Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Journal The Winners Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG)
R.A. Aryanti Wardaya Puspokusumo
Bina Nusantara University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Segmentation Map, Consumer Preference, and Price Determination Appropriate for Wedding Organizer Business in Jakarta Ina Melati; Teddy Indira Budiwan; R.A. Aryanti Wardaya Puspokusumo
The Winners Vol. 19 No. 2 (2018): The Winners Vol. 19 No. 2 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i2.4418

Abstract

This research was aimed to validate segmentation from previous research, determining consumer preference and pricing perception based on preferences selected by the Wedding Organizer (WO) consumer in each validated segment to reach consumer satisfaction. This research was a quantitative descriptive research by using probability sampling with 100 total respondents. The used analytical models, were differences in accordance to each problem studied, those were; (1) segmentation was analyzed by cluster analysis and cross tabulation and, (2) consumer preference, as well as pricing perception, were analyzed by cross tabulation. This research produces three segmentations of wedding organizer users and their appropriate product and service preference, including price perception from each of the consumers. In terms of fair price, each segment has their own perception. Smart couple prefers standard portfolio in product and office performance, employee quality and service contract in service, priced in 65 Mio – 125 Mio. Uncle Scrooge prefer catering, rundown management and makeup & wardrobe in product and employee quality in service, all in the price range of 65 Mio – 125 Mio. Familiar face couple has catering in product preference and consultant allocation in service preference, all in the price range of 65 Mio – 125 Mio.
Pertumbuhan Kinerja Bisnis Transportasi Bus Umum Antar Kota Antar Provinsi John Sihotang; R.A. Aryanti Wardaya Puspokusumo; Prapto Utomo
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 6, No 2 (2019): JULI
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v6i2.309

Abstract

For the past five years, the business performance of intercity and interprovincial bus company (AKAP)  was fluctuated. Even in the last two years, the trend was decreasing  due to the increasing number of bus passengers who were switching to other modes of transportation. The customer satisfaction index (CSI) score of Bus as public transportation is the lowest compared to CSI of other public transport such as train, and airplane. This study aims at examining the impact of service quality on growth of AKAP public bus company’s business performance in West Java. The research method used was a quantitative method using a survey questionnaire of 80 companies in the province of West Java. The results show that service orientation has a significant impact on the AKAP's business performance growth. Further analysis shows that both reliability and responsiveness are the main factors in building service quality orientation. Thus, the AKAP bus managers need to focus more  on competing with other transportation mode. The role of the government is also needed to develop the AKAP bus managers’capability in order to build an efficient transportation system.
Co-Authors Ina Melati Prapto Utomo Sihotang, John Teddy Indira Budiwan