Article Per Year (5 Year)
p-Index From 2020 - 2025
1.152
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Forum Bisnis dan Kewirausahaan
Nuri Annisa Fitri
Universitas Tridinanti Palembang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Pengaruh Gaya Hidup Terhadap Perilaku Konsumen Pada Generasi Milenial Di Era Pandemi Covid-19 Dengan Pengetahuan Ekonomi Sebagai Variabel Moderasi Nuri Annisa Fitri; Hisbullah Basri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 9 No 2 (2021)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1584.97 KB) | DOI: 10.37676/ekombis.v9i2.1329

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh gaya hidup terhadap perilaku konsumen dengan pengetahuan ekonomi sebagai variabel moderasi. Responden pada penelitian ini adalah para generasi milenial yang ada di Sumatera Selatan. Penelitian ini menggunakan metode unknown populations. Responden berjumlah 100 orang. Hipotesis pertama menunjukkan nilai F Hitung = 23,417 dengan signifikansi 0.000 < 0.05, nilai koefisiennya 0.632. Hal ini menunjukkan terdapat pengaruh positif dan signifikan variabel gaya hidup terhadap perilaku konsumen. Hipotesis kedua menunjukkan nilai R Square pertama 0.193 dan R Square kedua 0.394. Hal ini menunjukkan pengetahuan ekonomi merupakan variabel yang dapat memoderasi pengaruh gaya hidup terhadap perilaku konsumen.
Pengaruh Sistem Pembelajaran Daring, Motivasi Belajar Terhadap Prestasi Mahasiswa Dengan Minat Belajar Sebagai Variabel Moderasi Nuri Annisa Fitri; Hisbullah Basri
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 2 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10i2.1974

Abstract

The purpose of this study was to determine the effect of the System Online Learning, Learning Motivation on Student Achievement, moderated by the variable Interest in Learning. Students of the Faculty of Economics, Tridinanti University, Palembang, became respondents in this study. There are two methods used in this study, namely simple regression analysis and moderated regression analysis. The first hypothesis is that the output value of the correlation Fcount is 58,591 with a Sig value. = 0.000 < significant criteria, namely 0.05. This shows that learning motivation has a positive and significant effect on student achievement. The results of the second hypothesis test using Moderated Regression Analysis, the value of R Square in the first regression is 0.272 or 27.2% and R Square in the second regression is 0.387 or 38.7% and the significance is 0.000, which means < significance 0.05 criteria. This shows that the learning motivation variable is able to moderating the effect of the online learning system on student achievement.
Pengaruh Self Efficacy, Tolerance Risk, dan Emotional Intelligence Terhadap Entrepreneurship Intention Nuri Annisa Fitri; Hisbullah Basri; Ima Andriyani
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.2909

Abstract

This study aims to determine the effect of Self Efficacy, Tolerance Risk, and Emotional Intelligence on Entrepreneurship Intention. Respondents in this study were students of Tridinanti University Palembang at the Faculty of Economics. There are two methods used in this study, namely simple regression analysis and multiple regression. The first hypothesis, the linearity criteria are met and the calculated F value is 70,428 with a Sig value. = 0.000 < 0.05. There is a positive and significant effect of Self Efficacy on Entrepreneurship Intention. The second hypothesis, the linearity criteria are met, and the calculated F value is 67,192 with a Sig value. = 0.000 < 0.05. There is a positive and significant effect of Tolerance Risk on Entrepreneurship Intention. The third hypothesis, the linearity criteria are met, and the calculated F value is 149,578 with a Sig value. = 0.000 < 0.05. There is a positive and significant influence of Emotional Intelligence on Entrepreneurship Intention. The fourth hypothesis, the linearity criteria are met, and the calculated F value is 52,374 with a Sig value. = 0.000 < 0.05. There is a positive and significant influence of Self Efficacy, Tolerance Risk, and Emotional Intelligence on Entrepreneurship Intention.
Pengaruh Gaya Kepemimpinan terhadap Kinerja Karyawan dengan Motivasi Kerja sebagai Variabel Intervening (Studi Kasus pada Karyawan Kanca Bank Syariah Indonesia Palembang) Nuri Annisa Fitri; Hisbullah Basri; Ima Andriyani; Nur Even
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i2.3767

