Article Per Year (5 Year)
p-Index From 2021 - 2026
0.702
P-Index
This Author published in this journals
All Journal Jurnal Teknik Industri USU JMK Jurnal Manajemen dan Kewirausahaan International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Cakrawala Ilmiah
Sugiharto Pujangkoro
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
COMPETITIVE STRATEGY ANALYSIS TO INCREASE THE COMPETITIVENESS OF LOGISTICS EXPEDITION SERVICES AT LION PARCEL P. SIANTAR BRANCH Ray Bahara Sitorus; Meilita Tryana Sembiring; Sugiharto Pujangkoro
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 3 (2024): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i3.1659

Abstract

The aim of this research was to determine Competitive Strategy for Increasing the Competitiveness of Logistics Expedition Services. This type of research is descriptive qualitative. The informants in this research were managers and supervisors, consisting of one person each. The data collection techniques used were observation, interviews and documentation studies (library). The data analysis method uses data collection, data reduction, data display and conclusion drawing. The research results show that the Competitive Strategy implemented in increasing the competitiveness of logistics expedition services at Lion Parcel P. Siantar branch consists of Differentiation of Products and Services (Differentiation), PT. Lion Parcel has different products and services consisting of Jagopack, Regpack, Interpack, Bigpack and Bosspac. Low Cost (Cost Leadership. Some of the strategies implemented by Lion Parcel in its low cost strategy to increase competitiveness are by introducing a 20% GASS discount program, for regular shipments (REGPACK) under 1kg and large shipments (BIGPACK) under 10kg. 25 % discount for sending packages at Lion Parcel Special for Weekends The strategy implemented by Lion Parcel in its innovation strategy to increase competitiveness consists of launching the newest payment method, namely Cash on Delivery (COD), the PASTI: Growth (Growth) program. Currently Lion Parcel has more than 7,000 agents, 15,000 delivery couriers, and 3,000 delivery fleets. With agents spread throughout Indonesia, PT Lion Parcel has a collaboration strategy with several companies such as Bukalapak and Tokopedia, Pos Indonesia, PT Kereta Api Logistik (Kalog), PT Narindo Solusi Telekomunikasi (Narindo), Luwjistik, a startup from Singapore that specializes in logistics integration Customs clearance for overseas shipments. And Astra Insurance.
THE EFFECT OF SERVICE QUALITY AND COMPANY COMMITMENT ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE (CASE STUDY AT PT. KARYA SEMANGAT MANDIRI) IN MEDAN NORTH SUMATERA INDONESIA) Lina; Sugiharto Pujangkoro; Muhammad Anggia Muchtar
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 5 (2024): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i5.1975

Abstract

Chicken production in North Sumatra increased significantly from 2020 to 2022 which indicates that the business potential of broiler raising is promising. Broiler is known as a chicken which is able to produce high quality chicken in a short time which makes it a high ranking product in poultry raising. Partnership pattern between poultry raisers and companies is the main strategy in increasing productivity and the sustainability of broiler raising business. PT. Karya Usaha Mandiri as a holding company has developed a partnership with plasma broiler raisers to advance broiler raising business. However, there is dissatisfaction of plasma broiler raisers with the service quality of PT. Karya Pahlawan Mandiri, indicated by their complaints about the lateness of DOC supply and food, and irregular technicians' visits. The objective of the research is to analyze the influence of service quality and firm commitment on plasma broiler raisers' satisfaction and loyalty and to explore the correlation between customer satisfaction and loyalty in the context of this partnership. The research uses quantitative causality method which is aimed at analyzing the cause and effect correlation between service quality and the effect of the company's involvement in customer loyalty with customer satisfaction at PT. Independent Spirit Work. The research location is at the broiler raising place, Binjai, North Sumatra. The population is 322 clients of the company, of which 140 are used as samples, taken by using simple random sampling technique. Te data are gathered by using Likert Scale questionnaire and analyzed by using Partial Least Square (PLS) technique with SmartPLS version 3. software. The results of the research show that service quality does not have any significant influence on customer loyalty but has a positive and significant influence on customer satisfaction. Customer satisfaction significantly influences customer loyalty which indicates that good service will increase satisfaction and, in turn, it will increase loyalty. Service quality does not influence customer loyalty through customer satisfaction while firm commitment influences loyalty through customer satisfaction.
Co-Authors Buchari Buchari Dulmuzi Dulmuzi Ifwan Adinata Lina Meilita Tryana Sembiring, Meilita Tryana Muhammad Anggia Muchtar Nova Novitasari Ray Bahara Sitorus RR. Ella Evrita Hestiandari Satia Negara Lubis Sukaria Sinulingga