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All Journal Primary: Jurnal Pendidikan Guru Sekolah Dasar Business Management and Entrepreneurship Journal
Siska Septiani
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PENGEMBANGAN MULTIMEDIA INTERAKTIF UNGGAH-UNGGUH BASA JAWA (GAUNG BAJA) SEBAGAI MEDIA PEMBELAJARAN UNTUK KELAS IV SEKOLAH DASAR Siska Septiani; Sripit Widiastuti; Adin Fauzi
Primary: Jurnal Pendidikan Guru Sekolah Dasar Vol 9, No 6 (2020)
Publisher : Laboratorium Program Studi Pendidikan Guru Sekolah Dasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (890.605 KB) | DOI: 10.33578/jpfkip.v9i6.8110

Abstract

Unggah-Ungguh Basa was one of the Javanese language materials taught at grade IV Elementary School. However, it was difficult for students to understand this material because the students were not interested in learning. Based on the existing problems, the purpose of this study was to produce suitable interactive multimedia as a learning media to attract the students’ interest in understanding “ unggah-ungguh basa” material. This research was research and development proposed by Sugiyono which was limited to five stages: (1) looking for potentials and problems, (2) collecting data, (3) designing products, (4) validating the design, (5) revising the product. This study was limited to the product revision stage after expert validation due to the constraints of the COVID-19 pandemic. The instrument used in this study was a questionnaire. The data were obtained and analyzed by using quantitative descriptive data analysis. According the material experts, the materials contained in the Interactive Multimedia Gaung Baja could be understood easily by the students with the percentage of 94.2% (very feasible). Furthermore, the score from the media experts was 91% (very feasible) because the Interactive Multimedia Gaung Baja contained an attractive appearance and several contents, such as materials, audios, videos, and quiz games to train students’ understanding. These results indicated that the Interactive Multimedia Gaung Baja was very feasible as a learning media for grade IV elementary school students.
PENGARUH KETIDAKPUASAN KONSUMEN DAN VARIETY SEEKING TERHADAP BRAND SWITCHING (Suatu Studi pada Konsumen Toko Elin Kosmetik yang Berpindah dari Sariayu ke Wardah) siska septiani; Hj. Renny Sri Purwanti; Toto Toto
Business Management and Entrepreneurship Journal Vol 2, No 3 (2020)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Galuh

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Abstract

Penelitian ini difokuskan pada Pengaruh Ketidakpuasan Konsumen dan Variety Seeking terhadap Brand Switching (Suatu Studi pada Konsumen Toko Elin Kosmetik yang Berpindah dari Sariayu ke Wardah). Permasalahan yang dihadapi dalam penelitian ini meliputi : 1). Bagaimana pengaruh ketidakpuasan konsumen terhadap brand switching (perpindahan merek) pada Konsumen di Toko Elin Kosmetik ?; 2). Bagaimana pengaruh variety seeking  terhadap brand switching (perpindahan merek)  pada Konsumen di Toko Elin Kosmetik?; 3). Bagaimana pengaruh ketidakpuasan konsumen dan variety seeking terhadap brand switching (perpindahan merek) Konsumen di Toko Elin Kosmetik ? Metode yang digunakan dalam penelitian ini adalah metode survey dengan pendekatan kuantitatif. Sedangkan untuk menganalisis data yang diperoleh digunakan Analisis Koefisien Korelasi Sederhana, Analisis Regresi Linier Sederhana, Koefisien Determinasi, Analisis Koefisien Korelasi Berganda, Analisis Regresi Linier Berganda, Uji t, dan Uji f. Hasil dari penelitian dan pengolahan data menunjukan bahwa ketidakpuasan konsumen berpengaruh positif terhadap brand switching dengan tingkat keeratan hubungan berada pada korelasi yang rendah; variety seeking berpengaruh positif terhadap brand switching dengan tingkat keeratan hubungan berada pada korelasi yang sedang; ketidakpuasan konsumen dan variety seeking berpengaruh positif dan signifikan terhadap brand switching pada konsumen Toko Ellin Kosmetik.
Co-Authors Adin Fauzi Hj. Renny Sri Purwanti Sripit Widiastuti, Sripit TOTO TOTO