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All Journal Celt: A Journal of Culture, English Language Teaching & Literature IJEBD (International Journal Of Entrepreneurship And Business Development) Journal of Youth and Outdoor Activities
Dyah Ayu Larasati
FIA-Brawijaya University
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences

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Analisis pemasaran sosial di SMPN 98 Jakarta Widyoseno, Ary; Ilma, Hafizha; Zuliansyah, Zulfi; Bikriya, Dara; Rahmah, Dizza Nur; Larasati, Dyah Ayu; Ristiana, Fita; Mandasari, Helena; Ramadhan, Javas Rizqi; R, M. Akbar Ridho; Tazkiya, Nadja; Farrasati, Rheina Audy
Journal of Youth and Outdoor Activities Vol. 1 No. 1: (Februari) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jyoa.v1i1.2024.679

Abstract

Background: Smoking is a serious problem that must be addressed immediately. SMPN 98 Jakarta has clear regulations in an effort to deal with smoking behavior in the school area, however, there is still a lot of smoking behavior among students. Methods: This research was conducted through a qualitative field model by applying several stages of social intervention. Findings: The process of implementing target marketing at SMPN 98 Jakarta researchers used objective communication targets and strategic communication. Conclusion: The results of this study found several facts. First, related to the students' hanging out habits. Second, there are external parties who often smoke in the school area such as security guards, snack sellers, motorcycle taxi drivers, and local residents. In addition, there are cigarette sellers that are easily found in the neighborhood around the school.
Illustrating Power Relations through Symbolism in The Prisoner Who Wore Glasses Larasati, Dyah Ayu
Celt: A Journal of Culture, English Language Teaching & Literature Vol 23, No 2: December 2023, Nationally Accredited (This issue consists of 10 Articles with 23 Autho
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/celt.v23i2.10189

Abstract

Symbolism is a powerful tool employed by authors to convey ideas and thoughts through the use of symbols and signs, imbuing everyday objects with deeper meanings in their works of literature. In addition, symbolism can have political implications, as it can represent political institutions, hierarchies, movements, beliefs, or ideologies, through objects, people, words, performances, or gestures. Through a content analysis approach, this research examines the symbolism used in  The Prisoner Who Wore Glasses and how everyday objects are utilized to depict power relations. The symbols analyzed in this research are glasses, fertilizer, and tobacco. Glasses were found to represent Brille’s vulnerability/intellect. Fertilizer symbolizes Warder Hannetjie’s weakness, and tobacco symbolizes authority. By analyzing the symbols portrayed in literary works, especially writings that have a political connotation to them, it goes to show that sometimes the objects portrayed in literature are not just depicted for creative intentions, but also for critical depth.
The Effect of Product Design and Price on Consumers’ Impulsive Buying on Shopee Larasati, Dyah Ayu; Megasari, Aisyah Darti; Utomo, Priyo; Arifin, Syamsul; Nuryadi, Nuryadi
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 5 (2025): September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i5.3409

Abstract

Purpose: This study aims to examine the effect of product design and price on consumers’ impulsive buying behavior on Shopee. Design/Methodology/Approach: The research employed a quantitative approach with purposive sampling of 200 respondents who had purchased sublimation-printed fabric products under the Cannamolid Pattern brand on Shopee. Data were collected through a five-point Likert scale questionnaire. The validity and reliability of the instrument were tested, and the data were analyzed using multiple linear regression with t-tests and F-tests through SPSS version 29. Findings: The results show that: (1) product design has a positive and significant effect on impulsive buying (? = 0.499; t = 14.237; p < 0.001); (2) price also has a positive and significant effect (? = 0.325; t = 9.284; p < 0.001); and (3) product design and price simultaneously have a significant effect on impulsive buying, with F = 188.603 and p < 0.001. The coefficient of determination (R²) of 0.657 indicates that both variables explain 65.7% of the variance in impulsive buying, while the remaining 34.3% is influenced by other factors outside the model. Research limitations/implications: This study emphasizes the role of product design and pricing strategies as strong triggers of impulsive buying in e-commerce. However, future research is recommended to include psychological factors and other marketing aspects for a more comprehensive understanding. Practical implications: The findings provide practical insights for e-commerce sellers, particularly local brands, to pay closer attention to product design and pricing strategies in order to stimulate consumers’ impulsive purchases. Originality/value: Few studies have specifically examined how product design—especially fabric motifs—and pricing strategies affect impulsive buying on e-commerce platforms such as Shopee. This study contributes a new perspective by highlighting the context of local MSMEs selling patterned fabric products, making the findings especially relevant for small businesses competing in Indonesia’s digital marketplace. Paper type: Research paper
Co-Authors Bikriya, Dara Farrasati, Rheina Audy Ilma, Hafizha Mandasari, Helena Megasari, Aisyah Darti Nuryadi Nuryadi Priyo Utomo R, M. Akbar Ridho Rahmah, Dizza Nur Ramadhan, Javas Rizqi Ristiana, Fita Syamsul Arifin Tazkiya, Nadja Widyoseno, Ary Zuliansyah, Zulfi