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All Journal MIX : Jurnal Ilmiah Manajemen Kanal : Jurnal Ilmu Komunikasi Jurnal Utilitas
Nurlina Rahman
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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IMPLEMENTASI STRATEGI PENINGKATAN LOYALITAS PELANGGAN MELALUI CORPORATE BRAND EQUITY, PRODUCT ATRIBUTE DAN SERVICE QUALITY STUDI KASUS PADA PERUSAHAAN DISTRIBUSI BAHAN BAKU BAKERY DAN PASTRY UNTUK WILAYAH PEMASARAN JAKARTA DAN BANDUNG Anik Tri Suwarni; Ardianto Nugroho; Nurlina Rahman
MIX: JURNAL ILMIAH MANAJEMEN Vol 5, No 1 (2015): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.606 KB)

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Abstract: Research on the branch of marketing strategy aims to obtain a picture of the perceptions of producers Bakery and Pastry in Jakarta and Bandung related efforts to increase their loyalty in rebuying raw materials due to the strengthening of Corporate Brand Equity, which influenced Product attributes and Service Quality. Population unit is the manufacturer Bakery and Pastry in Jakarta and Bandung, which has become a customer minimal 1 year, totaling 468 employers. Research is using SEM analysis tools, with 150 respondents drawn proportionally in the two study areas. Research results inform that: (1)Product attributes (ProdAt) does not directly influence the Corporate Brand Equity (CBE); (2) Service Quality (ServQ) directly influence the CBE; (3) CBE affect the Customers Loyalty (CustLoy); (4) ProdAt directly influence CustLoy; and (5) ServQ directly influence CustLoy. Recommended for: 1) Increase the required CustLoy CBE intervening variables. 2) Maintain and develop the dimensions of each variable, except the dimensions of the variable ServQ distribution services must be improved in order to simultaneously improveCustLoy through CBE.Keywords: Marketing Strategy, Customer Loyalty, Corporate Brand Equity, Product Attribute, Service Quality.
The Environmentally Tendentious Factor of Subtance Users (A Case Study on The Reason of The Substance Users in The Context of Interpersonal Communication in Jakarta) Nurlina Rahman
Kanal: Jurnal Ilmu Komunikasi Vol 7 No 2 (2019): Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v7i1.49

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The purpose of research is to reveal the reason on how the substance users begin to use the substance (such as Narcotics, Alcohols, and other addictive substances), by understanding their environmental factor as one of the tendentious factors. The methodology used is the phenomenologic qualitative. The subjects are 16 people, who admitted using substance for the first time around the age of 10 to 16 years old, and one of them is using it since elementary school. The sampling technique used are the purposive and snow-ball sampling. The result of the research is to show on how substance abuse leads to addiction, supported by a tendentious factor, which is the environment, which triggers one to become a substance user. Hopefully, this research could give a better understanding for the society, especially for those who have been involved in the educational world or environment, so they can acknowledge the early symptoms of substance users, which has become a very concerning social phenomenon for Indonesian people, especially in Jakarta, as the capital city.
PEMANFAATAN WHATSAPP SEBAGAI MEDIA KOMUNIKASI DI MASA PANDEMI COVID 19: (Studi Pada Komunitas Pita Oren Alumni FISIP UHAMKA) Mukhlish Muhammad Maududi Muhammad Maududi; Nurlina Rahman
Jurnal Utilitas Vol. 6 No. 2 (2020): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/utilitas.v6i2.6012

Abstract

Tujuan penelitian ini adalah untuk mendapatkan gambaran pemanfaatan WhatsApp sebagai media komunikasi di masa pandemic Covid-19 oleh komunitas Pita Oren Alumni FISIP UHAMKA. Penelitian ini menggunakan pendekatan Deskriptif Kualitatif dengan pradigma fenomenologi dengan teori empati Robert A. Baron dan Donn Byrne memberikan pertolongan, pengumpulan data dilakukan dengan wawancara mendalam kepada 6 orang informan, yang merupakan pengurus atau relawan Pita Oren. Hasil penelitian menunjukan bahwa media Whatsapp menjadi pilihan karena dianggap paling mudah digunakan dan memilikii aplikasi yang lengkap dan digunakan oleh semua relawan Pita Oren. Komunitas Pita Oren adalah komunitas alumni dan mahasiswa FISIP UHAMKA yang tergerak melakukan aksi sosial membantu masyarakat yang terdampak pandemic covid 19. Aksi sosial dilakukan di Jakarta, Bogor, Tangerang dan Bekasi (Jabotabek) dengan kegiatan memberikan bantuan sembako dan masker kepada masyarakat terdampak akibat pemberlakuan Pembatasan Sosial Berskala Besar (PSBB). Diketahui dalam melakukan kegiatan memberikan bantuan berupa pengumpulan dan pembagian sembako juga masker di masa pandemik covid 19 didasari karena menjalankan perintah agama, saling membantu dan sebagai bentuk empati kepada warga yang berada di sekitar tempat tinggal relawan Pita Oren. Kegiatan yang telah dilakukan komunitas Pita Orens sejalan dengan Visi UHAMKA menjadi Universitas utama yang unggul dalam menghasilkan lulusan yang cerdas dalam aspek spiritual dan sosial.
Co-Authors Anik Tri Suwarni Ardianto Nugroho Mukhlish Muhammad Maududi