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All Journal Forum Geografi AGRISCIENCE
Eva Nurhayati
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences

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Study of Climate Change Impact to Local Rainfall Distribution in Lampung Provinces Tumiar Katarina Manik; Bustomi Rosadi; Eva Nurhayati
Forum Geografi Vol 28, No 1 (2014): July 2014
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/forgeo.v28i1.439

Abstract

Global warming which leads to climate change has potential affect to Indonesia agriculture activities and production. Analyzing rainfall pattern and distribution is important to investigate the impact of global climate change to local climate. This study using rainfall data from 1976-2010 from both lowland and upland area of Lampung Province. The results show that rainfall tends to decrease since the 1990s which related to the years with El Nino event. Monsoonal pattern- having rain and dry season- still excist in Lampung; however, since most rain fell below the average, it could not meet crops water need. Farmers conclude that dry seasons were longer and seasonal pattern has been changed. Global climate change might affect Lampung rainfall distribution through changes on sea surface temperature which could intensify the El Nino effect. Therefore, watching the El Nino phenomena and how global warming affects it, is important in predicting local climate especially the rainfall distribution in order to prevent significant loss in agriculture productivities.
Minat beli konsumen nugget ikan pada UD. Mitra Abadi di Desa Duriwetan Kecamatan Maduran Kabupaten Lamongan Eva Nurhayati; Ihsannudin Ihsannudin
Agriscience Vol 3, No 2: November 2022
Publisher : Department of Agribusiness, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriscience.v3i2.15532

Abstract

UD. Mitra Abadi merupakan sentra industri pengolahan ikan di Desa Duriwetan. Namun dari segi pemasaran belum merata karena kebanyakan produk terjual ke daerah Laren dan Sekaran. Dengan itu tujuan penelitian ini adalah : (1) identifikasi produk UD. Mitra Abadi, (2) analisis karakteristik konsumen UD. Mitra Abadi, dan (3) menganalisis faktor-faktor bauran pemasaran yang mempengaruhi minat beli produk UD. Mitra Abadi. Jumlah sampel sebanyak 96 responden dengan pengambilan sampel incidental sampling. Metode analisis yaitu analisis deskriptif dan regresi linier berganda. Disimpulkan bahwa produk nugget ikan merek “horizon”, harga Rp. 7.000/kemasan dengan sistem promosi mulut ke mulut. Mayoritas konsumen UD. Mitra Abadi yaitu usia 14-22 tahun, berjenis kelamin perempuan, dan sebagai pelajar/mahasiswa. Pada analisis regresi linier berganda diketahui produk, harga, tempat, dan promosi berpengaruh signifikan secara simultan terhadap minat beli. Sedangkan harga dan promosi berpengaruh signifikan secara parsial terhadap minat beli. Untuk itu UD. Mitra Abadi perlu mempertimbangkan harga sesuai dengan kualitas produk yang ditawarkan dan untuk promosi perlu lebih diperhatikan lagi serta faktor produk dan tempat yang dianggap mampu untuk mempengaruhi minat beli dengan maksud agar efektivitas yang akan dicapai dapat terwujud.  
Co-Authors Bustomi Rosadi Tumiar Katarina Manik