been maximized to implement smoking behavior prevention programs for students. The health education requires efforts to strengthen students' knowledge and attitudes about smoking behavior and its dangers to health. This community service (PKM) activity aims to increase students' knowledge and awareness of the dangers of cigarette smoke for health. The main target in this activity is 8th grade and 9th grade j public junior high school students #1 Tegal. This activity was carried out for two days divided into the first day was pretest and on the second day the activity was carried out. Measurement of increasing knowledge is based on the difference between the pretest score and the post test score. The results of the activity showed a significant increase in knowledge and attitudes, which was indicated by a mean pretest score of 10 and a mean posttest score of 12.20. Improvements also occurred in student attitudes, as indicated by the mean pretest value of 62.62 and the posttest value of 67.02.
Pengaruh Pembelajaran Diferensiasi terhadap Hasil Belajar Mata Kuliah Bahasa Indonesia Ratri Wikaningtyas; Ahmad Sunardi; Prasetya Nugraha
BLAZE : Jurnal Bahasa dan Sastra dalam Pendidikan Linguistik dan Pengembangan Vol. 2 No. 2 (2024): Mei: Jurnal Bahasa dan Sastra dalam Pendidikan Linguistik dan Pengembangan
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/blaze.v2i2.1708

Abstract

In the process of learning Indonesian, it is often found that each student has a different level of understanding and ability. In addition, factors such as different learning styles can also affect student learning outcomes. Differentiated learning can be influential in improving student learning outcomes. This study aims to find the effect of differentiated learning on students' grades in Indonesian language courses. This research uses quasi-experimental method. Differentiated learning has an effect on improving student learning outcomes in Indonesian language courses seen from a significant level of 0.05 the value of Fstatistic = 0.0758 and FKritis = 0.4401 which means FKritis> Fstatistic (0.4401>0.0758), so differentiated learning can affect the improvement of nursing student learning outcomes in Indonesian language courses.