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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Quantitative Economics and Management Studies International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) ProBisnis : Jurnal Manajemen AKADEMIK: Jurnal Mahasiswa Humanis Balance : Jurnal Akuntansi dan Manajemen Procedia of Social Sciences and Humanities Jurnal Pengadaan Barang dan Jasa Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Jurnal Ekonomi, Manajemen, Akuntansi
Megasari, Aisyah Darti
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Mathematics Social Sciences

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Financial Literacy on Impulsive Buying Behavior in Y Generation Anisa, Nur Aini; Arifin, Syamsul; Setyowati, Lis; Hidayah, Nur; Megasari, Aisyah Darti
Quantitative Economics and Management Studies Vol. 1 No. 1 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.621 KB) | DOI: 10.35877/454RI.qems80

Abstract

Impulse buying is a phenomenon that can occur in all generations but more done by the generation that undergoes a change that is the age of adolescents who step on the early adulthood of the Y generation who actually do not have the financial ability to meet their needs. This study aims to analyze the influence of financial literacy on the impulsive buying behavior of online products in Y generation. This research is a descriptive research type, with a quantitative approach. The population of 733 students. The sampling technique used in this research is nonprobability sampling by using purposive sampling type with sample of 142 students. The subject of this research is the students of university. Data collection technique using questionnaire. Data were analyzed using linear regression analysis. The result of data analysis shows that there is influence of financial literacy on impulse buying behavior of online product in Y generation. It means the higher the student's financial literacy, the lower the impulse buying behavior. Conversely, the lower the student's financial literacy, the higher the impulse buying behavior. Data were analyzed using linear regression analysis. The result of data analysis shows that financial literacy has negative effect, but significant to impulsive buying behavior of online product in Y generation. It means The higher student's financial literacy, the lower impulse buying behavior. Conversely, the lower student's financial literacy, the higher impulse buying behavior.
The Effect of Consumption On The Society Welfare In Sampang District Arifin, Syamsul; Anisa, Nur Aini; Siswohadi, Siswohadi; Megasari, Aisyah Darti; Darim, Abu
Quantitative Economics and Management Studies Vol. 1 No. 2 (2020)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.891 KB) | DOI: 10.35877/454RI.qems88

Abstract

Welfare is one of the most important aspects of maintaining and fostering social and economic stability because it is necessary to minimize social jealousy in society. This study aims to analyze the effect of economic consumption on the welfare of the society in Sampang district. This research uses quantitative approach. This research conducted in Sampang District by using time series data and this research is analyzed by using linear regression technique. According to the result of research indicate that consumption has significant positive effect on the welfare of the society in Sampang district. Based on the results of research that has been conducted, consumption significantly influences the welfare of the society in Sampang district.
IMPLEMENTASI APLIKASI SIMBADA PADA PELATIHAN PENGELOLAAN ASET DAN INVENTARIS SEKOLAH DALAM PENINGKATAN KINERJA PEGAWAI ADMINISTRASI SMA NEGERI 22 SURABAYA Damayanti, Eka; Anisa, Nur Aini; Megasari, Aisyah Darti
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 03: Desember 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i03.834

Abstract

This study aims to determine the training of regional property management related to school assets and inventory based on SIMBADA application in improving the performance of administrative staff in infrastructure affairs at SMA Negeri 22 Surabaya. In this study using qualitative research methods. The data collection techniques used are interview, observation and documentation techniques. The results showed that the SIMBADA application training proved to be very effective in contributing and supporting the improvement of the quality of regional goods management to accelerate and facilitate the use of goods, and was able to support all employee activities, especially goods administrators or administrative staff in infrastructure facilities in carrying out administration of regional goods management as much as possible and much better.
Analysis of the Impact Pandemic on KURDA Financing to UMKM Development in Sidoarjo Regency: Analisis Dampak Pandemi Pada Pembiayaan KURDA Terhadap Pengembangan UMKM di Kabupaten Sidoarjo Hidayah, Nur; Megasari, Aisyah Darti; Siswanto; Siswohadi; Adinugroho, Mukhtar
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.165

