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All Journal Riset Manajemen dan Akuntansi Jurnal Manajemen Dayasaing Shirkah: Journal of Economics and Business JBMR: Journal of Business and Management Review
Septi Kurnia Prastiwi, Septi Kurnia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS ANTESEDEN LOYALITAS DAN WOM SERTA PENGARUHNYA TERHADAP REPURCHASE INTENTION PADA PRODUK SUSU SGM (Studi pada orang tua siswa Teman Sejati Sari Husada Yogyakarta) Prastiwi, Septi Kurnia
JURNAL RISET MANAJEMEN & AKUNTANSI Vol 3, No 6 (2012): Riset Manajemen & Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Atma Bhakti

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Abstract

Tujuan dari penelitian ini adalah untuk menguji: 1) pengaruh kualitas intrinsik terhadap kepuasan konsumen, 2) pengaruh kualitas ekstrinsik terhadap kepuasan konsumen, 3) pengaruh kualitas intrinsik terhadap loyalitas konsumen, 4) pengaruh kualitas ekstrinsik terhadap loyalitas konsumen, 5) pengaruh kepuasan terhadap loyalitas konsumen, 6) pengaruh loyalitas terhadap brand preference, 7) pengaruh kepuasan terhadap WOM, 8) pengaruh kepuasan terhadap repurchase intention, 9) pengaruh WOM terhadap repurchase intention, 10) pengaruh brand preference dengan repurchase intention. Penelitian ini menggunakan desain descriptive dan metode survey dengan populasi pelanggan susu formula bayi SGM di Yogyakarta. Dengan sampel sebanyak 200 responden, dengan metode pengambilan sampel, purposive sample, kuisioner dengan 27 indikator pertanyaan. Semua hipotesis dalam penelitian ini diterima kecuali hipotesis 8, yaitu kepuasan konsumen tidak berpengaruh positif dan signifikan terhadap repurchase intention. Hubungan yang tidak signifikan antara kepuasan konsumen dengan repurchase intention mengindikasikan bahwa faktor rasa puas, rasa senang dan terpenuhinya harapan konsumen setelah memakai produk tersebut bukan merupakan faktor utama yang dapat menimbulkan niat pembelian ulang. Konsumen yang puas terhadap produk belum tentu mempunyai niat pembelian ulang.
PERAN PRODUCT QUALITY, INFORMATION QUALITY DENGAN MEDIASI TRUST TERHADAP REPURCHASE INTENTION PADA MITRA UMKM GO-FOOD DI SURAKARTA prastiwi, septi kurnia; Rabia, Rabia; Bagus, Renanda
Jurnal Manajemen Dayasaing Vol 21, No 1 (2019): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v21i1.6009

Abstract

This study aims to examine the factors that may affect repurchase intention for Go food product. Two variables suspected to affect the repurchase intention are product quality and information quality with trust as mediation. The design of this study is survery method with a population of go jek user in Solo, with sample size of 100 respondents, the sampling methods purposive sampling a questionnaire with 12 indicators questions. Test results validity, reliability and classic assumption test support for continuing research. Path analysis get the result that variable product quality not significantly affect trust and repurchase intention, but variable information quality can affect positively and significantly related to trust and the dependent variable repurchase intention. To examine variable trust can be mediator variable product quality  to repurchase intention, evidence by sobel test and get the result that variable trust significantly as mediator variable.
Performance of GoFood MSEs Partnership: An Integration of Entrepreneurial Orientation, Marketing Capabilities, and Brand Orientation Prastiwi, Septi Kurnia; Rohimat, Asep Maulana
Shirkah: Journal of Economics and Business Vol 5, No 3 (2020)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (927.873 KB) | DOI: 10.22515/shirkah.v5i3.337

Abstract

The current application of Gojek with its GoFood feature can serve the function as promotion media to consumers at the maximum extent for the Micro and Small Enterprises (MSEs) in the culinary business. Nevertheless, not all have been able to experience the improvement of this business performance in terms of the new application feature. Therefore, this study aims at investigating and analyzing the role of entrepreneurial orientation, marketing capability, and brand orientation to improve the performance of GoFood partnering SMEs. There were 112 samples of business partners in Surakarta participated in this study. The data analysis technique was by SEM using the application of AMOS 2.4. The research findings provide a conclusion that there is a significant effect of entrepreneurial orientation on marketing capabilities, brand orientation, and business performance. However, marketing capability and brand orientation were not proven to improve business performance; similarly, the mediation of entrepreneurial orientation through marketing capability and brand orientation was not supportive of business performance development. This study provides an actual contribution to the performance improvement of MSEs entrepreneurs through the digital application as an innovation and creativity of business players.
The Influence of Brand Image, Reference Group, Product Quality, And Product Variety, On Purchasing Decisions For Herbalife Shake Nutrition Products Safitri, Nadya Nurindah Ira; Prastiwi, Septi Kurnia
Journal of Business and Management Review Vol. 4 No. 11 (2023): (Issue-November)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr411.8582023

Abstract

This study aims to determine the effect of brand image, reference group, product quality, and product variation on purchasing decisions for Herbalife products. The objects studied in this study are Herbalife user consumers who live in Surakarta and have purchased Herbalife products. The sampling technique in this research is to use the non-probability sampling (Purposive Sampling) technique with a sample size of 110 respondents. The dependent variable in this study is the purchase decision. The independent variables of this study are brand image awareness, reference group, product quality, and product variety. The results showed that brand image and product quality had an insignificant effect on purchasing decisions, while reference groups and product variations affected purchasing decisions. Herbalife products have a variety of interesting product types and experience recommendations from family/friends/friends are important determinants of purchasing decisions for Herbalife products.
Co-Authors Bagus, Renanda Rabia, Rabia Rohimat, Asep Maulana Safitri, Nadya Nurindah Ira