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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Rupa Jurnal Desain
Ardianto Nugroho
Universitas Telkom
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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IMPLEMENTASI STRATEGI PENINGKATAN LOYALITAS PELANGGAN MELALUI CORPORATE BRAND EQUITY, PRODUCT ATRIBUTE DAN SERVICE QUALITY STUDI KASUS PADA PERUSAHAAN DISTRIBUSI BAHAN BAKU BAKERY DAN PASTRY UNTUK WILAYAH PEMASARAN JAKARTA DAN BANDUNG Anik Tri Suwarni; Ardianto Nugroho; Nurlina Rahman
MIX: JURNAL ILMIAH MANAJEMEN Vol 5, No 1 (2015): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.606 KB)

Abstract

Abstract: Research on the branch of marketing strategy aims to obtain a picture of the perceptions of producers Bakery and Pastry in Jakarta and Bandung related efforts to increase their loyalty in rebuying raw materials due to the strengthening of Corporate Brand Equity, which influenced Product attributes and Service Quality. Population unit is the manufacturer Bakery and Pastry in Jakarta and Bandung, which has become a customer minimal 1 year, totaling 468 employers. Research is using SEM analysis tools, with 150 respondents drawn proportionally in the two study areas. Research results inform that: (1)Product attributes (ProdAt) does not directly influence the Corporate Brand Equity (CBE); (2) Service Quality (ServQ) directly influence the CBE; (3) CBE affect the Customers Loyalty (CustLoy); (4) ProdAt directly influence CustLoy; and (5) ServQ directly influence CustLoy. Recommended for: 1) Increase the required CustLoy CBE intervening variables. 2) Maintain and develop the dimensions of each variable, except the dimensions of the variable ServQ distribution services must be improved in order to simultaneously improveCustLoy through CBE.Keywords: Marketing Strategy, Customer Loyalty, Corporate Brand Equity, Product Attribute, Service Quality.
Sengkalan Memet Pada Cagar Budaya Cirebon Agus Dody Purnomo; Ardianto Nugroho; Anggoro Cipto Ismoyo
JURNAL RUPA Vol 5 No 2 (2020): Open Issue
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/rupa.v5i2.2819

Abstract

In Javanese culture, a symbol has become a common media to describe historical events. One of the symbols used to describe it is Sengkalan Memet. Sengkalan Memet consists of three elements, visual, Sengkalan sentences, and the number of years of important events happening. Sengkalan Memet consists of pictures configuration, statue, or even a building. Keraton Kasepuhan Cirebon dan Taman Sunyaragi is one of the cultural heritage places that have Sengkalan Memet. The study is to explore Sengkalan Memet and the meaning in the Keraton Kasepuhan Cirebon and Taman Sunyaragi. The methodology implemented in this study is using a descriptive qualitative method. This study is expected to be an added value for artists, architects, designers and creative industries to take advantage of local wisdom. Furthermore this study can be used as an approach for design in this global era.
Wayfinding signage di kawasan Bandung Techno Park Ardianto Nugroho; Aria Ar-Razi; Dandi Yunidar
Jurnal Desain Vol 11, No 3 (2024): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v11i3.20059

Abstract

Kawasan Bandung Techno Park (BTP) merupakan salah satu area di dalam lingkungan Universitas Telkom Bandung. BTP ini memiliki fungsi utama sebagai media penghubung pengguna yang bersifat internal di lingkungan kampus dan pengguna eksternal seperti mitra industri. Kondisi eksisting kawasan BTP belum memiliki signage dan wayfinding karena terdapat beberapa gedung atau bangunan di dalam kawasan BTP. Perancangan ini menggunakan metode Environmental Graphic Design (EGD) dengan dibagi menjadi tiga tahap yaitu pre design, design dan post design. Hasil dari analisis data tersebut digunakan untuk melakukan perancangan signage dan wayfinding di dalam kawasan BTP
Co-Authors Agus Dody Purnomo Anggoro Cipto Ismoyo Anik Tri Suwarni Aria Ar-Razi Dandi Yunidar Nurlina Rahman