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All Journal Jurnal Mirai Management Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Prapanca : Jurnal Abdimas Proceeding of The International Conference on Management, Entrepreneurship, and Business
Yuyun Karystin Meilisa Suade
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Tingkat Literasi Keuangan Mahasiswa STIE Ciputra Makassar dengan Jalur Sukses StartUp Business Cindy Yoel Tanesia; Yuyun Karystin Meilisa Suade; Lakshmi Jaya Ningsih; Shakira Ayesha; Andrean Kevin
Jurnal Mirai Management Vol 7, No 1 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i1.2334

Abstract

This study aims to analyze the financial literacy level of first year students in STIE Ciputra, Makassar and the influencing factors behind it. The survey was distributed to 100 students but only 82 could be used. The data collected were processed through descriptive statistics analysis and ANOVA test. It is found that the financial literacy level of the students is 63.26% which is in medium level. It is also found that there were 2 factors that significantly affect the financial literacy level such as living situation and ethnicity. The lowest literacy level of 53.63% was debt literacy and the highest literacy level of 77.25% was money management. This indicates that there’s a need to enhance and improve the level of debt literacy. Keywords: literasi keuangan, mahasiswa, ethnicity
The Effect of Reach, Amount Spent, and Frequency on The Number of Clicks on Advertisements Posted in Social Media Platorm of Instagram and Facebook Winarto Poernomo; Erwin Erwin; Yuyun Karystin Meilisa Suade; Cicilia Dewi
Jurnal Mirai Management Vol 7, No 3 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i3.2808

Abstract

Abstract This study examines the impact of social media advertising reach, amount spent, frequency and number of clicks, an empirical study: STIE Ciputra Makassar. The research method used is descriptive and quantitative and uses information from the marketing database. Data analysis with SPSS software using classical hypothesis method and multiple linear regression test. On the based results of the particular study, could be taken conclusion that the number of reach of advertising content, the amount of funds spent on advertising during a period, and the number of our advertisements that people see on social networks have a large influence on the number of clicks which contribute to number of people who visit landing pages as a result of published advertisements. Based on the research, 68.1% is influenced by the three variables being used in this study, and the remaining 31.9% under the influence of other variables that are not being used in this particular study. Keywords: Number of Clicks, Social Media Marketing, Digital Marketing, Digital Advertising.
Pelatihan Digital Marketing terhadap Produk Ecoprint UMKM Arsix Collection Gowa, Sulawesi Selatan Audrey Hartanti Suwardi; Endry Suwiryo Sidarta; Joel Ernts Marchelino Sumolang; Muhammad Fajri Maulana Hardi; Willi Syahputra Yapardana; Carolina Novi Mustikarini; Yuyun Karystin Meilisa Suade
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4533

Abstract

Usaha Mikro, Kecil, serta Menengah (UMKM) adalah bagian krusial dari suatu wilayah untuk mampu menggerakkan perekonomian. Arsix Collection telah berdiri lebih dari dua tahun dengan menawarkan keunikan desain asal produknya yaitu ecoprint. Dengan ini, Arsix Collection mengenalkan cara lain tetapi tetap mengutamakan kelestarian lingkungan dengan menggunakan bahan bahan alami. StudI ini menggunakan pelatihan indra pemasaran digital yang akan membantu UMKM Arsix Collection untuk terus berkembang dan memperluas pangsa pasarnya. Dengan adanya pengabdian ini, diharapkan UMKM Arsix Collection dapat mengenal pemasaran digital memakai kecerdasan buatan agar memudahkan serta memperluas kinerja bisnis dan mengedukasi masyarakat di Kota Makassar akan keunikan usaha ecoprint.
Digital Marketing sebagai Usaha Meningkatkan Pemasaran UMKM Whantie Collection Fadhil Ali Sani; Purnamasari, Christianna; Evelyn Destiana Tanus; Jhusua Betrand; Jonathan Andrew Hartono; Lavenia Horas; Yale Juan Witera; Yuyun Karystin Meilisa Suade
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4543

