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All Journal Jurnal Teknik Industri USU Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Sugih Arto Pujangkoro
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THE INFLUENCE OF LEADERSHIP STYLE, ORGANIZATIONAL CULTURE, AND WORK ENVIRONMENT ON THE PERFORMANCE OF PT EMPLOYEES. PERKEBUNAN NUSANTARA III (PERSERO) KEBUN BANDAR BETSY Ahmad Fitra; Iskandarini; Sugih Arto Pujangkoro
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.342

Abstract

The Influence of Leadership Style, Organizational Culture, and Work Environment on Employee Performance at Pt. Perkebunan Nusantara Iii (Persero) Kebun Bandar Betsy. This research was conducted at PT. Perkebunan Nusantara III (Persero) Kebun Bandar Betsy, while the object of research is employees at PT. Perkebunan Nusantara III (Persero) Kebun Bandar Betsy.The population in this study were employees of PT. Perkebunan Nusantara III (Persero) Kebun Bandar Betsy as many as 500 people. The sample in this study was 98 people. With the results, Leadership Style partially influences employee performance at PT Perkebunan Nusantara III (Persero) Kebun Bandar Betsy. Organizational culture partially influences employee performance at PT Perkebunan Nusantara III (Persero) Kebun Bandar Betsy. The work environment partially has no effect on employee performance at PT Perkebunan Nusantara III (Persero) Kebun Bandar Betsy. Leadership Style, Organizational Culture and Work Environment simultaneously influence employee performance at PT Perkebunan Nusantara III (Persero) Kebun Bandar Betsy.
THE INFLUENCE OF ORGANIZATIONAL CULTURE, ORGANIZATIONAL COMMITMENT AND LEADERSHIP ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR AT PT. JAYA CENTURY ABADI SENTOSA LHOKSEUMAWE CITY Cheptian Simamora; Sugih Arto Pujangkoro; Iskandarini
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.451

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Company performance must be seen broadly by identifying the success of the organization in meeting community needs and making improvements and improving services to the community because the government's performance has led to good governance. A successful organization is an organization that has a vision and mission that is clear, measurable and can be actualized in company performance. Performance measurement covers various aspects so that it can provide efficient and effective information in achieving performance. Measuring company performance cannot be separated from the performance of its employees. By doing their work, employees produce something called output. Performance is the result of work carried out by employees or real behavior that is reflected in their role in the organization as the organization has one goal, namely seeking profit. The organization can act on the activities or actions of the organization's employees.From previous research observations, it is also known that the phenomenon that occurs in organizations is that there is still a lack of role models for managers in terms of entering and leaving work on time, so this has become a culture or tradition among employees because many employees are not punctual, making employee performance not optimal.
THE INFLUENCE OF RETAIL SERVICE QUALITY ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE IN ALFAMIDI MEDAN CITY Finella Gilda Novia Sembiring; Iskandarini; Sugih Arto Pujangkoro
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.459

Abstract

Research purposesTo analyze whether retail service quality, retail service quality influences customer satisfaction and customer loyalty at Alfamidi in the city of Medan.The type of research that the author uses in the research is quantitative research. This research was conducted at Alfamidi in the city of Medan, starting from June to August 2023. The population in this research were customers shopping at Alfamidi in the city of Medan in the surrounding Medan Amplas area, namely Alfamidi SM Raja 3, Alfamidi Selambo, Alfamidi Amplas, and Alfamadi Super SM Raja who used Alfamidi member cards amounted to 1,970 customers for a month, which became the research population. The sampling carried out in this research used purposive sampling. So the resulting sample is 220 samples. With the results of Retail Service Quality, it has a positive and significant effect on Customer Satisfaction at Alfamidi, Medan City. Retail Service Quality has a positive and significant effect on Customer Loyalty at Alfamidi, Medan City. Customer Satisfaction has a positive and significant effect on Customer Loyalty at Alfamidi, Medan City. Customer Satisfaction mediates the influence of Retail Service Quality on Customer Loyalty in Alfamidi, Medan City.
ANALYSIS OF THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION TEIN THE DECISION OF TOURISTS TO VISIT IN KCENTRAL ACEH REGENCY Mamfalutin; Sugih Arto Pujangkoro; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER - ON PROGRESS
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1401

Abstract

This research aims to analyze the influence of Integrated Marketing Communication on tourists' decision to visit Central Aceh, with a focus on three tourist attractions: Arung Jeram Lukup Badak, Pantan Teron, and Pante Manye. The independent variables in this study are advertising, personal selling, sales promotion, public relations, and events and experience, while the dependent variable is the decision to visit. The research type employed is causal associative research with a quantitative approach. Primary data was collected through questionnaires distributed to tourists visiting the mentioned attractions. The sample was drawn from the population of respondents visiting these tourist attractions using accidental sampling. Data analysis was conducted using multiple linear regression to test the partial influence of each independent variable on the decision to visit and the simultaneous influence of all independent variables. The results show that, individually, the independent variables advertising, sales promotion, and public relations do not have a significant effect on tourists' decision to visit attractions in Central Aceh. Personal selling and events and experience, on the other hand, significantly influence tourists' decision to visit attractions in Central Aceh. Simultaneously, all these independent variables also significantly influence the decision to visit. From these findings, it can be concluded that the effective implementation of IMC strategies plays a crucial role in increasing tourists' decisions to visit Central Aceh, especially at the specified tourist locations. The implications of these findings can serve as a foundation for tourism managers and stakeholders to enhance the application of IMC to increase the attractiveness and visits of tourists to the region.
Co-Authors Ahmad Fitra Annevelin Naibaho Beby Karina Fawzeea Sembiring Cheptian Simamora Christy Ardelia Tarigan Dara Muthia Herda Endang Sulistya Rini Faisal Riza Finella Gilda Novia Sembiring Haposan Arthur Fransiskus Turnip Iqbal Habibie Iskandarini Mamfalutin Nazaruddin Petrus Lajor Ginting Retta Marina BR Siahaan Rosnani Ginting Sukaria Sinulingga Syafrizal Helmi Situmorang Tiza Rahmadina Wibowo, Rulianda P.