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All Journal Indonesia Prime Abdi Masyarakat JIHAD : Jurnal Ilmu Hukum dan Administrasi Amsir Law Jurnal (ALJ) MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Journal of Law, Poliitic and Humanities Journal of Scientific Research, Education, and Technology
Salma Laitupa
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Abdi Masyarakat

 1 
Empowerment of Weaving Groups in Developing Innovation and Creativity Through Product Diversification in the Sipatuo Business Group in Campalagian District Kartika, Eka Dewi; Laitupa, Salma
Abdi Masyarakat Vol 6, No 2 (2024): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v6i2.7810

Abstract

Weaving activities carried out by housewives with the name of the weaving group ''sipatuo'' in Campalagian District at the initial observation amounted to 15 people. The knowledge and skills of weaving carried out by housewives in the sipatuo craftsman business were obtained because the skills were passed down from generation to generation. from family. This service activity provides contribution actually in the form of scientific knowledge and technique in making product-woven products and strategies the marketing also choosing the right raw materials in making woven products. Specifically on the partners of the shoe weaving business group as target partner of the West Sulawesi university service team. . 
Marketing Innovation for Mandar Brown Sugar Products Through E-Commerce in the Tunas Sejahtera Business Group in Padang Village, Polewali Mandar Regency Kartika, Eka Dewi; Laitupa, Salma
Abdi Masyarakat Vol 6, No 2 (2024): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v6i2.7762

Abstract

Sales of Mandar brown sugar were carried out by the Tunas Sejahtera business group in Padang Village, Campalagian District. At the initial observation, the Tunas Sejahtera business group consisted of 10 housewives and 5 young people from Padang Village. The Mandar brown sugar products produced are marketed or sold in traditional markets in the Campalagian, Wono and surrounding areas, as well as shops and kiosks in the Campalagian, Wono and Padang Village areas. The distribution of Mandar brown sugar products is very limited and is not well known to consumers, so that Mandar brown sugar production cannot be produced in large quantities due to limited marketing or sales capabilities due to marketing reach being very limited to certain areas.  
Co-Authors Asrullah Asrullah, Asrullah Dewi Kartika, Eka Eka Dewi Kartika Fadli Yasser Fitriah, Mar’atun Kartika, Eka Dewi Sabrina, Dian Fitri Shalihat Ansar, Nurul Sulaeman Sulaeman Syam, Sitti Mutmainnah Yasser Arafat J., Fadly