Abstract

Digitalisasi UMKM (Usaha Mikro, Kecil, dan Menengah) menjadi salah satu masalah bagi pemilik UMKM Whantie Collection. Kegiatan pemberdayaan masyarakat ini bertujuan untuk mengajak mitra untuk lebih memperluas pemasaran dan penjualan, terutama di bidang online. Kegiatan ini dilakukan dengan menggunakan metode observasi dan wawancara secara langsung. Digitalisasi yang dilakukan untuk UMKM ini berupa pembuatan akun Shopee dan Instagram bisnis dengan menggunakan ads. Inovasi ini dapat meningkatkan pemasaran, insight yang didapatkan akan jauh lebih meningkat setelah mempraktikkan online marketing, serta meningkatkan penjualan online. Tidak hanya sampai di situ, perencanaan konten yang dibuat rutin pun diajarkan, dan juga dilakukan pelatihan mengenai cara penggunaan akun Shopee, dari publikasi produk hingga bagaimana proses pembelian dan pengiriman ke pelanggan yang membeli barang terkait. Setelah pemberdayaan masyarakat yang dilakukan ini, pelaku UMKM mendapatkan pembelajaran mengenai digitalisasi produk UMKM yang dimiliki, dari membuat konten di media sosial, memasarkan produk dan menggunakan ads yang tersedia di platform online, serta membuat pemilik UMKM memiliki pengetahuan mengenai aplikasi online shopping, seperti Shopee.
Pengembangan UMKM Harmoni Melalui Pelatihan Penggunaan Teknologi Joshua Putra Chananta; Gilbert Alvaro; Shakira Ayesha; Christine Febrilia Thehumury; Michael Wira Wangsa; Ni Kadek Riska Putri; Brandon Gosal; Yuyun Karystin Meilisa Suade
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4544

Abstract

Perkembangan digitalisasi telah mentransformasi tingkah laku masyarakat dalam melakukan transaksi hingga mengelola bisnisnya dengan menggunakan peran teknologi. Teknologi dan digitalisasi memberikan aksesibilitas informasi yang lebih cepat sehingga koneksi antarindividu menjadi semakin dekat. Selain itu, melalui penggunaan teknologi yang disertai perkembangan digitalisasi mampu menyediakan kesempatan bagi setiap orang untuk berkreasi dengan cara yang lebih efisien dan efektif. Meskipun demikian, nyatanya perkembangan ini tidak diikuti oleh beberapa pelaku bisnis karena hal tersebut memerlukan pengenalan dan pemahaman dalam mengimplementasikan penggunaannya. Melakukan pelatihan merupakan langkah untuk membangun dan meningkatkan pemahaman bagi masyarakat, khususnya bagi pelaku bisnis UMKM. Dalam kegiatan pengabdian masyarakat, pelatihan dilakukan kepada UMKM Harmoni untuk meningkatkan efisiensi dan efektivitas dalam aktivitas pencatatan transaksi, pengelolaan inventori dan pemasaran. Dengan mengadopsi peranan dari teknologi dan digitalisasi, UMKM Harmoni dapat mulai beradaptasi mengelola aktivitas pencatatan transaksi dengan mudah, melakukan kontrol inventori yang lebih akurat dan mengenal sosial media dan e-commerce untuk melakukan pemasaran.
Pelatihan Pemasaran Instagram untuk UMKM Nasi Tumpeng Kang Ca'di: Pemanfaatan ChatGPT dan Canva Muhammad Aththur Shadiq; Ariell Goldina Suciawan; Fedianty Rosalynda Rante Tasak; Ronny Wijaya; Aileen Chandra; William Tan; Davin Endri Setiawan; Yuyun Karystin Meilisa Suade
Prapanca : Jurnal Abdimas Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i2.650

