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Rudy Aryanto
Universitas Bina Nusantara
Economics, Econometrics & Finance Social Sciences

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Dampak Loyalitas dari Keputusan Konsumen Disebabkan Pelayanan dan Promosi pada Usaha Gimnastik Rudy Aryanto; Susanto Susanto; Liu Santa Stefenny
The Winners Vol. 10 No. 2 (2009): The Winners Vol. 10 No. 2 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i2.709

Abstract

This research purpose is to analyze the influence service quality and promotion to decision making and its impact on consumer loyalty. Method used in this research is descriptive-associative, using Pearson Correlation Path Analysis. Data gathered by distributiong questionnaire to 110 respondents in Gold’s Gym Thamrin City. From the data analysis, it is found out that the structural model is given as Y= 0,497X2 + 0,868, whereas R2 24,7% , and structural 2 Z = 0,491 X1 + 0,871 whereas R2=24,2. The service quality seems have less influence to consumer’s decision making but have stronger influence to consumer loyalty. Promotion effectively influences consumer’s decision making as much as 24,2%. Thus, service quality and promotion should be leveraged to increase sales and consumer loyalty.
Budaya dan Kualitas Kerja pada Perusahaan Manufaktur dan Eksportir Rotan Rudy Aryanto; Syam Rizma
The Winners Vol. 10 No. 1 (2009): The Winners Vol. 10 No. 1 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i1.717

Abstract

Cane (Calamus spp), also known as rattan, is an important non-timber forest product used extensively all over Indonesia as a raw material for making furniture, handicraft, and other household articles. The study aims to generate information on production and export industry of rattan furniture, identify problems, and recommend solutions. The general problem on rattan manufacture management is human resources especially working ethos and performance of employees. The aim of this research is to analyze the influence of quality management and working ethos towards working performance of the employee at a rattan exporter and industry. Analysis method used are associative and Pearson correlation. The data collected from the employee towards quality management and working ethos, by filling out the questionnaire provided by using Likert scale that is effective to analyze the composition of the agreement and disagreement towards the statement on the questionnaire. The result achieved from this research is to learn the relation between quality management of working ethos, notify the relation between quality management and working ethos with working performance, and acknowledge the influence between quality management and working ethos, and working performance. The quality management has a low relation towards working performance. Working ethos has a strong relation with working performance. Quality management and working ethos has a strong relation towards working performance employees in rattan exporter and industry.
Model Strategi Prospektif Kinerja Manajemen di Perusahaan Tour & Travel Rudy Aryanto; Yuniarty Yuniarty
Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1093

Abstract

This study aimed to build a prospective management model of sustainable tour packages in PT. Golden Rama Express. Given the complexity and the many interrelated factors in the performance management packagetours, it is necessary to approach a holistic system. First, the method used in developing the performance management model is a sustainable package tour and, second, using prospective analysis. Determination of the attributes that reflect the sustainability performance of the tour package is based on field studies. Based on the four dimensions of sustainability, namely the dimensions before the trip, during trip, etc., and the tour leader aredetermined as much as 23 attributes. Attributes in four dimensions for each package tour Junglelicious Africa, Asia Splendid, Adventurous Australia and New Zealand, Europe Romantical and Marvelous the U.S. and Canada. After obtained the level of sustainability index values of each dimension that can be categorized into the not sustainable until very sustainable values of the index, combination of these factors forms the basis of development models.. Based on the scenario that was built and in order to achieve the ideal scenario is the recommended scenario is the optimistic scenario.
Co-Authors Liu Santa Stefenny Susanto Susanto Syam Rizma Yuniarty Yuniarty