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All Journal Jurnal Ilmu Manajemen (JIM) MABIS: Manajemen dan Bisnis MANAJEMEN DEWANTARA SENTRI: Jurnal Riset Ilmiah
Uswatun Hasanah
Universitas Trunojoyo Madura
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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DEVELOPING POTENTIAL BASED ENTREPRENEURSHIP MODEL IN KANGEAN ISLANDS Uswatun Hasanah; Ahmad Arsyad Munir
Journal of Management and Business Vol 15, No 2 (2016): SEPTEMBER 2016
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (36.315 KB) | DOI: 10.24123/jmb.v15i2.254

Abstract

Rural development is a spotlight during 2015 – 2019. Two issuesin the development of rural communitiesare the fact that in the past two decades, the development progress has only been focused on urban areas while in general our country the development has been dominated by rural areas and despite various efforts and rural development programsinitiated by the government in the New Order era, the socio-economic conditions of rural communities are still very far from the expected (alarming).This study aimed to develop local potential-based entrepreneurship model in Kangean islands. The development of the model becomes a model of rural settlement issues, particularly on islands. Entrepreneurship development model includes upstream downstream of local potentials capable of being expanded in agricultural and marketing sectors to become one of the tourism objects.This study used multi-methods analysisby applying LoqationQuotion (LQ) method, SWOT analysis, trend analysis, and analysis of CommunityEconomic Empowerment in agriculture and marine. The strategic value and objectiveof the study was toprovide important information on the local potentialsin Kangean islands. The results of the study indicated that the local potentials in agricultural and marine sectors could be used as tourism object. The Development model of local potential-based tourism object was intended to promotelocal potentials while maintaining the local wisdom, such as the character and local cultures.
ANALISIS PERAN INFORMASI BERITA DAN INFLUENCER DALAM PROSES PENGAMBILAN KEPUTUSAN INVESTASI (STUDI KASUS : INVESTOR KODE BROKER XL) Muhammad Rijalul Abror Al-Ma’ruf; Uswatun Hasanah; Nurita Andriani
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21378

Abstract

Intense competition in the sweetened condensed milk industry necessitates a deep understanding of consumer behavior to secure market share. This research addresses the discrepancy between the extensive marketing efforts of Dairy Champ the second largest market player and its suboptimal consumer purchase realization in Pamekasan Regency. The study aims to analyze the influence of marketing mix elements and brand image on purchase decisions within the local market. Utilizing a qualitative case study approach data were collected through semi structured in depth interviews with purposively selected informants and validated using source triangulation. The findings reveal that purchase decisions for Dairy Champ in Pamekasan are driven primarily by economic rationality competitive pricing and ease of access are the decisive factors. Furthermore recommendations from store owners were found to be significantly more effective in establishing consumer trust than mass media advertising. The research concludes that economic incentives and access convenience supersede emotional brand loyalty in this segment. Practically the study suggests that the company should pivot its strategy toward Trade Marketing specifically by strengthening relationships with merchants and conducting direct education to mitigate product quality concerns. An. Hamid This study investigates the successful expansion of BMT Nusantara in Bangkalan Regency which relies on a community-based approach amidst intense financial industry competition. The objective is to analyze the role of Word-of-Mouth (WOM) in marketing strategies and identify the communication processes influencing customer decisions. This research employs a descriptive qualitative method collecting data through in depth interviews, observation and documentation with active customers selected via purposive sampling. The results indicate that customer decisions are dominated by social interaction and validation from religious figures rather than formal promotion. Positive WOM is driven by altruistic motivation and the spirit of Islamic economic advocacy. Conversely instant messaging platforms like WhatsApp serve as effective channels for spreading negative sentiment regarding operational constraints. The study concludes that WOM is not merely a promotional tool but a vital mechanism for social and religious validation essential for the institution's sustainability. Consequently the research recommends implementing Community Influencer Marketing by formally involving religious figures and establishing responsive service recovery management to mitigate digital reputation risks.
Pengaruh Lingkungan Kerja dan Beban Kerja terhadap Kinerja Dimediasi Motivasi Kerja Uswatun Hasanah; Tessalonika Anggraini Tinambunan; Akirom Wildan
Jurnal Ilmu Manajemen Vol. 14 No. 2 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v14n2.p532-543

