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All Journal Bisma: Jurnal Bisnis dan Manajemen Jurnal Ilmiah Manajemen Kesatuan PHINISI
Sri Kussujaniatun
Fakultas Ekonomi UPN Veteran Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH PENGETAHUAN PRODUK, NILAI, DAN KUALITAS YANG DIPERSEPSIKAN TERHADAP KEPUASAN PELANGGAN MOBIL TOYOTA Kussujaniatun, Sri; -, Wisnalmawati
BISMA: Jurnal Bisnis dan Manajemen Vol 5 No 1 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study indicated to examine effect product knowledge,percieved value, and percieved quality for customer satisfaction. Sample in thisstudy are the owner the Toyota number of sample count up 100 owner,technique conception of sample using. Accidental sampling. Data analyze todispose of multiple regression. The study result the product knowledge,perceived value of customer and perceived quality influential to customersatisfaction. Contribution in the knowledge to develop model concept ofmarketing, and for marketing strategy developing.
Pengaruh Kualitas Layanan Dan Citra Merek Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada Pelanggan Jasa JNE Di Yogyakarta Wulandari, Putri; Sutiono, Heru Tri; Kussujaniatun, Sri
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 2 (2021): JIMKES Edisi Agustus 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i2.470

Abstract

The purpose of this study is to analyze the effect of service quality and brand image on customer loyalty through customer satisfaction to customer service JNE in Yogyakarta. The method used was purposive sampling, with the sampling of the population is based on certain criteria namely JNE service customer in Yogyakarta have used JNE service at least 2 times. The sample in this study were 270 respondents. Data analysis methods include descriptive analysis and quanitative analysis using the SEM (Structural Equation Modeling),an analysis technique based on PLS (Structural Equation Modeling). The result of this study prove that (1) service quality has a positive and significant effect on customer satisfaction (2) brand image service quality has a positive and significant effect on customer satisfaction (3) service quality has a positive and significant effect on customer loyalty (4) brand image has a positive and significant effect on customer loyalty (5) customer satisfaction has a positive and significant effect on customer loyalty (6) service quality has a positive and significant effect on customer loyalty through customer satisfaction (7) brand image has a positive and significant effect on customer loyalty through customer satisfaction.
Influence analysis characteristics businessman, development human resources, and competence on the performance of Upanat sandal business actors in the Borobudur Area Magelang Kussujaniatun, Sri; Hartati, Anis Siti
PHINISI Vol.3, No.1 (2026): February 2026
Publisher : Indonesia Research and Study Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64282/phi.v3i1.120

Abstract

Upanat sandal are specialized footwear designed to reduce surface wear on the stone structure of Borobudur Temple. The sustainability of their production is closely related to the performance of local business actors involved in their manufacture. This study aims to analyze the influence of entrepreneurial characteristics, human resource development, and human resource competence on the performance of Upanat business actors in the Borobudur area, Magelang. This research employed a quantitative approach using primary data collected through questionnaires distributed to 40 Upanat entrepreneurs selected through random sampling. The data were analyzed using multiple linear regression analysis to examine the effect of each independent variable on business performance. The results show that entrepreneurial characteristics, human resource development, and human resource competence have a positive and significant effect on business performance. Among these variables, human resource competence has the strongest influence on the performance of Upanat business actors. These findings indicate that strengthening skills, knowledge, creativity, and technological capabilities is crucial for improving productivity and ensuring the sustainability of Upanat businesses in the Borobudur area.
Co-Authors Anis Siti Hartati PUTRI WULANDARI Sutiono, Heru Tri Wisnalmawati -