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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)
Widya Granita
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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EFEKTIVITAS PELATIHAN KARYAWAN DAN PENGGUNAAN MEDIA SOSIAL PADA KINERJA USAHA KECIL DAN MENENGAH DI PROVINSI DKI JAKARTA Widya Granita; Yamiati Safarini
Jurnal Ilmiah Manajemen dan Bisnis Vol 5, No 2 (2019): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v5i2.6841

Abstract

Peran strategis Usaha Mikro, Kecil dan Menengah (UMKM) dalam pertumbuhan ekonomi di Indonesia sangat penting, tidak hanya dalam hal penyerapan tenaga kerja tetapi juga distribusi produk. Teknologi informasi dan komunikasi telah digunakan untuk memperluas pangsa pasar dan meningkatkan daya saing UMKM. Di era revolusi industri 4.0, UMKM harus terus berinovasi dengan mendorong tumbuhnya marketplace baru yang menjadi kanal penjualan dan memaksimalkan pemasaran produk-produk UMKM. Penggunaan media sosial dapat meningkatkan kinerja industri yang bergerak pada skala usaha kecil dan menengah. Untuk itu diperlukan sumber daya manusia yang memiliki keahlian seiring perkembangan teknologi digital yang dinamis. Pelatihan yang diadakan oleh organisasi akan meningkatkan kemampuan dan pengetahuan karyawan dan berpengaruh positif terhadap performa kerja karyawan dan organisasi itu sendiri. Berbasis pada pemikiran penerimaan dan penggunaan teknologi digital serta program pelatihan karyawan, penelitian ini berupaya untuk menelaah interaksi efektivitas pelatihan karyawan dan penggunaan media sosial terhadap kinerja UMKM. Data primer diperoleh dari penyebaran kuesioner pada karyawan UMKM di propinsi DKI Jakarta. Pelaku bisnis UMKM diharapkan dapat memahami peran penting dari pelatihan karyawan dan penggunaan media sosial sebagai salah satu kanal penjualan dan komunikasi pemasaran serta faktor-faktor yang mempengaruhi kinerja UMKM, sehingga dapat menjadi motor penggerak keberhasilan dalam peningkatkan pendapatan
APAKAH LEMBAGA PENDIDIKAN PEDULI DENGAN PELAYANAN? Samuel PD Anantadjaya; Widya Granita; Irma M Nawangwulan; Fitriyah Nurhidayah; Nuria Astagini
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 1 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.894 KB)

Abstract

Abstract: With the growing numbers of educational institutions, both formal, informaland informal, and with the improving comprehension of the society on the importanceof service, this research aims to investigate the level of satisfaction of students of thoseeducational institutions. This is also in conformation with the expansion of informationtechnology whereby the information exchanges are faster, and educational institutions,which disregard this trend may be left behind. Using the basic foundation from the fieldof study on consumer behavior, this research tries to evaluate on service delivery andperformance of educational institutions. This research relies on purposive andproportional sampling to university students in Jakarta, Tangerang, and Bandung.Interview sessions, observations, and questionnaire distributions are conducted togather primary data from the registered students of selected formal educationalinstitutions. Of course, it is expected that personnels of those educational institutionsgrasp the important role of service delivery and performance, and the influential factorson the success of services. Nevertheless, the findings show that the level of servicedelivery of lecturers and administrative staff in higher educational institutions needdrastic improvement to allow students to receive the optimal level of service.Keywords: consumer behavior, formal educational institution, service factors
DIGITAL BUSINESS COMPETENCIES AND HUMAN CAPABILITIES IN THE HOSPITALITY INDUSTRY: DRIVING EMPLOYEE ADAPTABILITY AND SERVICE EXCELLENCE Widya Granita; Zairil
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 4 No. 3 (2026): June
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v4i3.802

Abstract

The rapid digital transformation in the hospitality industry has significantly reshaped service delivery processes, operational systems, and employee competency requirements. This study aims to examine the influence of Digital Business Competencies on Service Excellence, with Employee Adaptability acting as a mediating variable within the hospitality industry. Grounded in Dynamic Capability Theory, this study investigates how employees’ digital competencies contribute to organizational service performance in increasingly technology-driven hospitality environments. A quantitative research approach was employed using a cross-sectional survey design. Data were collected from 286 hospitality employees working in hotels, resorts, restaurants, and tourism-related service organizations that have implemented digital technologies in their operational activities. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS software. The findings reveal that Digital Business Competencies significantly influence Employee Adaptability and Service Excellence. Furthermore, Employee Adaptability demonstrates a significant positive effect on Service Excellence and partially mediates the relationship between Digital Business Competencies and Service Excellence. The study highlights that digital transformation in hospitality should not focus solely on technological investment but must also emphasize human capability development and workforce adaptability. The findings contribute to the growing literature on human-centered digital transformation by integrating technological capability and employee adaptability into a unified hospitality service framework. Practically, the study provides important managerial implications for hospitality organizations in designing digital competency development programs, adaptive workforce strategies, and sustainable service excellence initiatives in digitally evolving hospitality environments.
Co-Authors Fitriyah Nurhidayah Irma M Nawangwulan Nuria Astagini Samuel PD Anantadjaya Yamiati Safarini Zairil