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All Journal Journal The Winners Jurnal ULTIMA InfoSys Humaniora
Robertus Nugroho Perwiro Atmojo
Bina Nusantara University
Humanities Computer Science & IT Social Sciences

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The Effectiveness of O2O Strategy on E-Commerce Transactions Yulius Lie; Robertus Nugroho Perwiro Atmojo; Hery Harjono Muljo
The Winners Vol. 20 No. 1 (2019): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v20i1.5154

Abstract

This research wanted to show the development of e-commerce transaction brought something new to organizations to accelerate their business through online sales. The presence of online marketplace also gave positive impacts for organizations to run online sales. It was undeniable that e-commerce positively contributes to people’s lives, besides the negative side that most people are still reluctant to use it. Online-to-offline (O2O) was a strategy to direct online users to do offline activities in physical stores. With O2O, customers could buy products from the store after researching online, paying online, and picking up product from the store. The research aimed to find out more about factors that influence consumer trust level to do a transaction in online media, as well as to measure the effectiveness of O2O strategy on e-commerce. Furthermore, this research used a quantitative correlation data analysis method on critical factors that influence customer decision in doing ecommerce transaction, with non-experimental research. The research outcome is the overview of the effectiveness feature and O2O strategy that is provided by the online shopping provider in giving a positive influence for consumers to make purchases in e-commerce. This research also reflects how the people respond to the existence of a marketplace that complements its place with O2O service.
Sistem Pendeteksi Plagiarisme untuk Tugas Akhir Mahasiswa di Universitas Bina Nusantara: Studi Pendahuluan Endang Ernawati; Anindito Anindito; Robertus Nugroho Perwiro Atmojo
Humaniora Vol. 5 No. 1 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i1.3082

Abstract

Article functioned as a preliminary study for the research on plagiarism happened in student’s thesis S1 in Bina Nusantara University and how to overcome this cases by a prevention procedure approved by the students, lecturers, departments, and other supporting units. The preliminary study was done by library research, finding some plagiarism cases, model, the way to prevent the case, and the sanction and punishment related to plagiarism. Results of this library research used for compiling questionnaire that will be contributed to students, thesis advisors, thesis judges, and the departments to get the real condition of plagiarism practices, prevention actions, and some input to support the next research. 
Penilaian Penerimaan Pengguna Pada Sistem Manajemen Pengetahuan Dengan Metoda UTAUT Robertus Nugroho Perwiro Atmojo; Much. Bagus Nurhasan; Karina Citra Amanda; Joanna Melissa
ULTIMA InfoSys Vol 7 No 2 (2016): UltimaInfoSys :Jurnal Ilmu Sistem Informasi
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1059.543 KB) | DOI: 10.31937/si.v7i2.542

Abstract

Ekspektasi perusahaan ketika melakukan investasi teknologi informasi adalah ingin memperoleh efektivitas dan efisiensi kinerja yang optimal. Namun yang terjadi dalam praktik di lapangan justru hal sebaliknya, yaitu pemborosan ongkos operasional. Melalui framework UTAUT yang digunakan dalam penelitian ini, ditemukan fakta bahwa faktor sosial (variabel ekstrinsik) lebih mempengaruhi intensi dan sikap karyawan dalam hal penggunaan serta pemanfaatan teknologi informasi dibandingkan dengan faktor intrinsiknya. Hal ini tentu saja perlu menjadi perhatian bagi para pimpinan perusahaan sebelum melakukan investasi teknologi berbiaya besar. Dengan kata lain, akan lebih bijaksana bagi para pengambil keputusan untuk lebih dahulu memahami situasi dan kondisi dari aset sosial capital yang dimiliki daripada sekedar mengikuti tren implementasi teknologi informasi yang belum tentu cocok dan pas untuk diterapkan pada lingkungan kerjanya. Keywords—Knowledge Management System, UTAUT, Uji Penerimaan Teknologi, Partial Least Squares, Sistem Informasi/Teknologi Informasi.
Co-Authors Anindito Anindito Endang Ernawati Hery Harjono Muljo Joanna Melissa Karina Citra Amanda Much. Bagus Nurhasan Yulius Lie