Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Journal The Winners
Hariyatno Hariyatno
Bina Nusantara University
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Ease of Online Ojek Service Grows Consumer Loyalty Hariyatno Hariyatno; Dotty Wimpertiwi; Isanawikrama Isanawikrama; Adhi Bawono
The Winners Vol. 19 No. 2 (2018): The Winners Vol. 19 No. 2 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i2.4610

Abstract

The purpose of this research was to find out why people in the city of Bogor tend to be loyal to ojek online compared to other public transportations. This research conducted in Bogor that used descriptive and verification methods by taking 115 samples of consumers of all fleets motorcycle ojek online in Bogor. The data were taken randomly by using iteration calculation as much as three times. Data analysis used multiple regression analysis. The result of the research shows that the most significant customer loyalty of sub-variable of service quality is reliability. Of the overall population, sub-service quality variables affect customer loyalty 89,5% and the remaining 10,5% is influenced by other factors not examined in this research.
Co-Authors Adhi Bawono Dotty Wimpertiwi Isanawikrama Isanawikrama