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All Journal EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam Jurnal Ekonomika dan Dinamika Sosial
Melinia
Universitas Islam Negeri Raden Intan Lampung
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Implementasi Marketing Mix Strategy Terhadap Peningkatan Penjualan Umkm Aneka Keripik Sungkai Jaya Ditinjau dalam Perspektif Ekonomi Islam Melinia; Muhammad Iqbal Fasa; , Suharto
EKSYAR : Jurnal Ekonomi Syari'ah & Bisnis Islam Vol. 8 No. 2 (2021): EKSYAR : Jurnal Ekonomi Syari'ah & Bisnis Islam
Publisher : Study Program Ekonomi Syari'ah, Sekolah Tinggi Agama Islam Muhammadiyah Tulungagung

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UMKM (Usaha Mikro Kecil dan Menengah) memliki peran penting dan strategis dalam pertumbuhan ekonomi dan penyerapan tenaga keja, maka perlu adanya strategi dalam meningkatkan volume penjualan UMKM. Marketing Mix merupakan strategi pemasaran yang menekankan pada berbagai faktor yang dikenal dengan istilah 7P (product, price, place, promotion, personel, process, dan physical evidence). Penelitian ini bertujuan untuk menganalisis implementasi atau penerapan marketing mix terhadap peningkatan penjualan UMKM dengan menggunakan metode kualitatif yang bersifat deskrriptif untuk menyelidiki keadaan, kondisi secara sistematis, faktual dan akurat, sehingga dapat disimpulkan bahwa marketing mix strategy dalam penerapannya bisa meningkatkan volume penjualan UMKM Aneka Keripik Sungkai Jaya Lampung Utara.
The Role of Government in The Penta Helix Synergy Model on Halal Tourism Development and Economic Growth in Pahawang Island: Islamic Economic Perspective Dania Hellin Amrina; Melinia; Rubhan Masykur
Jurnal Ekonomika dan Dinamika Sosial Vol. 2 No. 2 (2023): Jurnal Ekonomika dan Dinamika Sosial
Publisher : Departemen Ilmu Ekonomi, UNHAS

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PERDA Lampung Province No. 6 of 2012 Pahawang Island has become a leading tourist destination for districts / cities, this cannot be separated from the charm of beauty that is on Pahawang Island. The high number of tourist visits, especially Pahawang Island, is one of the potentials in developing sharia tourism. Of course, in the development of the concept of sharia tourism, there needs to be cooperation between all interested parties in the tourism sector. In the penta helix synergy model, there are 5 elements or 5 stakeholders in the development of sharia tourism, namely the government, business people, communities, academics, and the media. Of the five elements contained in the penta helix synergy model, this research focuses on 1 element, namely the government, a discussion of the role of the government in developing sharia tourism and as a driver, regulator, and embracing other elements in working together to realize the concept of sharia tourism, especially on Pahawang Island
Co-Authors Amrina, Dania Hellin Muhammad Iqbal Fasa Rubhan Masykur Suharto