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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akuntansi dan Keuangan Economos : Jurnal Ekonomi dan Bisnis
Nurita Andriani
Universitas Trunojoyo Madura
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PERAN CITY BRANDING DAN EVENT PARIWISATA DALAM MENIGNKATKAN KUNJUNGAN WISATAWAN Lailatus sa’diya; Nurita Andriani
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 2 (2018): OKTOBER
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (527.588 KB) | DOI: 10.21107/kompetensi.v12i2.4961

Abstract

ABSTRACT The natural and cultural wealth of the regions in Indonesia has become a tourism potential to be developed in improving the country's economy. The implementation of regional autonomy has encouraged the government to further develop and market the advantages of the tourism sector, one of which is creating city branding. City branding can attract the attention of tourists to visit an area because the city can build a clear identity, strong associations, and embed positive attributes so as to win competition with other cities, especially in the tourism sector. Tourism events as tourist attractions serve as one of the strengths of the local government and the community to attract visiting tourists. City branding and events can create perceptions for visitors so that they can stimulate the decision to visit tourists to an area.
MENGHUBUNGKAN CSR RATING, KINERJA PERUSAHAAN DAN NILAI PERUSAHAAN Imam Nur Hidayat; Ilham Maulana; Nurita Andriani
Jurnal Akuntansi dan Keuangan Vol 9, No 2 (2021): Agustus 2021
Publisher : Department of Accounting, Faculty of Economics & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jak.v9i2.3765

Abstract

Abstract : This research revolves around the effect of company performance, CSR rating on company value by using companies listed on the IDX in 2019, the sample was selected using the purposive sampling method, and got a total of 35 companies as the sample used in the test. The variables used in this study include CSR Rating, Return On Assets and Net Profit Margin as indicators of company performance, Tobin's Q and Price to Book Value as indicators of firm value. SEM-PLS was used as a test tool using WarpPLS 7.0. The variables in this study are transformed formatively into latent variables. The result is that the company's performance has a significant positive effect on firm value, the CSR rating has a positive, weakly significance, and the CSR rating can positively moderate the relationship between company performance and firm value.
THE EFFECTIVENESS OF IMPLEMENTING THE ISO 9001:2015 QUALITY MANAGEMENT SYSTEM IN SUPPORTING CUSTOMER SERVICE AT PT. PELINDO TERMINAL PETIKEMAS Oggy Octaviani Patmiko; Nurita Andriani
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Implementing a consistent quality management system has a substantial impact on service quality and customer satisfaction. TOP Management plays a crucial part in creating the system to assess the company's level. This research aims to analyze the effectiveness of PT. Pelindo Terminal Petikemas's implementation of the ISO 9001:2015 quality management system in providing customer service at its headquarters. This type of study employs descriptive qualitative research methodology, where primary data and secondary data are employed to acquire the data required to present an overview of the research. Obtaining primary data through interviews and direct observation. Secondary data comprises of profiles of PT. Pelindo Terminal Petikemas, Human Resource Conditions, and Quality Management in customer support services.According to the findings of the study, the implementation of the ISO 9001: 2015 quality management system to support customer service was nearly ideal. The results of a survey of service providers demonstrate that employees of PT. Pelindo Terminal Petikemas understand and have implemented an ISO 9001:2015 quality management system in supporting customer services. As a result, PT. Pelindo Terminal Petikemas has created a comfortable and safe environment, beginning with port equipment, precise and fast loading and unloading times, and friendly service.
Implementation of Corporate Social Responsibility and Communication (CSR) at PT. Pertani (Persero) Ririn Frebianti; Nurita Andriani; Muh. Syarif
Economos : Jurnal Ekonomi dan Bisnis Vol 6 No 1 (2023): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.782 KB) | DOI: 10.31850/economos.v6i1.2014

Abstract

Implementation of Corporate Social Responsibility and Communication (CSR) at PT. Farmers (Persero). This research is a qualitative descriptive research. This type of research is not to elaborate explanations, control communication symptoms or make predictions, but rather to provide an overview and understanding (understanding) of how and why a symptom or reality of communication occurs. The data collection technique used in this study was in-depth interviews. This type of interview contains questions that are "open ended", leads to a depth of information, and is conducted in an unstructured way. Based on the results of research conducted by researchers at PT. Pertani (Pesero), implementing the CSR program of PT. Pertani (Persero) carries out selective processes such as community data, proposals, evaluations, according to criteria, rejected, principle permits, implementation processes, implementation reports, evaluations and CSR profiles so that the program will be implemented effectively and the quality of the benefits is good for the impact of the program itself , In the context of community empowerment, the communication strategy developed by the company with the beneficiary communities greatly influences the success of the CSR program. In implementing the CSR program, communication activities are important to do.
Transformasi Kepemimpinan dalam Manajemen Strategis di Era Digital : Tinjauan Literatur Review Moh. Sofiyanto; Mochammad Isa Anshori; Nurita Andriani
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i1.21057

