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All Journal Journal The Winners Binus Business Review
Ina Melati
Bina Nusantara University
Economics, Econometrics & Finance Social Sciences

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Segmentation Map, Consumer Preference, and Price Determination Appropriate for Wedding Organizer Business in Jakarta Ina Melati; Teddy Indira Budiwan; R.A. Aryanti Wardaya Puspokusumo
The Winners Vol. 19 No. 2 (2018): The Winners Vol. 19 No. 2 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i2.4418

Abstract

This research was aimed to validate segmentation from previous research, determining consumer preference and pricing perception based on preferences selected by the Wedding Organizer (WO) consumer in each validated segment to reach consumer satisfaction. This research was a quantitative descriptive research by using probability sampling with 100 total respondents. The used analytical models, were differences in accordance to each problem studied, those were; (1) segmentation was analyzed by cluster analysis and cross tabulation and, (2) consumer preference, as well as pricing perception, were analyzed by cross tabulation. This research produces three segmentations of wedding organizer users and their appropriate product and service preference, including price perception from each of the consumers. In terms of fair price, each segment has their own perception. Smart couple prefers standard portfolio in product and office performance, employee quality and service contract in service, priced in 65 Mio – 125 Mio. Uncle Scrooge prefer catering, rundown management and makeup & wardrobe in product and employee quality in service, all in the price range of 65 Mio – 125 Mio. Familiar face couple has catering in product preference and consultant allocation in service preference, all in the price range of 65 Mio – 125 Mio.
Pengembangan Model Daya Saing UMKM Batik Melalui ECS Retno Dewanti; Ina Melati; Freddy Simbolon
Binus Business Review Vol. 4 No. 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1034

Abstract

SMEC has high durability against any unpleasant economic conditions. Moreover, SMALL MEDIUM ENTERPRISES of batik has had the ability to produce export and derived foreign exchange for the country. It is important to continue to do the construction and development of batik industry competitiveness in order to compete in this era of free trade. The purpose of this research is to find a development Model as an integrated system capability of integrating Indonesian batik business, which is  supported by the existing infrastructure so that it is capable of being one of the pre-eminent business typical batik Indonesia which has been recognized as one of the world heritage of Indonesian as a nation. Methods the study was a qualitative Method to find the organization model and hybrid formulation of e community system to support collaboration among organizations. This research has enabled independent business group supported a Hybrid organization building strength together in the era of globalization based on Electronic Community System that is driven by each component in the Hybrid Organization.
Pengaruh Sales Promotion pada Keputusan Pemilihan Sebuah Wedding Organizer Studi Kasus: Segmentasi Kalangan Atas di Jakarta Ina Melati
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1264

Abstract

Sales promotion is almost always used as a marketing tool that is potential to increase sales of a product. Nevertheless, the reality is totally different because of differences in segmentation and characteristics of the product or service that will be sold should be a concern for marketers. It turns out that not all segmentations will be loyal to a product/service because of sales promotion, take one example: when upper class customers in choosing a wedding organizer. With etnography study and in depth interview, consumer insight is obtained about their opinion on sales promotion.
Co-Authors R.A. Aryanti Wardaya Puspokusumo Retno Dewanti Simbolon, Freddy Pandapotan Teddy Indira Budiwan