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All Journal JURNAL ECONOMIA Jurnal Pengabdian Kepada Masyarakat Indonesia Journal of Infinity
Ria Octavia
Sekolah Tinggi Ilmu Ekonomi Al-Madani
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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A Critical Review of Digital Marketing: Effect of Flow and Impulse Buying Rahmawati Azizah Mt; Ria Octavia
Jurnal Economia Vol 17, No 2: October 2021
Publisher : Faculty of Economics Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (31.743 KB) | DOI: 10.21831/economia.v17i2.34977

Abstract

Abstract: This study aims to examine the influence of user belief on flow, willingness to buy on flow, and flow on impulse buying behavior. The subjects of this research include Students/College Students, Civil Servants, Private Employees, Lecturers/Teachers, Professionals (accountants, consultants, etc.). The technique used is non-probability sampling , purposive sampling, with a total sample of 300 respondents aged 17 to 45 and are users of the digital application, Shopee, in Indonesia. The research instrument was an online questionnaire and was analyzed using multiple linear regression analysis. The results of this study showed that the dimension of the perceived usefulness of user belief has a positive effect on flow. Willingness to buy has a positive effect on flow and flow has a positive effect on impulse buying. Meanwhile, the ease of use dimension of the user belief variable has no positive effect on flow.Keywords: flow, willingness to buy, user belief, impulse buying behavior. Tinjauan Kritis Pemasaran Digital: Pengaruh Flow dan Pembelian Impulsif Abstrak: Penilitian ini bertujuan untuk menguji pengaruh kepercayaan pengguna (user belief) terhadap flow, willingness to buy terhadap flow, dan flow terhadap perilaku pembelian spontan. Subjek penelitian ini meliputi Pelajar/Mahasiswa, PNS, Karyawan Swasta, Dosen/Guru, Profesional (akuntan, konsultan, dll). Teknik yang digunakan adalah non-probability sampling dengan jenis purposive sampling dengan kriteria usia 17 hingga 45 tahun dengan total sampel 300 responden dan merupakan pengguna aplikasi digital Shopee di Indonesia. Instrumen penelitian ini adalah kuesioner yang dibuat secara daring dan dianalisis dengan menggunakan analisis regresi linier berganda. Hasil penelitian ini menemukan bahwa dimensi manfaat yang dirasakan dari kepercayaan pengguna berpengaruh positif terhadap flow, willingness to buy berpengaruh positif terhadap flow dan  flow berpengaruh positif terhadap pembelian spontan. Sedangkan, dimensi kemudahan menggunakan dari variabel kepercayaan pengguna tidak berpengaruh positif terhadap flow.Kata kunci: flow, willingness to buy, kepercayaan pengguna, perilaku pembelian spontan.
Pelatihan Pembuatan Detergen Cair Berbasis Determat: Solusi Hemat Untuk Ibu Rumah Tangga di Desa Waylunik Kabupaten Lampung Utara Rahmawati Azizah; Syara Purnama Sari; Ria Octavia; Asri Winanti Madyoningrum
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.7867

Abstract

The Community Service Program of STIE Al-Madani in Waylunik Village, North Lampung, focused on improving household economic skills through Determat-Based Liquid Detergent Making Training for 20 housewives. This training is intended to overcome long-term problems and meet basic household needs while creating independent business opportunities. The method used is a demonstration followed by the practice of making liquid detergent and an interactive discussion of the effectiveness and safety of Determat-based materials. Participant evaluation was carried out through observation and questionnaires to measure the understanding gained and the potential for application in everyday life. The results of the activity showed that all participants were able to mix liquid detergent using easily accessible and economical ingredients. Post-training assistance through online discussion forums is expected to encourage the sustainability of the program and encourage the development of community-based business models. Thus, this activity not only contributes to household economic empowerment but also educates and fosters innovation in managing household food needs.
PENGARUH INOVASI PRODUK, KUALITAS PRODUK DAN DESAIN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH: PENGARUH INOVASI PRODUK, KUALITAS PRODUK, DAN DESAIN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH Natasha Maharani; Rahmawati Azizah -; Arseta Yudha Lesmana; Ria Octavia
Jurnal Inovasi, Keuangan, Manajemen dan Akuntansi Vol 1 No 1 (2025): Jurnal Infinity Juli 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Al-Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65894/joinfinity.v1i1.4

Abstract

This study aims to examine the effect of product innovation, product quality, and packaging design on the purchase decision of Wardah cosmetic products in Bandar Lampung. The type of research used is quantitative research. The data utilized are primary data, obtained from the results of a questionnaire. Data collection was conducted by distributing the questionnaire to 150 individuals. The respondent criteria included consumers who had purchased and used Wardah cosmetics within the last 6 months and were at least 17 years old. The data collection method employed non probability sampling, with the purposive sampling technique used to select participants. Data were processed and analyzed using SmartPLS version 3 and SPSS version 23 to examine respondent characteristics. The results of this study indicate that product quality and packaging design have a significant effect on purchase decisions, while product innovation does not affect purchase decisions. The limitations of this study include only distributing the questionnaire in Bandar Lampung and that the results show that product innovation does not influence purchase decisions, indicating that there is no interrelationship between the variables studied.
Co-Authors Arseta Yudha Lesmana Asri Winanti Madyoningrum Natasha Maharani Rahmawati Azizah Rahmawati Azizah - Rahmawati Azizah MT Syara Purnama Sari