Abstract

This research aimed to analyze the role of KURDA Financing ( Regional People's Business Credit ), institutional characteristics of the business and the characteristics of entrepreneurs to the development of Micro, Small, and Medium Enterprises in the Sidoarjo Regency. The study design used descriptive approach qualitative and quantitative descriptive. Data were analyzed using analysis Crosstabulation and Chi-Square, a descriptive analysis technique.Crosstabulation based analysis and Chi-Square test, there is a significant relationship between the amount of financing, education, length of business, business development training, and the legality of the increase in revenue SMEs. While there was no significant relationship between the type of business and the ownership of the financial statements with a revenue increase of SMEs. SME revenue improvement opportunities are greatest in terms of the amount of financing. Of the 85% who obtain financing on Rp.5.000.000, 61% of SMEs could increase his income. The second biggest opportunities is occupied by SMEs that have financial statements, as many as 58% of the 82 respondents who had had financial reports may increase their income
The Effect of Service, Promotion, and Price on Purchase Decisions at PT Indomarco Prismatama Branch Bratang Gede Surabaya Afandi, Achmat; Megasari, Aisyah Darti; Zaman, Komarun
ProBisnis : Jurnal Manajemen Vol. 15 No. 5 (2024): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to: 1) Determine the influence of service on purchasing decisions at Indomaret branch Bratang Gede Surabaya. 2) Determine the influence of price on purchasing decisions at Indomaret branch Bratang Gede Surabaya. 3) Determine the influence of promotion on purchasing decisions at Indomaret branch Bratang Gede Surabaya. 4) Determine the simultaneous influence of service, promotion, and price on purchasing decisions at Indomaret branch Bratang Gede Surabaya. This study employs a quantitative research approach. The type of questionnaire used is a self-administered questionnaire, where respondents directly answer the questions provided by the researcher, which are distributed to the sample. The research findings indicate that the service variable does not significantly impact purchasing decisions at PT Indomarco Prismatama branch Bratang Gede Surabaya, while both the promotion and price variables positively influence these decisions. Additionally, when considered simultaneously, service, promotion, and price collectively have a significant effect on purchasing decisions at the same branch.
Evaluasi Manajemen Pemeliharaan Berbasis RCM untuk Peralatan Produksi Berkategori Vital terhadap Keselamatan (Criticality A) dan Proses Produksi (Criticality B) pada PT. EMC di Kabupaten Bojonegoro Purwanto, Andi; Megasari, Aisyah Darti; Nuryadi, Nuryadi
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v5i1.1273

Abstract

The objective of this research is to evaluate RCM based production equipment categorized as Criticality A and B at PT EMC, Bojonegoro District. Research type is Qualitative Descriptive. Data collection technics are Interviews, Observations, and Documentations. Data analysis technics are Data Collection, Data Presentation, and Inference. Credibility method is used for data validation by extending the observation time and increasing accuracy. Research concluded that maintenance management at PT EMC is excellently applied. Maintenance program design are align with RCM manual, and even complemented by including several additional variables. The maintenance management program is well implemented and executed albeit there are room for improvements for future implementation.
Pengaruh Persediaan Bahan Baku Terhadap Proses Produksi pada PT Indoprima Gemilang Gresik Putri Ainur Rosidah; Zaman, Komarun; Megasari, Aisyah Darti
ProBisnis : Jurnal Manajemen Vol. 15 No. 5 (2024): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Optimal management is needed because raw material inventory is a very important business asset in supporting production activities. Business actors must be able to regulate their material supply standards so that they are not too big and not too small. Businesses can achieve effective inventory control through inventory spending to help the business achieve its goals. The aim of this research is to identify and evaluate raw material inventory control for the production process that has been implemented. This research uses qualitative methods to support previous research on how the role of raw material inventory is important in the course of the production process to enable businesses to minimize inventory expenditure and meet consumer needs in a timely manner, thereby achieving their goals.
The Effect of Product Design and Price on Consumers’ Impulsive Buying on Shopee Larasati, Dyah Ayu; Megasari, Aisyah Darti; Utomo, Priyo; Arifin, Syamsul; Nuryadi, Nuryadi
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 5 (2025): September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i5.3409

