Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam Otonomi
Mohammad Saiful Rifai
Universitas Islam Kadiri
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Bauran Pemasaran Real Estate Perspektif Ekonomi Islam (Studi pada Perumahan Graha Mitra 2 Tulungagung) Mohammad Saiful Rifai
EKSYAR : Jurnal Ekonomi Syari'ah & Bisnis Islam Vol. 7 No. 2 (2020): EKSYAR : Jurnal Ekonomi Syari'ah & Bisnis Islam
Publisher : Study Program Ekonomi Syari'ah, Sekolah Tinggi Agama Islam Muhammadiyah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui strategi bauran pemasaran Perumahan Graha Mitra 2 Tulungagung. Dan untuk mengetahui tinjauan ekonomi Islam terhadap strategi yang dilakukan.Pendekatan yang digunakan yakni pendekatan fenomenologis dengan jenis penelitian lapangan menggunakan metode kualitatif deskriptif. Hasil penelitian menunjukkan bahwa strategi bauran pemasaran yang dilakukan Perumahan Graha Mitra 2 Tulungagung dari segi produk, selalu mengutamakan kualitas. Dari segi harga, disesuaikan dengan kualitas produk. Dari segi lokasi/ saluran distribusi, memiliki lokasi yang sangat strategis. Dan ditinjau dari segi promosi, strategi promosi yang dilakukan meliputi periklanan (advertising), promosi penjualan (sales promotion), penjualan personal (personal selling), dan pemasaran langsung (direct marketing). Ditinjau dari perspektif ekonomi Islam, strategi bauran pemasaran yang dilakukan pada dasarnya sudah sesuai dengan prinsip ekonomi Islam. Yaitu dari segi produk perusahaan selalu mengutamakan kejujuran. Dari segi harga yang ditawarkan disesuaikan dengan kualitas produk. Dari segi saluran distribusi, lokasi yang ada memiliki kejelasan dari segi kepemilikan dan berketetapan hukum yang kuat. Dan dari segi promosi disesuaikan dengan fakta yang ada tanpa rekayasa. Namun ada hal yang belum sesuai dengan prinsip ekonomi Islam, dimana pihak developer masih memberikan penawaran pembayaran dengan sistem KPR (Kredit Pemilikan Rumah) Bank konvensional yang tidak sesuai dengan kaidah ekonomi Islam.
Strategi Bauran Pemasaran Produk Real Estate Di PT Mitra Karya Makmur Jaya Tulungagung Mohammad Saiful Rifai; Sri Wahyuni Mega Hastuti; Ahsin Daroini
Otonomi Vol 22 No 2 (2022): Otonomi
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/otonomi.v22i2.3014

Abstract

The purpose of this research is to find out the application of marketing mix strategies at PT Mitra Karya Makmur Jaya as well as to find out its SWOT analysis. The approach used is a phenomenological approach with a type of field research using descriptive qualitative methods. The results showed that the implementation of the marketing mix strategy carried out by PT Mitra Karya Makmur Jaya was Product, product concept following market trends, good quality, providing warranty, products in the form of soil and buildings, there is a choice of types, and provide solutions for consumer desires. Price, price according to quality, ease of payment system, and reduce the selling price by not providing discounts. Place, legal and strategic location, and has special criteria. Promotion, advertising using brochures, billboards, and social media, through marketing that stands by in the marketing office. Process, product through ordering, fast process, clear and organized flow. People, interesting and informative services, competent employees and have a linear educational background, employee training, There are sales targets. Physical Evidence, there are roads, street lighting, drainage, parks, musholla and playground, decent facilities, public facilities built before launching, and social facilities are built as the project progresses. Based on a SWOT analysis conducted that PT Mitra Karya Makmur Jaya is in quadrant II which means the strategy used is a difersification strategy. The strategy that can be done by the company is to subtitute materials, minimize development process errors to minimize production costs. The quality of the building must be maintained as a plus value of the company. Improving marketing services, facilitate the flow of ordering products, as well as pay attention to the difference in selling prices with competitors.
Co-Authors Ahsin Daroini Sri Wahyuni Mega Hastuti