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All Journal Jupiter Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Elkom: Jurnal Elektronika dan Komputer Jurnal E-Komtek Teknik: Jurnal Ilmu Teknik dan Informatika MANAJEMEN INFORMATIKA Dinamika Journal of Applied Islamic Economics and Finance Indonesian Geotechnical Journal Journal of Management and Informatics Seminar Nasional Teknologi dan Multidisiplin Ilmu Jurnal Ilmiah Sistem Informasi Jurnal Bisnis Kreatif dan Inovatif International Journal of Economics and Management Sciences Jurnal Manajemen, Bisnis dan Kewirausahaan JIPDAS (Jurnal Ilmiah Pendidikan Dasar)
Miftahurrohman
Universitas Sains Dan Teknologi Komputer
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Library & Information Science Mechanical Engineering Social Sciences Other

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Journal : MANAJEMEN

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Analisis Pengaruh Strategi Pemasaran Terhadap Volume Penjualan pada UMKM Industri Bakery di Jawa Tengah Miftahurrohman Miftahurrohman; Vivi Kumalasari Subroto
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/6hrj2053

Abstract

The purpose of this study was to examine whether marketing strategy influences sales volume. The marketing strategy variables were product innovation, product quality, and promotion. The study used an associative quantitative approach, with 93 respondents from MSMEs in the bakery industry in Central Java serving as the sample. Data were collected through a questionnaire distributed to respondents using a Likert scale. Data analysis was performed using the Smart PLS application. The data analysis showed a significant relationship between product innovation and sales volume. However, the other variables, product quality and promotion, showed no relationship between product quality and sales volume, and no relationship between promotion and sales volume.
Co-Authors Aditya Hadyan Putra Ali Sodikin Andri Mulia, Andri Asni Tafrikhatin Azani Fajri, Laksamana Rajendra Haidar Darmadi, Kenandio Dimas Sumitra Danisworo El Vionna Laellyn Nurul Fatich Elyada Eben Ezer Haris Ihsanil Huda Hendri Rasminto Ihsanil Huda, Haris Isnaini, Leny Kusumajaya, Robby Andika M Addifa Yulman M Munifah Maulana, Azmi Metti Fathimah Moh Muthohir Munifah Myra Andriana Nur Asriyah, Fitri Pemilia Sulistyowati Rifadhiyah Hikmah Risma Nurhapsari Risma Nurhapsari Shandy Yudha Isa Shinta Sabna Kartika Shinta Sinta Fitria Sry Ratna Dewi Sukemi Kamto Sudibyo Sumarah, Jati Taufiq Khoirin Teguh Setiadi Vivi Kumalasari, Vivi Wafiroh, Rosa Haniatul