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All Journal Journal The Winners Binus Business Review
Idris Gautama So
Universitas Bina Nusantara
Economics, Econometrics & Finance Social Sciences

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Implementasi Strategi E-Marketing pada Pietro’s Gelato Idris Gautama So; Hellen Fransiska; Tjia Fie Tjoe
The Winners Vol. 9 No. 2 (2008): The Winners Vol. 9 No. 2 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v9i2.722

Abstract

Pietro’s Gelato is a firm producing food and beverages, in particular ice cream. This paper aims to study the marketing strategy utilized by Pietro’s Gelato and analyses its business process, information needs and problems faced by Pietro’s Gelato’s marketing department. Analysis is conducted using Porter’s analysis method, SWOT and e-marketing seven steps analysis. Literature study is conducted by collecting materials from books and internet access which will be used to fulfill additional data needs. Survey is also conducted towards Pietro’s Gelato to obtain complete data. Implementation of e-marketing strategy in the firm to enlarge marketing coverage and also to solve marketing problems in Pietro’s Gelato. It can be concluded that from the analysis conducted and also the implementation, e-marketing strategy profits the company in terms of easier product marketing and understanding market needs.
Analisis Sistem Informasi yang Sedang Berjalan dan Rencana Proyek E-Procurement dengan Pendekatan Metode New Information Economics Idris Gautama So; Devy Listisari Saputri
Binus Business Review Vol. 1 No. 1 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i1.1066

Abstract

PT PLN (Persero) is a state owned which manages the biggest electricity businesses that cover the entire territory of Indonesia. His position is very potential for the Indonesian public life requires that PLN is able to manage the investment means the supply of electricity to customers. This is done with the information systems that support business processes in the body of PLN. PT PLN (Persero) has some application systems, infrastructure, service, and management used to increase the ability of the company. In PLN, there is an application that is capable of supporting PLN to conduct the procurement process is procurement information system (e-procurement). PSI Sub-party service providers as e-procurement to see investment information system (SI) and Information Technology (IT) which is proportional to the amount issued benefits and bottom-line impact for companies and can find out the level of funds / investment budgets and alignment of Information Technology there is a project in accordance with company requirements. Those needs based on business needs and applications currently running in the intersection so as to project better. Based on this, the author proposes to analyze the benefits of information technology investments by using the method of New Information Economics (NIE) that combines the two approaches both financial and non-financial. In the method NIE (New Information Economics) will be used four of the five practices that NIE Strategic Demand / Supply Planning, Innovation, Prioritization, and Alignment. The results are expected to help the company to allocate investments SI / IT is more appropriate and supports the company's performance, especially in providing added value to the parties concerned. 
Perancangan E-Learning Berbasis Internet pada Sekolah SMK Negeri 13 Jakarta Idris Gautama So; Fajar Kurniawan
Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1085

Abstract

Technology advances in education is very influential for educators to solve problems such as lack of adequate study time, and lack of auxiliary equipment to support learning. Therefore, it is required to know how far SMKN 13 Jakarta will need e-Learning and the extent of readiness of existing infrastructure on students to support the implementation of e-Learning. The research method is direct survey by distributing questionnaires to students and interviews with teachers. The method of analysis used by researchers is to use SWOT analysis,Porter, and the Cost and Benefit. The results showed that the school does require an e-Learning to improve its services to the community and the students have sufficient infrastructure to support the implementation of e-Learning.
Co-Authors Devy Listisari Saputri Fajar Kurniawan Hellen Fransiska Tjia Fie Tjoe