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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Pendas : Jurnah Ilmiah Pendidikan Dasar Journal Transformation of Mandalika
Sutrisno Wibowo
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Physics Other

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Analisa Strategi Pemasaran Ekspor Cv Amartha Indotama Dalam Memasuki Pasar Global Fitriyani Fitriyani; Retno Widowati PA; Sutrisno Wibowo
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 6, No 2 (2015): Oktober 2015
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v6i2.2521

Abstract

In this thesis, the authors examined about the export marketing strategy analysis CV Amartha Indotama in entering global markets. The purpose of this research is to study the export marketing strategies that have been implemented, identify external factors and internal factors within the company, as well as  formulate  export marketing alternative strategy  for the company in the future. The object of this research is an export company CV Amartha Indotama, while the subject of research is the entire staff of employees of the company, amounting to 12 people. Data were collected using method are observation, interviews, and questionnaires. Technical analysis of the data in this study using SWOT analysis, IFAS, EFAS, and internal-external matrix. Based on Internal External matrix, a position the company is in cell 1 is growt which concentrates on vertical integration, and alternative strategies that can be given is backward integration (take over the function of the supplier), and forward integration (taking over the function distrubutor).
PENGEMBANGAN E-LKPD BERBASIS ETNOMATEMATIKA BERBANTUAN LIVE WORKSHEET MATERI KERAGAMAN BUDAYA KELAS IV SDN 1 SEDAYU WONOSOBO Enik Wahyuningsih; Sutrisno Wibowo
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 04 (2024): Volume 09, No. 04 Desember 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i4.16783

Abstract

The research method that will be used in this study is the Research and Development (RnD) method. The research and development design in this study uses the Thiagarajan model, which is also known as the 4D model that is modified into 3D, namely define, design, and development. The data collection tools used were tests of mathematical understanding ability, validation sheets, and teacher response questionnaires. The product trial subjects in this study were 28 class IV A students at SD Negeri 1 Sedayu. The purpose of this research is to develop Ethnomatematics-based E-LKPD Live Worksheets for Mathematical Understanding Ability in Opportunity Materials in Class IV SD Negeri 1 Sedayu as seen from the level of validity, effectiveness and practicality The results of the average percentage validation obtained is 94.44% with very valid criteria. For the results of the teacher's response questionnaire, it obtained a score percentage of 96.47% with very practical criteria, so the developed E-LKPD can be used as teaching material with a little revision. Classical learning mastery can be achieved if it fulfills 75% with the student's score having to be greater than or equal to 75. The results of the test students get a percentage score of 85.72% with very effective criteria. From these results it can be concluded that the developed E-LKPD is feasible to use.
Peran moderasi kesadaran merek halal pada pengaruh pengetahuan produk dan keterlibatan produk terhadap pengambilan keputusan pembelian (studi pada konsumen hokben di daerah istimewa yogyakarta) Sutrisno Wibowo; Dito Prakosa Wijaya
Journal Transformation of Mandalika, e-ISSN: 2745-5882, p-ISSN: 2962-2956 Vol. 7 No. 4 (2026): April
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jtm.v7i4.6366

Abstract

This study aims to analyze the influence of product knowledge and product involvement on purchase decision-making, and to examine the moderating role of halal brand awareness in this relationship. The research object is the Japanese fast food restaurant HokBen, with HokBen consumers in the Special Region of Yogyakarta as the subjects. This study used a quantitative approach with a survey method. Primary data was obtained by distributing questionnaires to 170 respondents selected using a purposive sampling technique. Data analysis was performed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method using SmartPLS software. The results show that product knowledge has a positive and significant effect on purchase decision-making. Product involvement also has a positive and significant effect on purchase decision-making. Furthermore, halal brand awareness has been shown to moderate the relationship between product knowledge and purchase decision-making. However, halal brand awareness has not been shown to moderate the relationship between product involvement and purchase decision-making
Co-Authors Dito Prakosa Wijaya Enik Wahyuningsih Fitriyani Fitriyani Retno Widowati PA