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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Ima Andriyani
Program studi manajemen, Fakultas Ekonomi, Universitas Tridinanti Palembang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Pengaruh Citra Toko, Varian produk, dan Lokasi terhadap Keputusan Pembelian pada Restoran Pancious SOMA Palembang Ridho Imanulah; Ima Andriyani; Frecelia Nanda Melvani
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 1 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1368.758 KB) | DOI: 10.37676/ekombis.v10i1.1743

Abstract

Pada dasarnya, Jurnal ini membahas bagaimana keputusan pembelian pada Restoran Pancious SOMA Palembang. Adapun tujuan penelitian ini adalah untuk mengetahui dan membuktikan secara parsial dan secara simultan Pengaruh citra toko, varian produk dan lokasi terhadap keputusan pembelian pada Restoran Pancious SOMA Palembang. Penelitian ini menggunakan pendekatan kuantitatif. Data yang digunakan dalam penelitian ini adalah data primer dengan menggunakan kuesioner sebagai teknik pengumpulan data dan analisis data mengunakan analisis regresi linear berganda. Tehnik sampel yang digunakan metode probalitily sampling atau random sampling dengan responden sebanyak 100 orang. Berdasarkan pengujian secara simultan/serentak (Uji F) juga menunjukkan hasil bahwa citra toko, varian produk dan lokasi secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian.
Pengaruh Self Efficacy, Tolerance Risk, dan Emotional Intelligence Terhadap Entrepreneurship Intention Nuri Annisa Fitri; Hisbullah Basri; Ima Andriyani
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.2909

Abstract

This study aims to determine the effect of Self Efficacy, Tolerance Risk, and Emotional Intelligence on Entrepreneurship Intention. Respondents in this study were students of Tridinanti University Palembang at the Faculty of Economics. There are two methods used in this study, namely simple regression analysis and multiple regression. The first hypothesis, the linearity criteria are met and the calculated F value is 70,428 with a Sig value. = 0.000 < 0.05. There is a positive and significant effect of Self Efficacy on Entrepreneurship Intention. The second hypothesis, the linearity criteria are met, and the calculated F value is 67,192 with a Sig value. = 0.000 < 0.05. There is a positive and significant effect of Tolerance Risk on Entrepreneurship Intention. The third hypothesis, the linearity criteria are met, and the calculated F value is 149,578 with a Sig value. = 0.000 < 0.05. There is a positive and significant influence of Emotional Intelligence on Entrepreneurship Intention. The fourth hypothesis, the linearity criteria are met, and the calculated F value is 52,374 with a Sig value. = 0.000 < 0.05. There is a positive and significant influence of Self Efficacy, Tolerance Risk, and Emotional Intelligence on Entrepreneurship Intention.
Pengaruh Gaya Kepemimpinan terhadap Kinerja Karyawan dengan Motivasi Kerja sebagai Variabel Intervening (Studi Kasus pada Karyawan Kanca Bank Syariah Indonesia Palembang) Nuri Annisa Fitri; Hisbullah Basri; Ima Andriyani; Nur Even
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i2.3767

Abstract

This study aims to determine the effect of leadership style on employee performance with work motivation as an intervening variable (study on employees of Bank Syariah Indonesia Palembang branch office). The respondents of this study were 26 people. This study uses two testing methods, namely simple regression analysis and Sobel Test. The first hypothesis, the calculated F value is 0.118 with a Sig value. = 0.734 > 0.05. That is, there is no significant influence of leadership style on employee performance. The second hypothesis, in the first test, the significance value of the Leadership Style variable is 0.070 (> 0.05). So it can be concluded that leadership style has no significant effect on work motivation. Based on the Sobel Test, the a value is -0.412, the b value is 0.620, the Sa value is 0.0218, the Sb value is 0.158. The Test Statistic value is -1.702 and the P-Value is 0.088. That is, there is no significant effect of Leadership Style on Employee Performance with Work Motivation as an Intervening Variable.
Co-Authors Frecelia Nanda Melvani Hisbullah Basri Nur Even Nuri Annisa Fitri Ridho Imanulah