Abstract

This study aims to determine the influence of physical work environment and work load on employee performance mediated by work motivation at manufacture. This research was carried out quantitatively with data collection techniques in the form of observation, literature studies and questionnaires. The population was 261 with 119 samples, the sample drawing technique was Proportionate stratified random sampling. The results of this study show that the physical work environment has a negative and insignificant effect on employee performance. Work load has a positive effect on employee performance. The physical work environment on employee performance mediated by work motivation has a significant positive influence. Work load on employee performance mediated by work motivation has a significant positive  influence.
Networking dalam Medukung Perempuan Berwirausaha: Sistematis Literatur Review Musrifah Musrifah; Nurita Andriani; Uswatun Hasanah
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 12 (2025): SENTRI : Jurnal Riset Ilmiah, Desember 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i12.5242

Abstract

Women entrepreneurs play a crucial role in strengthening micro, small, and medium enterprises (MSMEs) and contributing to economic growth, particularly in developing countries such as Indonesia. Despite their increasing participation, women entrepreneurs continue to face various challenges, including gender discrimination, limited access to resources, and insufficient structural support. In this context, networking emerges as a strategic factor that supports women’s entrepreneurial success by facilitating access to information, resources, collaboration, and emotional support. This study aims to systematically examine the role of networking in supporting women entrepreneurs through a Systematic Literature Review (SLR). Academic articles published between 2015 and 2025 were collected from reputable databases, including Google Scholar and PubMed, using keywords related to women entrepreneurship and networking. A total of 13 relevant journal articles met the inclusion criteria and were analyzed using a thematic approach to identify key patterns and contributions. The findings indicate that networking functions not only as economic capital but also as social and psychological capital that enhances women entrepreneurs’ confidence, resilience, and competitiveness. Strong social networks enable women entrepreneurs to access business opportunities, expand markets, share knowledge, and overcome gender-based barriers. Furthermore, community-based and organizational networks play an important role in fostering collaboration, mentorship, and policy advocacy. This study highlights the importance of strengthening inclusive and sustainable networking programs to support women entrepreneurs. The findings provide valuable insights for policymakers, practitioners, and women entrepreneurs in designing effective strategies to enhance entrepreneurial success and promote gender-inclusive economic development.
Strategi Branding Daerah dan Pengaruhnya terhadap Minat Kunjungan Wisata Lokal: Systematic Literatur Review Moh. Hasan; Nurita Andriani; Uswatun Hasanah
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 12 (2025): SENTRI : Jurnal Riset Ilmiah, Desember 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i12.5262

Abstract

The development of local tourism requires each region to have a strategy capable of building a strong and sustainable destination image and identity. One widely used approach is a regional branding strategy (destination branding), which focuses on fostering positive tourist perceptions of a region. This study aims to map the development of scientific studies related to regional branding strategies and their influence on local tourist visit interest through a systematic literature review approach based on bibliometric analysis. Data were collected using the Publish or Perish application sourced from Google Scholar and Scopus with a publication period of 2020–2025. A total of 993 journal articles that met the criteria were analyzed using VOSviewer software. The analysis techniques used included keyword co-occurrence, co-authorship, citation analysis, and bibliographic coupling. The analysis results indicate the existence of five main research clusters: destination branding, brand image and brand identity, tourist behavior (visit intention), digital tourism marketing, and local tourism development. The research findings also indicate a shift in research trends towards the use of digital media in regional branding strategies and an increased focus on local tourists. Furthermore, brand identity and destination branding have proven to be important factors in shaping tourist visit interest. This research provides theoretical contributions in mapping the direction of regional branding research as well as practical implications for local governments and tourism stakeholders in formulating more effective, innovative, and sustainable branding strategies.
Co-Authors Ahmad Arsyad Munir Akirom Wildan Moh. Hasan Muhammad Rijalul Abror Al-Ma’ruf Musrifah Musrifah Nurita Andriani Tessalonika Anggraini Tinambunan