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Ahmad Juniarto Utomo
Universitas Mercu Buana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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PENGARUH KOMPETENSI MENGGUNAKAN IT DAN KOMUNIKASI PEMASARAN TERHADAP KEUNGGULAN BERSAING E-COMMERCE BISNIS UMKM FASHION (Studi Kasus UMKM Jakarta Barat dan Tangerang Selatan) Didin Hikmah Perkasa; Ahmad Juniarto Utomo; Zaenal Abidin
Jurnal Ilmiah Manajemen dan Bisnis Vol 4, No 1 (2018): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v4i1.4398

Abstract

This study about marketing and production of fashion. The purpose of this study is to knowinfluence competence use information technology and marketing communicationscompanies to competitive advantage e-commerce business UMKM fashion (case studyUMKM West Jakarta and South Tangerang). This research subject is person UMKM WestJakarta and South Tangerang. The sample used in this study is 125 respondents. Makingtechniques sample use convenience sampling. Therefore, the analysis of the data usedanalysis statistic in the form of SEM PLS. Research this study show that the competenceuse information technology significant effect competitive advantage and marketingcommunications significant effect competitive advantage.
Co-Authors Didin Hikmah Perkasa Zaenal Abidin