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All Journal Jurnal Pengabdian Kepada Masyarakat Indonesia Journal of Infinity
Rahmawati Azizah
Sekolah Tinggi Ilmu Ekonomi Al-Madani
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Pelatihan Pembuatan Detergen Cair Berbasis Determat: Solusi Hemat Untuk Ibu Rumah Tangga di Desa Waylunik Kabupaten Lampung Utara Rahmawati Azizah; Syara Purnama Sari; Ria Octavia; Asri Winanti Madyoningrum
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.7867

Abstract

The Community Service Program of STIE Al-Madani in Waylunik Village, North Lampung, focused on improving household economic skills through Determat-Based Liquid Detergent Making Training for 20 housewives. This training is intended to overcome long-term problems and meet basic household needs while creating independent business opportunities. The method used is a demonstration followed by the practice of making liquid detergent and an interactive discussion of the effectiveness and safety of Determat-based materials. Participant evaluation was carried out through observation and questionnaires to measure the understanding gained and the potential for application in everyday life. The results of the activity showed that all participants were able to mix liquid detergent using easily accessible and economical ingredients. Post-training assistance through online discussion forums is expected to encourage the sustainability of the program and encourage the development of community-based business models. Thus, this activity not only contributes to household economic empowerment but also educates and fosters innovation in managing household food needs.
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING PRODUK FASHION PADA KONSUMEN SHOPEE DI LAMPUNG: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING PRODUK FASHION PADA KONSUMEN SHOPEE DI LAMPUNG Syifa Nur Fadhillah; Arseta Lesmana; Syara Purnama Sari; Rahmawati Azizah
Jurnal Inovasi, Keuangan, Manajemen dan Akuntansi Vol 1 No 1 (2025): Jurnal Infinity Juli 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Al-Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65894/joinfinity.v1i1.2

Abstract

This research aims to test the effect of electronic word of mouth and hedonic shopping motivation on impulse buying of fashion products by Shopee consumers in Lampung. The type of research used is quantitative research with an associative approach method. The data used are primary data, the source of data obtained comes from the results of the questionnaire. The sample in this study were Lampung people who used the Shopee application and had done impulse buying. Data collection was carried out with a questionnaire distributed to 140 people. The statistical method used Multiple Linear Regression Analysis, with hypothesis testing of the t-statistic test. The results of this study indicate that electronic word of mouth and hedonic shopping motivation have a significant effect on impulse buying.
Pengaruh E-Trust, E-Satisfaction, dan E-Service Quality Terhadap E-Loyalty Bank BSI Bandar Lampung Feranika Fajarwati; Shafitranata; Arseta Yudha Lesmana; Rahmawati Azizah
Jurnal Inovasi, Keuangan, Manajemen dan Akuntansi Vol 2 No 1 (2026): Jurnal Infinity Januari 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Al-Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65894/joinfinity.v2i1.28

Abstract

Perkembangan layanan perbankan digital mengharuskan bank untuk memperkuat loyalitas nasabah melalui aplikasi mobile yang dapat diandalkan. Penelitian ini relevan menyusul diluncurkannya aplikasi Byond by BSI sebagai pengganti BSI Mobile pasca gangguan sistem pada tahun 2023. Penelitian ini bertujuan untuk menganalisis pengaruh e-trust, e-satisfaction, dan e-service quality terhadap e-loyalty pada pengguna Byond by BSI di Bandar Lampung. Pendekatan eksplanatori kuantitatif digunakan dengan menggunakan data primer yang dikumpulkan pada tahun 2024 dari 100 pengguna aplikasi aktif. Data dianalisis menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan SmartPLS 4. Hasil penelitian menunjukkan bahwa kepuasan elektronik berpengaruh positif dan signifikan terhadap loyalitas elektronik (β = 0.397; t = 3.074; p < 0.050), dan kualitas layanan elektronik juga secara signifikan memengaruhi loyalitas elektronik (β = 0.357; t = 2.676; p < 0.050). Sebaliknya, e-trust menunjukkan pengaruh positif namun tidak signifikan terhadap e-loyalty (t = 1.003; p > 0.050). Model ini menjelaskan 60,5% dari varians dalam e-loyalitas. Studi ini menyimpulkan bahwa kepuasan nasabah dan kualitas layanan elektronik merupakan faktor penentu utama loyalitas terhadap aplikasi perbankan digital Byond by BSI, sementara kepercayaan membutuhkan peningkatan strategis lebih lanjut.
Co-Authors Arseta Lesmana Arseta Yudha Lesmana Asri Winanti Madyoningrum Feranika Fajarwati Ria Octavia Shafitra Nata Nata Syara Purnama Sari Syifa Nur Fadhillah