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All Journal Dinamika Akuntansi Keuangan dan Perbankan Accounting Profession Journal (APAJI) Prapanca : Jurnal Abdimas
Calvin Gunawan
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH LIKUIDITAS, STRUKTUR MODAL, UKURAN PERUSAHAAN DAN RISIKO OPERASIONAL PERUSAHAAN TERHADAP KINERJA KEUANGAN PERUSAHAAN PADA INDUSTRI MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA PADA TAHUN 2018-2020 Calvin Gunawan; Sri Sudarsi; Nur Aini
Dinamika Akuntansi Keuangan dan Perbankan Vol 11 No 1 (2022): Vol. 11 No. 1 2022
Publisher : Faculty of Economic and Business Universitas STIKUBANK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/dakp.v11i1.8951

Abstract

This study aims to analyze the effect of liquidity, capital structure, firm size, and operational risk on the company's financial performance. The population of manufacturing companies listed on the Indonesia Stock Exchange for the 2018-2020 period. Sampling used the purposive sampling method so as to produce 123 manufacturing companies that matched the criteria. Analysis of the data in this study using multiple linear regression. The results of the study prove that liquidity has no effect on the company's performance, capital structure has a positive and significant effect on the company's performance, the size of the company has a positive and significant effect on the company's performance, the company's operational risk has a negative and insignificant effect on the company's performance
Peningkatan Strategi Pemasaran Rumah Kacang Melalui ChatGPT dan Kalender Konten di Kota Makassar, Provinsi Sulawesi Selatan: Peningkatan Strategi Pemasaran Rumah Kacang Melalui ChatGPT dan Kalender Konten di Kota Makassar, Provinsi Sulawesi Selatan Derrick Nelson Sidjaja; Elza Alvin; Gracielle Febriana Benly; Calvin Gunawan; Bayi Ananta Nauvan Ilham; Yuyun Karystin Meilisa Suade
Prapanca : Jurnal Abdimas Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i2.657

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are in great need of effective marketing strategies to ensure that the MSME brand is widely recognized. One of the approaches is through marketing on social media and content creation using artificial intelligence for the development of a content calendar. The main focus of this research is the enhancement of marketing strategies through the application of branding concepts and the integration of Artificial Intelligence (AI) technology. This community engagement initiative aims to provide training on the use of Artificial Intelligence (AI), specifically ChatGPT, for the creation of a content calendar and the optimization of promotions on social media. In addition to training, MSMEs are included in an Expo event held at Ciputra University. Research findings indicate that the implementation of branding strategies provides a strong identity for the MSME "Rumah Kacang," increasing customer appeal, and building consumer trust. Moreover, the integration of AI technology into marketing strategies offers efficiency and personalization in reaching target markets. This study provides in-depth insights into how the combination of branding and AI can be a key factor in enhancing the competitiveness of MSMEs in the digital era.
Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Memilih Kampus Ciputra Makassar Calvin Gunawan; Nico Lucky Wijaya; Carolina Novi Mustikarini
Accounting Profession Journal (APAJI) Vol. 7 No. 2 (2025): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

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Abstract

Perguruan tinggi merupakan lembaga ilmiah yang mempunyai tugas menyelenggarakan pendidikan dan pengajaran serta mencetak lulusan lulusan yang berkualitas. oleh karena itu setiap Perguruan Tinggi Negeri (PTN) maupun Perguruan Tinggi Swasta (PTS) saling bersaing begitu ketat dalam memberikan performanya guna mencetak lulusan-lulusan yang berkualitas. Agar mengetahui faktor-faktor apa saja yang mempengaruhi keputusan mahasiswa dalam memilih kampus Ciputra Makassar. Penelitian ini menggunakan pendekatan secara kuantitatif dengan metode second order confirmatory factor analysis. Second order confirmatory digunakan karena variabel tidak dapat diukur secara langsung sehingga membutuhkan indikator-indikator yang juga digunakan sebagai pernyataan pada kuesioner dengan menggunakan program SmartPLS3. Sampel dalam penelitian ini adalah 40 individual yang tergabung di dalam bisnis sukses di Universitas Ciputra.Hasil penelitian ini menunjukkan bahwa faktor-faktor yang dapat merefleksikan apa saja yang mempengaruhi keputusan mahasiswa dalam memilih kampus Ciputra Makassar Academic Qualification, Campus Features, Cost Stucture, dan Future Prospect.
Co-Authors Bayi Ananta Nauvan Ilham Carolina Novi Mustikarini Derrick Nelson Sidjaja Elza Alvin Gracielle Febriana Benly Nico Lucky Wijaya NUR AINI Sri Sudarsi Yuyun Karystin Meilisa Suade