Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi
Dita Rachmawati
Universitas Telkom
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS KRITERIA PERSONAL BRANDING SELEBGRAM NON SELEBRITI (STUDI DESKRIPTIF KUALITATIF AKUN INSTAGRAM @LIPPIELUST) Dita Rachmawati; Dini Salmiyah Fithrah Ali
Jurnal Komunikasi Vol 12, No 1 (2018): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1073.584 KB) | DOI: 10.21107/ilkom.v12i1.3712

Abstract

Social media nowadays has become tool of marketing and promotion of goods, services, and personal like Instagram. Being a celebgram should have a strong Personal Branding, has uniqueness, the difference from other celebgram in order to have a long existence to be celebgram on social media Instagram. Rissa is a non-celebrity celebgram. Rissa’s known as an endorser for beauty project this leap how to work together on a project professional with many brands in the country and abroad. Rissa became a celebgram with a very specific focus that is more beauty that leads to lipstick. This study analyze about how Personal Branding criteria non celebrity celebgram. The method used  is descriptive qualitative with indicator  11  Authentic Personal Branding criterion according to Rampersad. In this study, Rissa’s Personal Branding has a personality as which  is character, values, vision that suits personal ambition, moral code and behavior, consistent, focused on one field, acknowledged and experienced, unique, connected to the audience, owns good relationship with partner work and always make self improvement in Instagram account @ lippielust.
Co-Authors Fithrah Ali, Dini Salmiyah