Elda Franzia
Universitas Trisakti

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Journal : Humaniora

Pengaruh Foto Profil dan Cover pada Jejaring Sosial Facebook dalam Membentuk Personal Branding: Studi Kasus Mahasiswa dan Alumni FSRD Universitas Trisakti Elda Franzia
Humaniora Vol. 6 No. 3 (2015): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v6i3.3364

Abstract

The need of personal branding development of Indonesian people from various professions has been increasing for self positioning in social and professional states. Students and alumni of Faculty of Art and Design Trisakti University as Indonesian young designers in global market use social media to develop their personal branding, especially from personal identity showed in account’s name, profile picture, and cover photo in personal account in Facebook. Respondents in this research were 40 students and alumni of Faculty of Art and Design Trisakti University with visual data collected by documentation method from Facebook accounts. Research used combination of quantitative and qualitative methods. The quantitative method was used to define respondents’ behavior tendency in forming their personal branding, and the qualitative method was used to define profile picture and cover photo usage in forming respondents’ personal branding. The result of this research is the understanding of the profile picture and cover photo usage in forming personal branding and the understanding of visual elements usage in effective visual communication to endorse the development of personal branding for Indonesian young designers. 
The Analysis of Line Sticker Character “Cony Special Edition” Gitari Jessica; Elda Franzia
Humaniora Vol. 8 No. 3 (2017): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v8i3.3904

Abstract

The method used for this research was qualitative approach and digital survey to respondents. The purpose was to find out the function of visual in LINE sticker of Cony Special Edition to help the communication between users. The analysis method used was semiotic methods. The result of this analysis is the understanding of LINE sticker of Cony Special Edition usage that managed to represent user’s expression while chatting in their chat room. Top use characters by the user are a character to express the emotion of touch with gratitude, being cornered or alone, mocking, sad and hopeless, and angry until eager to break something. This Cony Special Edition LINE sticker has become one of the objects of communications by its users. It is considered to becoming an attractive communication tool to its user.