Abstract

This study aims to determine the effect of leadership style on employee performance with work motivation as an intervening variable (study on employees of Bank Syariah Indonesia Palembang branch office). The respondents of this study were 26 people. This study uses two testing methods, namely simple regression analysis and Sobel Test. The first hypothesis, the calculated F value is 0.118 with a Sig value. = 0.734 > 0.05. That is, there is no significant influence of leadership style on employee performance. The second hypothesis, in the first test, the significance value of the Leadership Style variable is 0.070 (> 0.05). So it can be concluded that leadership style has no significant effect on work motivation. Based on the Sobel Test, the a value is -0.412, the b value is 0.620, the Sa value is 0.0218, the Sb value is 0.158. The Test Statistic value is -1.702 and the P-Value is 0.088. That is, there is no significant effect of Leadership Style on Employee Performance with Work Motivation as an Intervening Variable.
Pengaruh Kualitas Layanan, Kualitas Produk, Dengan Kepercayaan Sebagai Variabel Moderasi Terhadap Kepuasan Nasabah Nuri Annisa Fitri; Hisbullah Basri; Memen Lewispri
FORBISWIRA FORUM BISNIS DAN KEWIRAUSAHAAN Vol 13 No 1 (2023): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v13i1.6038

Abstract

This study aims to determine the effect of service quality, product quality, with trust as a moderating variableon customer satisfaction. Respondents in this study were customers at PT. Bank Syariah Indonesia (Persero) Tbk.Palembang Branch. This study uses two testing methods, namely simple regression analysis and Moderated RegressionAnalysis (MRA). The first hypothesis, Service Quality has a positive and significant effect on Customer Satisfaction.The calculated F value is 88,528 with a Sig value. = 0.000 < 0.05. The linearity standard is met. The secondhypothesis, Product Quality has a positive and significant effect on Customer Satisfaction. The calculated F value is93,683 with a Sig value. = 0.000 < 0.05. The linearity standard is met. The third hypothesis, the RSquare value in the firstregression equation is 0.475 or 47.5%. The second regression equation after the moderating variable (Trust), theRSquare value increased to 0.552 or 55.2%. In conclusion, the Trust variable can strengthen the influence of theService Quality variable on the Customer Satisfaction variable. The fourth hypothesis, the RSquare value in the firstregression equation is 0.489 or 48.9%. The second regression equation after the moderating variable (Trust), theRSquare value increased to 0.593 or 59.3%. In conclusion, the Trust variable can strengthen the influence of theProduct Quality variable on the Customer Satisfaction variable.
Analysis Of Consumptive Behavior Factors (Case Study Of Generation Z In Palembang City) Nuri Annisa Fitri; Hisbullah Basri; Sinta Sinta
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.5741

Abstract

This research aims to find out what factors most influence consumer behavior in generation Z. There are 4 indicators that influence consumer behavior, namely cultural factors, social factors, personal factors and psychological factors. Each of these indicators has sub-indicators, such as Cultural Factors with sub-indicators in the form of culture and sub-culture. Social factors in the form of reference groups, family and role/status. Personal factors in the form of lifestyle and personality. Psychological factors in the form of learning and beliefs. This research uses quantitative methods with survey techniques. The sample in this study was 203 people. The data collection technique uses a questionnaire distributed online via Google Form. The questionnaire consists of 40 statement questions and 2 essay questions. The measurement scale in this study uses a Likert scale. The research instrument will be tested using validity and reality tests via the SPSS application. The results of this research show that the lowest factor is the social factor amounted to 33.28%. Psychological factors amounted to 39.165%, personal factors amounted to 41.4%. Meanwhile, the highest factor is the cultural factor amounted to 41.585%. The results of this study show that cultural factors that most influence the consumer behavior of generation Z.
Co-Authors Hisbullah Basri Hisbullah Basri Hisbullah Basri Ima Andriyani Memen Lewispri Nur Even Sinta Sinta