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All Journal MABIS: Manajemen dan Bisnis MANAJEMEN DEWANTARA
Uswatun Hasanah
Universitas Trunojoyo Madura
Economics, Econometrics & Finance Social Sciences

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DEVELOPING POTENTIAL BASED ENTREPRENEURSHIP MODEL IN KANGEAN ISLANDS Uswatun Hasanah; Ahmad Arsyad Munir
Journal of Management and Business Vol 15, No 2 (2016): SEPTEMBER 2016
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (36.315 KB) | DOI: 10.24123/jmb.v15i2.254

Abstract

Rural development is a spotlight during 2015 – 2019. Two issuesin the development of rural communitiesare the fact that in the past two decades, the development progress has only been focused on urban areas while in general our country the development has been dominated by rural areas and despite various efforts and rural development programsinitiated by the government in the New Order era, the socio-economic conditions of rural communities are still very far from the expected (alarming).This study aimed to develop local potential-based entrepreneurship model in Kangean islands. The development of the model becomes a model of rural settlement issues, particularly on islands. Entrepreneurship development model includes upstream downstream of local potentials capable of being expanded in agricultural and marketing sectors to become one of the tourism objects.This study used multi-methods analysisby applying LoqationQuotion (LQ) method, SWOT analysis, trend analysis, and analysis of CommunityEconomic Empowerment in agriculture and marine. The strategic value and objectiveof the study was toprovide important information on the local potentialsin Kangean islands. The results of the study indicated that the local potentials in agricultural and marine sectors could be used as tourism object. The Development model of local potential-based tourism object was intended to promotelocal potentials while maintaining the local wisdom, such as the character and local cultures.
ANALISIS PERAN INFORMASI BERITA DAN INFLUENCER DALAM PROSES PENGAMBILAN KEPUTUSAN INVESTASI (STUDI KASUS : INVESTOR KODE BROKER XL) Muhammad Rijalul Abror Al-Ma’ruf; Uswatun Hasanah; Nurita Andriani
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21378

Abstract

Intense competition in the sweetened condensed milk industry necessitates a deep understanding of consumer behavior to secure market share. This research addresses the discrepancy between the extensive marketing efforts of Dairy Champ the second largest market player and its suboptimal consumer purchase realization in Pamekasan Regency. The study aims to analyze the influence of marketing mix elements and brand image on purchase decisions within the local market. Utilizing a qualitative case study approach data were collected through semi structured in depth interviews with purposively selected informants and validated using source triangulation. The findings reveal that purchase decisions for Dairy Champ in Pamekasan are driven primarily by economic rationality competitive pricing and ease of access are the decisive factors. Furthermore recommendations from store owners were found to be significantly more effective in establishing consumer trust than mass media advertising. The research concludes that economic incentives and access convenience supersede emotional brand loyalty in this segment. Practically the study suggests that the company should pivot its strategy toward Trade Marketing specifically by strengthening relationships with merchants and conducting direct education to mitigate product quality concerns. An. Hamid This study investigates the successful expansion of BMT Nusantara in Bangkalan Regency which relies on a community-based approach amidst intense financial industry competition. The objective is to analyze the role of Word-of-Mouth (WOM) in marketing strategies and identify the communication processes influencing customer decisions. This research employs a descriptive qualitative method collecting data through in depth interviews, observation and documentation with active customers selected via purposive sampling. The results indicate that customer decisions are dominated by social interaction and validation from religious figures rather than formal promotion. Positive WOM is driven by altruistic motivation and the spirit of Islamic economic advocacy. Conversely instant messaging platforms like WhatsApp serve as effective channels for spreading negative sentiment regarding operational constraints. The study concludes that WOM is not merely a promotional tool but a vital mechanism for social and religious validation essential for the institution's sustainability. Consequently the research recommends implementing Community Influencer Marketing by formally involving religious figures and establishing responsive service recovery management to mitigate digital reputation risks.
Co-Authors Ahmad Arsyad Munir Muhammad Rijalul Abror Al-Ma’ruf Nurita Andriani