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All Journal Journal The Winners Binus Business Review
Ina Melati
Bina Nusantara University
Economics, Econometrics & Finance Social Sciences

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Journal : Binus Business Review

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Pengembangan Model Daya Saing UMKM Batik Melalui ECS Retno Dewanti; Ina Melati; Freddy Simbolon
Binus Business Review Vol. 4 No. 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1034

Abstract

SMEC has high durability against any unpleasant economic conditions. Moreover, SMALL MEDIUM ENTERPRISES of batik has had the ability to produce export and derived foreign exchange for the country. It is important to continue to do the construction and development of batik industry competitiveness in order to compete in this era of free trade. The purpose of this research is to find a development Model as an integrated system capability of integrating Indonesian batik business, which is  supported by the existing infrastructure so that it is capable of being one of the pre-eminent business typical batik Indonesia which has been recognized as one of the world heritage of Indonesian as a nation. Methods the study was a qualitative Method to find the organization model and hybrid formulation of e community system to support collaboration among organizations. This research has enabled independent business group supported a Hybrid organization building strength together in the era of globalization based on Electronic Community System that is driven by each component in the Hybrid Organization.
Pengaruh Sales Promotion pada Keputusan Pemilihan Sebuah Wedding Organizer Studi Kasus: Segmentasi Kalangan Atas di Jakarta Ina Melati
Binus Business Review Vol. 5 No. 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1264

Abstract

Sales promotion is almost always used as a marketing tool that is potential to increase sales of a product. Nevertheless, the reality is totally different because of differences in segmentation and characteristics of the product or service that will be sold should be a concern for marketers. It turns out that not all segmentations will be loyal to a product/service because of sales promotion, take one example: when upper class customers in choosing a wedding organizer. With etnography study and in depth interview, consumer insight is obtained about their opinion on sales promotion.
Co-Authors R.A. Aryanti Wardaya Puspokusumo Retno Dewanti Simbolon, Freddy Pandapotan Teddy Indira Budiwan