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All Journal IPTEK Journal of Proceedings Series Journal The Winners Indonesian Journal of Islam and Muslim Societies
Harjanto Prabowo
Binus University
Religion Arts Humanities Computer Science & IT Social Sciences

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Enhancing Brand Loyalty by Increasing Experiential Value through Customer Satisfaction in Boka Buka Restaurant Pondok Indah Mall Nathania Gunawan; Harjanto Prabowo; Annetta Gunawan
The Winners Vol. 16 No. 2 (2015): The Winners Vol. 16 No. 2 2015
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v16i2.1564

Abstract

This research was conducted at Boka Buka Restaurant. Boka Buka Restaurant is a casual French dining restaurant in Pondok Indah Mall. The objectives of the research are to examine if the experiential value contributes to customer satisfaction in Boka Buka Restaurant and t examine if the experiential value and customer satisfaction contributes partially and simultaneously to brand loyalty in Boka Buka Restaurant. The methods of the research are Pearson Correlation and Path Analysis. The data is obtained from the questionnaires which are distributed to the customers at Boka Buka Restaurant to measure the level of the Experiential Value, Customer Satisfaction, and Brand Loyalty, using a Likert scale. From the analysis of the data, it obtains structural equation Y = 0.812X + 0.5839ε1 where Experiential Value contributes significantly to Customer Satisfaction of 65.9% and Z = 0.255X + 0.582Y + 0.5958ε2 where Experiential Value and Customer Satisfaction simultaneously contribute significantly to the Brand Loyalty of 64.5%.
The Impact of a Digital Influencer to the Purchase Decision Maria Francisca Lies Ambarwati; Herlina Damaryanti; Harjanto Prabowo; Muhammad Hamsal
IPTEK Journal of Proceedings Series No 5 (2019): The 1st International Conference on Business and Management of Technology (IConBMT)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (607.083 KB) | DOI: 10.12962/j23546026.y2019i5.6307

Abstract

ong the many marketing tools which has given a wide range and easy accessibility. One kind of eWOM is digital influencer who uses the social media platforms such as YouTube, Instagram, Facebook. The digital influencer has a role as a communicator who influences the purchase decision of the viewers. The purpose of this study is to investigate the impact of a beauty vlogger to the purchase intention of the viewers in the YouTube channel. This study uses quantitative research method with analysis techniques include tests of validity, reliability, normality, linearity, simple linear regression, statistic descriptive, and determination. Data analysis was defined by the total quota sampling technique. Data collection was done by distributing questionnaires to 100 respondents who were the viewers of the YouTube video blog. The result of this study shows that the contribution of the digital influencer to the decision of purchasing cosmetic products is 87.6%. This result opens the opportunity to producers of life-style products to collaborate with the beauty vloggers to advertise their products.
Community-based health coverage at the crossroad; the Muhammadiyah health fund in Indonesia Agus Mohammad Samsudin; Harjanto Prabowo
Indonesian Journal of Islam and Muslim Societies Vol 12, No 1 (2022): Indonesian Journal of Islam and Muslim Societies
Publisher : IAIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/ijims.v12i1.111-138

Abstract

This paper discusses the complexities of community-based health insurance (CBHI) coordinated by faith-based NGOs in Indonesia, and how government health care schemes threaten community-based health care plans. It discusses, in particular, Muhammadiyah’s history, one of the largest Islamic civil society organizations dealing with the health sector, as well as their struggle to facilitate community-based health care insurance. The role of state-based universal health coverage (UHC) has markedly overshadowed civil society programs, including faith-based NGOs, in implementing and providing health care services in their circles or members. While the State faces a delicate situation in the management of its universal health care, both financially and operationally, civil society groups have sought to revive the limited health care scheme as a way to supplement and even contend with the state welfare regime. 
Co-Authors Agus Mohammad Samsudin Annetta Gunawan Herlina Damaryanti Maria Francisca Lies Ambarwati Muhammad Hamsal Nathania Gunawan