Abstract

Transformation leaders play an important role in directing the organizational transformation process, especially in integrating the stages of change into the new organizational culture. Management in the digital era emphasizes the use of digital technology to manage business operations and human resources, including the implementation of digital systems to improve operational efficiency, communication, and decision making. This research is a description with a qualitative approach that uses a literature review as a secondary data source to examine leadership transformation in strategic management in the digital era. The transformational leadership model highlights the importance of leaders in driving organizational focus, building trust, and improving performance. Leadership in the digital era demands value congruence, inspiration, empowerment, and simple strategies. Future leaders need to have creativity, good communication skills, the ability to manage failure, and the ability to lead innovation in a changing era
Digitalisasi Marketing Melalui Instagram dan Facebook Ads dalam Meningkatkan Skala Usaha UMKM: Systematic Literature Review Ulfa Afrianti; Mochammad Isa Anshori; Nurita Andriani
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i1.21058

Abstract

The main problem in increasing the scale of MSME businesses is the digital platform that should be used in marketing programs. The purpose of this study is to answer the question of how the role of social media Instagram and Facebook Ads in increasing the scale of MSME businesses. This research applies the Systematic Literature Review method. The findings show that social media Instagram and Facebook Ads have contributed to the increase in business scale. Instagram and Facebook social media have played a role in increasing business scale and influencing consumer engagement and behavior, and generating data that supports marketing strategies.
PARIWISATA TANPA EKSPLOITASI: PRAKTIK CORPORATE SOCIAL RESPONSIBILITY DI KEBUN BINATANG JATIM PARK 2, JAWA TIMUR Ahmad Sholihudin; Nurita Andriani
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.1003

Abstract

This study aimed to analyze the Corporate Social Responsibility (CSR) practices implemented at Jatim Park 2 Zoo, East Java, focusing on the executed CSR programs and their impacts on the environment, local communities, and various associated stakeholders. The research method employed was descriptive-qualitative, utilizing data collection through documentary studies sourced from the official website profiles and programs of Batu Secret Zoo, along with coverage from mass media. The data analysis technique adopted was the Miles and Huberman method. The findings indicated that Batu Secret Zoo had been actively engaged in CSR practices through conservation, education, and wildlife protection programs, resulting in a positive impact on the environment and raising awareness among communities regarding the significance of environmental conservation. However, challenges existed in evaluating comprehensive impacts and expanding CSR programs to be more inclusive and sustainable. The implications of this research provide in-depth insights into the effectiveness of CSR practices within the tourism sector and offer recommendations to enhance holistic CSR implementation in similar tourism destinations in the future. Keywords: CSR; Tourism; Zoo
Hubungan Antara Citra Merek Dan Electronic Word Of Mouth Terhadap Niat Pembelian: Studi Pada Produk Skincare The Originote Di Kalangan Mahasiswa Universitas Trunojoyo Madura Nurita Andriani; Rina Marliana
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i6.6925

Abstract

Penelitian ini menganalisis pengaruh citra merek dan electronic word of mouth (e-WOM) terhadap niat pembelian produk skincare The Originote di kalangan mahasiswa Universitas Trunojoyo Madura. Penelitian kuantitatif dengan pendekatan deskriptif korelasional ini melibatkan mahasiswa yang pernah menggunakan produk The Originote dan aktif di media sosial, dipilih melalui teknik accidental sampling. Jumlah sampel ditentukan dengan tingkat kesalahan 5% (? = 0,05), dan pengumpulan data menggunakan kuesioner yang diuji validitas dan reliabilitasnya. Analisis data dilakukan menggunakan uji korelasi Pearson dan regresi linier berganda. Hasil penelitian menunjukkan bahwa citra merek memiliki pengaruh positif signifikan terhadap niat pembelian, dengan koefisien regresi 0,638 dan tingkat signifikansi 0,000 (p < 0,05). Korelasi positif yang kuat (Pearson Correlation = 0,766) mengindikasikan bahwa citra merek yang positif meningkatkan niat beli konsumen. E-WOM juga berpengaruh positif signifikan dengan koefisien regresi 0,306 dan tingkat signifikansi 0,004 (p < 0,05), serta korelasi positif kuat (Pearson Correlation = 0,689), menunjukkan ulasan elektronik yang baik meningkatkan niat beli. Secara simultan, citra merek dan e-WOM memengaruhi niat pembelian secara signifikan, dengan nilai Adjusted R Square sebesar 0,613. Ini menunjukkan 61,3% variasi niat beli dijelaskan oleh kedua variabel ini. Hasil uji ANOVA dengan nilai F sebesar 79,409 dan tingkat signifikansi 0,000 menguatkan model regresi ini. Penelitian menyimpulkan bahwa citra merek dan e-WOM berperan penting dalam meningkatkan niat pembelian.
Co-Authors Ahmad Sholihudin Ilham Maulana Imam Nur Hidayat Lailatus Sa’diya Moh. Sofiyanto Muh. Syarif Oggy Octaviani Patmiko Rina Marliana Ririn Frebianti Ulfa Afrianti