Abstract

Marketing through social media, particularly Instagram, plays a vital role in developing Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. In this context, content consistency and understanding of generative AI technology (ChatGPT) and graphic design applications (Canva) are essential factors for MSMEs. This service activity study aims to train Nasi Tumpeng Kang Ca'di MSMEs in optimizing digital marketing through ChatGPT and Canva. The training method was conducted online through Zoom, involving initial interviews, visits to MSME locations, MSME showcases, and preparation and implementation of training materials. The evaluation was conducted through questionnaires to measure the understanding and effectiveness of the training. The results showed increased MSMEs' understanding and skills in creating attractive and consistent marketing content on Instagram. This activity is expected to strengthen MSMEs' digital marketing strategies and positively impact business development in the digital era.
Peningkatan Strategi Pemasaran Rumah Kacang Melalui ChatGPT dan Kalender Konten di Kota Makassar, Provinsi Sulawesi Selatan: Peningkatan Strategi Pemasaran Rumah Kacang Melalui ChatGPT dan Kalender Konten di Kota Makassar, Provinsi Sulawesi Selatan Derrick Nelson Sidjaja; Elza Alvin; Gracielle Febriana Benly; Calvin Gunawan; Bayi Ananta Nauvan Ilham; Yuyun Karystin Meilisa Suade
Prapanca : Jurnal Abdimas Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i2.657

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are in great need of effective marketing strategies to ensure that the MSME brand is widely recognized. One of the approaches is through marketing on social media and content creation using artificial intelligence for the development of a content calendar. The main focus of this research is the enhancement of marketing strategies through the application of branding concepts and the integration of Artificial Intelligence (AI) technology. This community engagement initiative aims to provide training on the use of Artificial Intelligence (AI), specifically ChatGPT, for the creation of a content calendar and the optimization of promotions on social media. In addition to training, MSMEs are included in an Expo event held at Ciputra University. Research findings indicate that the implementation of branding strategies provides a strong identity for the MSME "Rumah Kacang," increasing customer appeal, and building consumer trust. Moreover, the integration of AI technology into marketing strategies offers efficiency and personalization in reaching target markets. This study provides in-depth insights into how the combination of branding and AI can be a key factor in enhancing the competitiveness of MSMEs in the digital era.
Beyond Digital Transformation: Strategic Trade-Offs Between Technology and Operational Advantage In Indonesia’s Advertising Sector Harmina Harmina; Yuyun Karystin Meilisa Suade; St Salmah Sharon
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 2 (2025): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i2.242

Abstract

This study explores how resource-constrained small and medium-sized enterprises (SMEs) in Indonesia’s advertising sector adapt digital transformation strategies to achieve sustainable development. Using the case of Roxy Maharewa, an SME in Makassar–Gowa, the research examines strategic trade-offs between investing in advanced digital platforms and operationally transformative physical assets. Guided by the Resource-Based View, Strategic Trade-off Theory, and Contingency Theory, this qualitative case study employs semi-structured interviews with key decision-makers. Findings reveal that prioritizing high-capacity production equipment eliminated structural cost disadvantages from outsourced printing, enabling twice to fourth times potential profit margin gains and strengthening market competitiveness. Rather than adopting a fully digital-first approach, the firm employed a hybrid strategy leveraging low-cost digital tools for internal efficiency while maintaining offline relationship management to align with client preferences and infrastructural realities. This asset-led hybrid model demonstrates how SMEs in emerging markets can integrate selective digital adoption with tangible investments to achieve both rapid returns and long-term sustainability. The paper contributes to the discourse on digital transformation by providing a context-sensitive perspective for policymakers and practitioners, emphasizing that in heterogeneous digital readiness environments, blended strategies can deliver superior economic and social.
Co-Authors Aileen Chandra Andrean Kevin Ariell Goldina Suciawan Audrey Hartanti Suwardi Bayi Ananta Nauvan Ilham Brandon Gosal Calvin Gunawan Carolina Novi Mustikarini Christine Febrilia Thehumury Cicilia Dewi Cindy Yoel Tanesia Davin Endri Setiawan Derrick Nelson Sidjaja Elza Alvin Endry Suwiryo Sidarta Erwin Erwin Evelyn Destiana Tanus Fadhil Ali Sani Fedianty Rosalynda Rante Tasak Gilbert Alvaro Gracielle Febriana Benly Harmina Harmina Jhusua Betrand Joel Ernts Marchelino Sumolang Jonathan Andrew Hartono Joshua Putra Chananta Lakshmi Jaya Ningsih Lavenia Horas Michael Wira Wangsa Muhammad Aththur Shadiq Muhammad Fajri Maulana Hardi Ni Kadek Riska Putri Purnamasari, Christianna Ronny Wijaya Shakira Ayesha St Salmah Sharon Willi Syahputra Yapardana William Tan Winarto Poernomo Yale Juan Witera