Articles
<![CDATA[Analisis Pengaruh Lingkungan Kerja dan Pemberian Kompensasi terhadap Kinerja Karyawan CV Mum Indonesia ]]>
<![CDATA[Logahan, Jerry M.]]>;
<![CDATA[Tjoe, Tjia Fie]]>;
<![CDATA[Naga, Naga]]>
<![CDATA[ Binus Business Review Vol 3, No 1 (2012): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v3i1.1344
<![CDATA[Mum CV is a company engaged in the sale of bread. To increase sales of bread (performance) it needs to investigate the influence of work environment and compensation of employees. The method of analysis used in this study is descriptive, Pearson Regression, and Multiple Regression. The data were obtained from the employees performance by completing the questionnaires provided using Likert scale which was useful to determine the level of disagreement questions on the questionnaires. Results achieved in this study are the work environment has no significant influence on employees performance in CV Mum Indonesia, amounting to 0,068. Compensation has significant, no influence on employees performance in CV Mum Indonesia that is equal to 0,580 and there is a significant effect of 33.6%. Work environment and compensation have a significant impact on employees performance in CV Mum Indonesia. It is equal to 0,580 and there is a significant effect of 33.6%.]]>
<![CDATA[Peran Pembelian Spontan dalam Menentukan Citra Merek Café ]]>
<![CDATA[Dewanti, Retno]]>;
<![CDATA[Leonard, Jefry]]>;
<![CDATA[Tjoe, Tjia Fie]]>
<![CDATA[ Binus Business Review Vol 3, No 2 (2012): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v3i2.1364
<![CDATA[Cafe employers realize the importance of visual merchandising management to enhance brand image. Visual merchandising is the activity of promoting the sale of representative goods at retail outlets. Previous research showed that attractive displays can produce unexpected purchases regularly. Impulse buying can enhance brand image. The results of this study indicate that brand image is determined by two variables together the virtual merchandising and customer experience. Virtual merchandising and customer experience influence significantly in creating unexpected purchases. The test results of path analysis show that impulse buying was important in moderating visual merchandising and customer experience to determine the brand image. Impulse buying plays a positive and significant role on the formation of brand image.]]>
<![CDATA[Strategi Bisnis pada PT CTL Dengan Pendekatan Metode Tows ]]>
<![CDATA[Tjoe, Tjia Fie]]>;
<![CDATA[Sarjono, Haryadi]]>
<![CDATA[ Binus Business Review Vol 1, No 2 (2010): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v1i2.1092
<![CDATA[The purpose of this research is determining direction of the correct business strategy to be applied by PT CTL, a garment company producing cloth for men. Research method used by the author is descriptive analysis with a case study research method. Research is conducted by collecting data obtained through survey by interview and giving questionnaire to all staff and head and also observation by evaluating directly the research object and also through literature study. Data analysis is conducted through input phase by using IFAS and EFAS matrix, adaptation phase with TOWS diagram, TOWS matrix and Internal-External matrix, and also uses SPACE matrix and also BCG matrix to analyse companys finance situation. Based on the conducted analysist the recommended corporation level strategy to be used by the company is diversification strategy direct to growth and stability. ]]>
<![CDATA[Implementasi Strategi E-Marketing pada Pietro’s Gelato ]]>
<![CDATA[So, Idris Gautama]]>;
<![CDATA[Fransiska, Hellen]]>;
<![CDATA[Tjoe, Tjia Fie]]>
<![CDATA[ Journal the Winners: Economics, Business, Management, and Information System Journal Vol 9, No 2 (2008): The Winners Vol. 9 No. 2 2008 ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/tw.v9i2.722
<![CDATA[Pietro’s Gelato is a firm producing food and beverages, in particular ice cream. This paper aims to study the marketing strategy utilized by Pietro’s Gelato and analyses its business process, information needs and problems faced by Pietro’s Gelato’s marketing department. Analysis is conducted using Porter’s analysis method, SWOT and e-marketing seven steps analysis. Literature study is conducted by collecting materials from books and internet access which will be used to fulfill additional data needs. Survey is also conducted towards Pietro’s Gelato to obtain complete data. Implementation of e-marketing strategy in the firm to enlarge marketing coverage and also to solve marketing problems in Pietro’s Gelato. It can be concluded that from the analysis conducted and also the implementation, e-marketing strategy profits the company in terms of easier product marketing and understanding market needs.]]>
<![CDATA[Model Rantai Markov Pangsa Pasar Operator Selular di Universitas Bina Nusantara, Jakarta Barat ]]>
<![CDATA[Tjoe, Tjia Fie]]>;
<![CDATA[Sarjono, Haryadi]]>
<![CDATA[ Journal the Winners: Economics, Business, Management, and Information System Journal Vol 8, No 2 (2007): The Winners Vol. 8 No. 2 2007 ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/tw.v8i2.736
<![CDATA[Article presented the replacement of cellular cards operator service user, especially for GSM of five operators that are dominant in Indonesia, those are  XL, Mentari, Simpati, AS, and IM3 for six months with teenagers sample of 295 students from Management Department of Bina Nusantara University. The used method was Markov analysis. Besides that, it also used State and Probability State that were used to identify the whole possible situation of a process or system. Based on the research, from 295 samples of teenagers, it can be seen that there is a switching from one provider into another.]]>
