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All Journal Journal The Winners IKRA-ITH EKONOMIKA Jurnal Pengabdian dan Kewirausahaan
Isanawikrama Isanawikrama
Bina Nusantara university
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Ease of Online Ojek Service Grows Consumer Loyalty Hariyatno Hariyatno; Dotty Wimpertiwi; Isanawikrama Isanawikrama; Adhi Bawono
The Winners Vol. 19 No. 2 (2018): The Winners Vol. 19 No. 2 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i2.4610

Abstract

The purpose of this research was to find out why people in the city of Bogor tend to be loyal to ojek online compared to other public transportations. This research conducted in Bogor that used descriptive and verification methods by taking 115 samples of consumers of all fleets motorcycle ojek online in Bogor. The data were taken randomly by using iteration calculation as much as three times. Data analysis used multiple regression analysis. The result of the research shows that the most significant customer loyalty of sub-variable of service quality is reliability. Of the overall population, sub-service quality variables affect customer loyalty 89,5% and the remaining 10,5% is influenced by other factors not examined in this research.
The Implementation of Training and Development Program: A Study Case at PT Bank Negara Indonesia Branch Rosalin Ayal; Isanawikrama Isanawikrama; Yud Buana
The Winners Vol. 19 No. 1 (2018): The Winners Vol. 19 No. 1 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i1.4631

Abstract

This research discussed the implementation of training and development programs in an organization. Undertaken deep interview as a method, it was reviewing the training and development programs of PT Bank Negara Indonesia Cabang Pasar Klewer di Surakarta (BNI CPKS) that covered the nature of training and development programs, training and development process, and behavioral aspects of the process. This research used the qualitative approach, consisted of literature theories and previous researches also explored analysis from the author by deep interview to 15 employees including management level of existing company’s unit/departments. The analysis was undertaken through collecting data first, presenting the training and development programs and then comparing them with the relevant theories. By having a well-implemented training and development programs, it was hoped that the effort would result from the accomplishment of short-term, midterm, and long-term goals of the company. As the conclusion, the work of training and development programs at BNI CPKS in overall is considered poor. The Human Resource Management, which is under administration level has no right to run its main responsibilities, which are to coordinate and arrange company’s training and development programs. Almost process of training and development program is set by central (Jakarta) or regional (Semarang) office. In addition, the behavioral aspect negatively affects to the training and development programs of BNI CPKS, inducing all management levels to participate the training and developments programs as a formality. 
MEMBACA PELUANG MERAKIT “UANG” DARI HOBI AQUASCAPE Hariyatno, Hariyatno; Isanawikrama, Isanawikrama; Wimpertiwi, Dotty; Kurniawan, Yohanes Jhony
Jurnal Pengabdian dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v2i2.1364

Abstract

ABSTRACT The purpose of this study is to find out what are the advantages derived from the art of aquascape and any business opportunities that arise as a result of this hobby, lately many people began to love the art of aquarium-made beauty that is decorated with neat and unique decoration, if akita observe products that produce a miniature underwater ecosystem is so beautiful and cool eye-catching that is better known by the name of aquascape, along with the many requests for aquascape art is now beginning emerging aquarium merchants that also provide services aquascape manufacture and maintenance, together with the perminaan equipment good accessories aquarium machines, iron or wood shelves, flora and fauna continue to increase, because to make an aquascape product in need of adequate equipment and equipment to support maximum results, the results of this study took samples of aquascape aquascape, aquascape craftsmen and store access stores oris ornamental fish that exist in Bogor. Data analysis in this research using full costing method to determine selling price. The results showed that aquascape is a hobby that started in like someone, become a promising business field, it turns out the advantage of making aquascape craftsmen obtain 18.30% for aquascape model 1 and 31.24% for aquascape model 2 has not profit from the difference in raw materials in use reach 10%, from the cost incurred where the profit obtained depends on the uniqueness and beauty. so many people who had just a hobby to make as a land of business.Key Words: Aquascape, Hobby, Money, Reading Opportunity
PENGARUH PERILAKU KONSUMEN, BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA SITUS BELANJA ONLINE (Studi Kasus pada Situs Belanja Online XYZ) Bawono, Adhi; Isanawikrama, Isanawikrama; Arif, Kusumah; Kurniawan, Yohanes Jhony
Jurnal Pengabdian dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v2i2.1366

Abstract

ABSTRACT E-Commerce is electronic commerce related to the activity of buying, selling, marketing of goods or services by utilizing internet communication network as a form of future trading.. The purpose of this research is (1) To know the influence of consumer behavior toward online purchasing decision on E Commerce Site, (2) to know the influence of brand image to online purchasing decision on E Commerce Site, (3) to know the influence of promotion to online purchasing decision at E-Commerce Sites XYZ. The method used in this study is a quantitative research method and use if the data SPSS Version 24.00. Populations and samples (questionnaires) in this study were 97 valid questionnaires. Questionnaire materials include: Functional Image (image seen from product function), Affective Image (image seen from attitudes toward brand), and Reputation (image seen from reputation of brand) disseminated to E Commerce Site XYZ  user in Jakarta. this is: Based on the results of research and discussion, it can be concluded as follows: (1) Partially, the dimensions of Consumer Behavior have a significant and positive effect on Purchase Decision at E-Commerce Sites XYZ received with a significance value of 0.618, (2) Partially, image has a significant and positive effect on Purchasing Decision at E Commerce Site XYZ received with a significance value of 0.323, (3) Partially, the promotion dimension has a significant and positive effect on Purchase Decision at E Commerce Sites received with a significance value of 0.765. Keywords:  Consumer Behaviour, Brand Image, Promotion and Online Purchasing Decision.
Hubungan Self-Efficacy dan Kreativitas terhadap Minat Berwirausaha Mahasiswa Edwin Joyo Hutomo; Isanawikrama Isanawikrama; nurina nurina
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan menganalisis pengaruh self-efficacy dan kreativitas terhadap minat berwirausaha mahasiswa. Latar belakang penelitian berangkat dari rendahnya minat berwirausaha mahasiswa meskipun berbagai program pendukung telah tersedia di perguruan tinggi. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei. Sampel terdiri dari 150 mahasiswa dari berbagai program studi yang dipilih melalui purposive sampling. Instrumen penelitian berupa kuesioner skala Likert untuk mengukur self-efficacy, kreativitas, dan minat berwirausaha. Analisis data dilakukan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa self-efficacy berpengaruh positif dan signifikan terhadap minat berwirausaha (p < 0.05). Kreativitas juga berpengaruh positif signifikan terhadap minat berwirausaha (p < 0.05). Secara simultan, kedua variabel menyumbang 58% terhadap variasi minat berwirausaha. Temuan ini menegaskan bahwa peningkatan kepercayaan diri kewirausahaan dan kreativitas merupakan kunci dalam mengembangkan intensi berwirausaha mahasiswa.
Co-Authors Adhi Bawono Arif, Kusumah Ayal, Rosalin Bawono, Adhi Buana, Yud Dotty Wimpertiwi Edwin Joyo Hutomo Hariyatno Hariyatno Hariyatno Hariyatno Hariyatno Kurniawan, Yohanes Jhony Nurina Nurina Wimpertiwi, Dotty