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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Tabayyun
Sepriadi Saputra
Universitas Islam Negeri Raden Fatah Palembang
Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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EFEKTIVITAS KOMUNIKASI INTERPERSONAL DALAM KEGIATAN PEMBELAJARAN MELALUI MEDIA WHATSAPP GROUP Sepriadi Saputra
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 7 No 1 (2020)
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v7i1.1087

Abstract

This study aims to know the effectivity of interpersonal communication in learning activities through WhatsApp Group Media, a research study using an effectiveness study proposed by Devito (1997) which says there are 5 general dimensions to measure the effectiveness of interpersonal communication activities including openness, empathy, supportive, attitude positive and equality. Based on the results of the presentation about the effectiveness of interpersonal communication in lectures using WhatsApp Group by the Communication Studies lecturer at the Raden Fatah State Islamic University of Palembang, it is known that WhatsApp Group can display various types of learning media in the form of visual media, audio, audio visual, and presenter groups. However, the WhatsApp group media cannot provide sample objects directly if the course requires sample objects to be demonstrated. This research shows that learning activities that only use WhatsApp Group media without using face-to-face lecture methods are ineffective, this is due to the many obstacles faced by students and lecturers when the lecture activities take place. Various obstacles faced are the small level of openness of students, empathy that is difficult to show both by students and by lecturers, the attitude of support is not as strong as learning is done by direct meeting in class, the attitude shown is largely the opposite of what is expected by the lecturer, as well as the equality of the meaning of learning materials both for students and for different lecturers. Keywords: interpersonal communication, openness, empathy, supportiveness, positive attitude and equality, whatsapp group
EFEKTIVITAS KOMUNIKASI ANTAR PRIBADI TERHADAP KEPUASAN MAHASISWA DALAM KEGIATAN PEMBELAJARAN TATAP MUKA DI ERA PANDEMI PADA MAHASISWA FISIP UIN RADEN FATAH PALEMBANG Sepriadi Saputra; Gitra Astrid
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 8 No 2 (2021)
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Covid-19 pandemic has been around for a very long time. Detected in December 2012 in Wuhan and entered Indonesia in March 2019, many things must be totally changed in social life. One of the hardest hit areas is education. Changes in behavior in carrying out education are felt to be difficult for all students, especially in Indonesia.This study reveals the effectiveness of interpersonal communication on student satisfaction in face-to-face learning activities in the Pandemic Era for students of FISIP UIN Raden Fatah Palembang. Researchers use Social Presence Theory to determine the effectiveness of interpersonal communication in face-to-face learning in the Pandemic era. Students who carry out face-to-face activities feel an increased affective association, instructor investment, knowledge and experience, interaction intensity, and community cohesion. In the five indicators in the Social Presence Theory, it is known that students of Fisip UIN Raden Fatah Palembang feel that learning activities are more effective and fun than online learning methods. This study shows that face-to-face learning activities should not be eliminated, because humans need interaction in socializing in order to grow the same desires and goals. Online learning is not a bad thing, and it really helps learning, but in the context of learning, internet connection and assistance from sharing media and sophisticated communication tools cannot be separated from learning activities done face to face.
Komunikasi Nonverbal Dalam Strategi Marketing Lowbudget Red Bull Sepriadi Saputra; Fera Indasari
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 9 No 2 (2022)
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v9i2.3453

Abstract

Red Bull is an Austrian company originating from Karting Deng in Thailand that sells energy drinks with the same name as one of the world's most famous energy drink brands, which at first did not sell well in marketing and decided on a unique and cost-effective idea.The low-budget marketing strategy carried out by Red Bull is in the form of disposing of product cans in the trash or in crowded places. So that consumers will think that the product is selling well in the market, with this Red Bull getting brand awareness with a low cast strategy. It can be seen by what Red Bull does, it can be proven that a unique and odd-looking idea can also attract consumers. This phenomenon can occur through non-verbal messages given by the Red Bull marketing team to individuals who pass their marketing goals such as the characteristics of symbolic interaction, namely someone will interpret the sign or symbol that has been given to them by others, here the people interpret the sign given as the success of a product which means the possibility of the product has good quality and is worth trying. In this article, the author uses a qualitative method which is a method that focuses on in-depth observations. Therefore, the use of qualitative methods in research can result in a more comprehensive study of a phenomenon with a literature study approach where data and information that support writing are collected by conducting library searches, searching for relevant sources related to the discussion material carried out.
Persepsi Remaja Tentang Tayangan Program HSS (Holywings Sport Show ) di NET TV Miranti Eltari; Yenrizal Yenrizal; Sepriadi Saputra
Tabayyun: Journal of Journalism Vol 3 No 2 (2022): Tabayyun : Journal of Journalism
Publisher : Program Studi Jurnalistik, Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.75 KB) | DOI: 10.30009/tabayyun.v3i2.15336

Abstract

Holywing Sport Show Is a sports show that was established in an attractive Entertainment package that can be a different kind of interesting entertainment for viewers and of course encourage the positive growth of martial arts in Indonesia and can encourage the potential of boxing in Indonesia, which had suspended animation in this match. Many teenagers in Kelurahan 15 Ulu like this show as entertainment for them. This research method uses a quantitative approach with frequency distribution analysis. Quantitative approach is a research in which the results will be presented in the form of a description and by using numbers. After doing the research According to the Used and Gratification Theory with the theoretical assumption that Supervision is the satisfaction that comes from the use of media in the form of gathering the required information. The results of this study can be concluded that teenagers in the 15 Ulu sub-district like the match between Paris Fernandes and Jakson Karmela. Aimed at "Indicator of Absorption of Stimulus" which has a value of 3.25. "Indicator of Understanding or Understanding" with an average score of 3.14, it can be understood that teenagers understand the match paris fernandes and jakson karmela very well. In "Indicators of Assessment or Evaluation" 2.68, it can be seen that the youth in the 15 Ulu sub-district gave a very good assessment of the match between Faris Fernandes and Jakson Karmela.
Co-Authors Badarudin Azarkasyi Fera Indasari Gitra Astrid M. Riski Alfian Miranti Eltari Yenrizal Yenrizal