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All Journal Jurnal Manajemen Dayasaing
Renanda Bagus
IAIN SURAKARTA
Decision Sciences, Operations Research & Management Social Sciences

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PERAN PRODUCT QUALITY, INFORMATION QUALITY DENGAN MEDIASI TRUST TERHADAP REPURCHASE INTENTION PADA MITRA UMKM GO-FOOD DI SURAKARTA septi kurnia prastiwi; Rabia Rabia; Renanda Bagus
Jurnal Manajemen Dayasaing Vol 21, No 1 (2019): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v21i1.6009

Abstract

This study aims to examine the factors that may affect repurchase intention for Go food product. Two variables suspected to affect the repurchase intention are product quality and information quality with trust as mediation. The design of this study is survery method with a population of go jek user in Solo, with sample size of 100 respondents, the sampling methods purposive sampling a questionnaire with 12 indicators questions. Test results validity, reliability and classic assumption test support for continuing research. Path analysis get the result that variable product quality not significantly affect trust and repurchase intention, but variable information quality can affect positively and significantly related to trust and the dependent variable repurchase intention. To examine variable trust can be mediator variable product quality  to repurchase intention, evidence by sobel test and get the result that variable trust significantly as mediator variable.
Co-Authors Rabia Rabia septi kurnia prastiwi