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Nirwana Nirwana
Fakultas Ilmu Budaya Universeitas Khairun
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Other

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Ungkapan-ungkapan Advertensi Jamu Kuat: Tinjauan Semiotika Sudin M.Saleh Djumadil; Nirwana Nirwana
Tekstual Vol 16, No 2 (2018): Tekstual: Humaniora
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (746.427 KB) | DOI: 10.33387/tekstual.v16i2.1086

Abstract

This research aims to describe and elaborate on the form and meaning of Jamu kuat advertising expressions. The observation method used in this research in order to get the data. The obtaining data are classified and analyzed by using qualitative descriptive analysis method. The results of the research show that there are six jamu kuat advertisements, namely symbol of strength, power, wildness, durable, extra stamina and manliness. All of the symbols being analyzed are based on the linguistic and nonlinguistic sign. Keyword: advertisement, symbol, semiotic
Co-Authors Sudin M.Saleh Djumadil