<![CDATA[Implementasi Strategi E-Marketing pada Pietro’s Gelato ]]>
<![CDATA[Idris Gautama So]]>;
<![CDATA[Hellen Fransiska]]>;
<![CDATA[Tjia Fie Tjoe]]>
<![CDATA[ The Winners Vol. 9 No. 2 (2008): The Winners Vol. 9 No. 2 2008 ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/tw.v9i2.722
<![CDATA[Pietro’s Gelato is a firm producing food and beverages, in particular ice cream. This paper aims to study the marketing strategy utilized by Pietro’s Gelato and analyses its business process, information needs and problems faced by Pietro’s Gelato’s marketing department. Analysis is conducted using Porter’s analysis method, SWOT and e-marketing seven steps analysis. Literature study is conducted by collecting materials from books and internet access which will be used to fulfill additional data needs. Survey is also conducted towards Pietro’s Gelato to obtain complete data. Implementation of e-marketing strategy in the firm to enlarge marketing coverage and also to solve marketing problems in Pietro’s Gelato. It can be concluded that from the analysis conducted and also the implementation, e-marketing strategy profits the company in terms of easier product marketing and understanding market needs.]]>
<![CDATA[Model Rantai Markov Pangsa Pasar Operator Selular di Universitas Bina Nusantara, Jakarta Barat ]]>
<![CDATA[Tjia Fie Tjoe]]>;
<![CDATA[Haryadi Sarjono]]>
<![CDATA[ The Winners Vol. 8 No. 2 (2007): The Winners Vol. 8 No. 2 2007 ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/tw.v8i2.736
<![CDATA[Article presented the replacement of cellular cards operator service user, especially for GSM of five operators that are dominant in Indonesia, those are XL, Mentari, Simpati, AS, and IM3 for six months with teenagers sample of 295 students from Management Department of Bina Nusantara University. The used method was Markov analysis. Besides that, it also used State and Probability State that were used to identify the whole possible situation of a process or system. Based on the research, from 295 samples of teenagers, it can be seen that there is a switching from one provider into another.]]>
<![CDATA[Strategi Bisnis pada PT CTL Dengan Pendekatan Metode Tows ]]>
<![CDATA[Tjia Fie Tjoe]]>;
<![CDATA[Haryadi Sarjono]]>
<![CDATA[ Binus Business Review Vol. 1 No. 2 (2010): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v1i2.1092
<![CDATA[The purpose of this research is determining direction of the correct business strategy to be applied by PT CTL, a garment company producing cloth for men. Research method used by the author is descriptive analysis with a case study research method. Research is conducted by collecting data obtained through survey by interview and giving questionnaire to all staff and head and also observation by evaluating directly the research object and also through literature study. Data analysis is conducted through input phase by using IFAS and EFAS matrix, adaptation phase with TOWS diagram, TOWS matrix and Internal-External matrix, and also uses SPACE matrix and also BCG matrix to analyse company's finance situation. Based on the conducted analysist the recommended corporation level strategy to be used by the company is diversification strategy direct to growth and stability. ]]>
<![CDATA[Analisis Pengaruh Lingkungan Kerja dan Pemberian Kompensasi terhadap Kinerja Karyawan CV Mum Indonesia ]]>
<![CDATA[Jerry M. Logahan]]>;
<![CDATA[Tjia Fie Tjoe]]>;
<![CDATA[Naga Naga]]>
<![CDATA[ Binus Business Review Vol. 3 No. 1 (2012): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/bbr.v3i1.1344
<![CDATA[Mum CV is a company engaged in the sale of bread. To increase sales of bread (performance) it needs to investigate the influence of work environment and compensation of employees. The method of analysis used in this study is descriptive, Pearson Regression, and Multiple Regression. The data were obtained from the employees performance by completing the questionnaires provided using Likert scale which was useful to determine the level of disagreement questions on the questionnaires. Results achieved in this study are the work environment has no significant influence on employees performance in CV Mum Indonesia, amounting to 0,068. Compensation has significant, no influence on employees performance in CV Mum Indonesia that is equal to 0,580 and there is a significant effect of 33.6%. Work environment and compensation have a significant impact on employees performance in CV Mum Indonesia. It is equal to 0,580 and there is a significant effect of 33.6%.]]>
<![CDATA[Peran Pembelian Spontan dalam Menentukan Citra Merek Café ]]>
<![CDATA[Retno Dewanti]]>;
<![CDATA[Jefry Leonard]]>;
<![CDATA[Tjia Fie Tjoe]]>
<![CDATA[ Binus Business Review Vol. 3 No. 2 (2012): Binus Business Review ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.21512/bbr.v3i2.1364
<![CDATA[Cafe employers realize the importance of visual merchandising management to enhance brand image. Visual merchandising is the activity of promoting the sale of representative goods at retail outlets. Previous research showed that attractive displays can produce unexpected purchases regularly. Impulse buying can enhance brand image. The results of this study indicate that brand image is determined by two variables together the virtual merchandising and customer experience. Virtual merchandising and customer experience influence significantly in creating unexpected purchases. The test results of path analysis show that impulse buying was important in moderating visual merchandising and customer experience to determine the brand image. Impulse buying plays a positive and significant role on the formation of brand image.]]>