Abstract

Purpose: This study aims to examine the effect of product design and price on consumers’ impulsive buying behavior on Shopee. Design/Methodology/Approach: The research employed a quantitative approach with purposive sampling of 200 respondents who had purchased sublimation-printed fabric products under the Cannamolid Pattern brand on Shopee. Data were collected through a five-point Likert scale questionnaire. The validity and reliability of the instrument were tested, and the data were analyzed using multiple linear regression with t-tests and F-tests through SPSS version 29. Findings: The results show that: (1) product design has a positive and significant effect on impulsive buying (? = 0.499; t = 14.237; p < 0.001); (2) price also has a positive and significant effect (? = 0.325; t = 9.284; p < 0.001); and (3) product design and price simultaneously have a significant effect on impulsive buying, with F = 188.603 and p < 0.001. The coefficient of determination (R²) of 0.657 indicates that both variables explain 65.7% of the variance in impulsive buying, while the remaining 34.3% is influenced by other factors outside the model. Research limitations/implications: This study emphasizes the role of product design and pricing strategies as strong triggers of impulsive buying in e-commerce. However, future research is recommended to include psychological factors and other marketing aspects for a more comprehensive understanding. Practical implications: The findings provide practical insights for e-commerce sellers, particularly local brands, to pay closer attention to product design and pricing strategies in order to stimulate consumers’ impulsive purchases. Originality/value: Few studies have specifically examined how product design—especially fabric motifs—and pricing strategies affect impulsive buying on e-commerce platforms such as Shopee. This study contributes a new perspective by highlighting the context of local MSMEs selling patterned fabric products, making the findings especially relevant for small businesses competing in Indonesia’s digital marketplace. Paper type: Research paper
Pemberdayaan Ekonomi Masyarakat Putat Jaya C Timur Pasca Penutupan Dolly melalui Strategi Adaptif Hendrawan, Tomy; Darim, Abu; Megasari, Aisyah Darti; Zaman, Komarun
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 3 (2025): Desember 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i3.1104

Abstract

Penelitian ini bertujuan untuk menganalisis strategi adaptif masyarakat eks-lokalisasi Dolly dalam mempertahankan keberlangsungan ekonomi pasca-penutupan. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik wawancara, observasi, dan dokumentasi. Informan penelitian meliputi warga, pengurus RT, serta tokoh masyarakat Putat Jaya C Timur. Hasil penelitian menunjukkan bahwa masyarakat menerapkan strategi adaptif melalui diversifikasi usaha kecil, pemanfaatan layanan digital, serta pelatihan keterampilan berbasis komunitas. Faktor pendukung utama adalah solidaritas sosial dan dukungan pemerintah, sementara hambatan berasal dari keterbatasan modal, keterampilan manajerial, dan stigma sosial. Implikasi strategi adaptif lebih menekankan pada pemenuhan kebutuhan dasar dan menjaga keberlangsungan hidup dibanding peningkatan kesejahteraan signifikan. Penelitian ini menegaskan bahwa keberhasilan adaptasi ekonomi perlu dilihat pula dari aspek sosial dan psikologis masyarakat.   This study aims to analyze the adaptive strategies of the Dolly ex-localization community in maintaining post-closure economic sustainability. The research method uses a descriptive qualitative approach with interview, observation, and documentation techniques. The research informants included residents, RT administrators, and community leaders of East Putat Jaya C. The results of the study show that communities are implementing adaptive strategies through small business diversification, the use of digital services, and community-based skills training. The main supporting factors are social solidarity and government support, while barriers stem from capital limitations, managerial skills, and social stigma. The implications of adaptive strategies emphasize more on meeting basic needs and maintaining survival than on significant improvements in welfare. This study emphasizes that the success of economic adaptation also needs to be seen from the social and psychological aspects of society  
Strategi Pemasaran Lembaga Pendidikan dan Pelatihan Anna Computer S, Nur Aina; Zaman, Komarun; Megasari, Aisyah Darti
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.11799

Abstract

Penelitian ini bertujuan untuk mengetahui Strategi Pemasaran Lembaga Pendidikan dan Pelatihan Anna Computer Sungai Bengkal Tebo. Lembaga Pendidikan Anna Computer merupakan salah satu lembaga non formal yang berdiri di Lokasi Jalan Lintas Sumatera Tebo Jambi RT. 03 RW. 01 Dusun Lamo Kelurahan Sungai Bengkal Kecamatan Tebo Ilir Kabupaten Tebo Provinsi Jambi. Berdiri pada Tanggal 18 April 2011. Lembaga Pendidikan Anna Computer menghadapi hambatan dan rintangan dalam segi pemasaran. Dalam merumuskan strategi pemasaran, penting untuk memahami faktor internal berupa kekuatan dan kelemahan, serta faktor eksternal yang meliputi peluang dan ancaman. Salah satu strategi yang dapat diterapkan adalah Strategi ST, yaitu memanfaatkan kekuatan perusahaan untuk menghadapi ancaman, yang dikenal juga sebagai strategi diversifikasi.
Co-Authors Afandi, Achmat Anisa, Nur Aini Darim, Abu Dinda alkarimah, Dinda Dyah Ayu Larasati Eka Damayanti Eka Intan Kumala Putri Hendrawan, Tomy Kasenda, Rheza Louis Nur Hidayah Nuryadi Nuryadi Nuryadi Paryono Priyo Utomo Purwanto, Andi Putri Ainur Rosidah S, Nur Aina Setyowati, Lis Siswanto Siswohadi Siswohadi, Siswohadi Syamsul Arifin Zaman, Komarun