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All Journal Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen EQIEN - JURNAL EKONOMI DAN BISNIS JBMR: Journal of Business and Management Review Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Indonesian Economy and Business
Evelyn Hendriana
Binus Business School Master Program, Business Management, Management Department, Bina Nusantara University, Jakarta, Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Effectiveness of Social Media Advertisement in The Indonesian Sneakers Industry: Application of The Extended Advertising Value Model Alvin Achmad; Antonius Indra Saputra; Aulia Fadhil Ardiansyah; Evelyn Hendriana
MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2022.v12i1.001

Abstract

Objectives: This study aims to examine the effect of social media advertising values on customer engagement and purchase intention. Despite the unique features of social media ads to generate customer engagement, there is not much research that combines the advertising value model and interactivity component to understand the effectiveness of social media ads.Methodology: Questionnaires were distributed to followers of sneaker brands’ Instagram official account in Greater Jakarta who had bought the sneakers. There were 314 responses analyzed by PLS-SEM to answer the research questions.Finding: The results showed that customer engagement was influenced by credibility, entertainment, and interactivity of the advertisement, which eventually led to purchase intention. Furthermore, entertainment and interactivity advertising values had a direct influence on purchase intention.Conclusion: Brands should create entertaining and interactive ads to trigger engagement with their followers and stimulate their desire to purchase the products. Practical insights are provided based on these research findings.
FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN GENERASI MILENIAL TERHADAP E-MARKETPLACE Made Mas Sujana Wirakusuma; William Agung Kandiawan; Jean Raymond Runtu; Evelyn Hendriana
Eqien - Jurnal Ekonomi dan Bisnis Vol 9 No 1 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (538.666 KB) | DOI: 10.34308/eqien.v9i1.351

Abstract

Previous research on customer loyalty in e-marketplaces mostly relates it to service quality, satisfaction, and trust. Meanwhile, e-marketplace consumers also need effective service recovery and a pleasant customer experience, especially for millennial consumers. However, research on the factors that shape loyalty to e-marketplaces in Indonesia, especially on the millennial generation, rarely sees the relationships simultaneously. This study aims to examine the effect of consumer experience, service quality, and service recovery on consumer loyalty through consumer satisfaction and trust toward online marketplace. Data were obtained from 169 millennial consumers of Tokopedia, Shopee, and Bukalapak di Greater Jakarta selected using purposive sampling technique. The hypotheses were tested using partial least square structural equation modelling (PLS-SEM) technique. This study found that consumer experience and service quality had a positive effect on customer satisfaction. Meanwhile, service quality and service recovery had a positive effect on customer trust. Since the study involves respondents who had experienced problems when shopping in online marketplaces, customer satisfaction did not directly affect loyalty, but must be through customer trust.
The Stimulus Of Impulse Buying Behavior On E-Commerce Shopping Festival: A Moderated-Mediated Analysis Yulianto Yulianto; Alexander Sisko; Evelyn Hendriana
Journal of Business and Management Review Vol. 2 No. 10 (2021): (Issue-October)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr210.2152021

Abstract

Studies on impulsive buying signify sales promotion and hedonic shopping motivation as antecedents of impulsive buying behavior during the shopping festival. The availability of different payment methods, such as credit cards and cash on delivery, can make consumers more impulsive. Despite the potential effect of payment methods on impulsive buying behavior, only a few studies are looking at this variable. Hence, this study aims to examine the moderated-mediation effect of attitude toward shopping festivals and cash-on-delivery payment methods in the relationship between sales promotion, hedonic shopping motivation, and impulsive buying behavior. Purposive sampling was applied to select samples that resulted in 210 valid responses. Data were analyzed using PLS-SEM that indicated an indirect effect of the perceived low price on impulsive buying behavior through attitude toward sales promotion during online shopping festivals. Other elements related to sales promotion such as perceived perishability and scarcity did not affect attitude toward sales promotion and impulsive buying behavior. In contrast, hedonic shopping motivation had a direct effect on the impulsive buying behavior and an indirect effect via attitude towards sales promotion. Our finding only supported the moderating role of cash on delivery payment method in the relationship between hedonic shopping motivation and impulsive buying behavior. These findings provide insights to businesses in applying for sales promotion and utilizing customers’ hedonic shopping motivation to maximize their sales during the shopping festival.
Can Gamification Stimulate Customers to Repurchase in the E-Marketplace? The Mediation Effect of Customer Experience and Engagement Sarah Alia Djohan; Dennis Handhana; Vicenza Bianca Castafiore; Evelyn Hendriana
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4186

Abstract

Intense competition among e-marketplaces drives companies to find creative ways to attract and keep customers. One of the approaches is by increasing customer engagement in the online community. Customer engagement to the e-marketplace can be enhanced by attaching gamification to the applications to create excitement and a fun experience for the customers when using the application. Despite its potential benefits, there are limited studies of the effect of gamification on repurchase intention. Furthermore, studies that look at the mediating effect of customer experience and engagement are relatively absent. This study examines the influence of gamification mediated by customer experience and engagement on customer repurchase intention. Samples were selected using a purposive technique by distributing online questionnaires that resulted in 473 valid responses. Data were analyzed using Partial Least Square-Structural Equation Modelling (PLS-SEM). The findings showed the positive effects of gamification on repurchase intention through customer experience and engagement.
The Effect of Flexible Working Arrangement on Organizational Commitment Lathiefa Nur Ilma; Devid Efraim Dinar; Evelyn Hendriana
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4296

Abstract

In early 2020, the Coronavirus (COVID-19) spread and had many impacts on various sectors throughout the world, including in the economic and social fields. This then also affects how companies adapt to current work methods. One of the significant changes as a result of COVID-19 is the increasing number of companies adopting flexible work arrangements (Kramer & Kramer, 2020). On the other hand, flexible work arrangements also increase the pressure on the balance of work and domestic work (Kazekami, 2020). In many developing countries, many employees are suddenly forced to telecommute because of the pandemic. As a result, they need to make some adjustments that can have an impact on their performance, satisfaction, and loyalty to the company. The aims of this study were: first to examine the effect of work flexibility on work-family conflict and mental health, especially on job stress; the second investigates whether work-family conflict and job stress mediate between job flexibility and employee job satisfaction; and third, to investigate whether work flexibility has a role on employee organizational commitment mediated by work-family conflict, job stress, and job satisfaction. This research is descriptive to describe the characteristics and phenomena studied. The research was conducted using a survey method using a research instrument in the form of a questionnaire with a Likert scale weighting. This study produces new information that explains the relationship structure of the relationship between job flexibility and employee commitment to the company. The results of this study indicate that commitment to the company is directly influenced by job satisfaction. Then not only job satisfaction, a person's stress level at work also has an influence on one's commitment, this is indicated by the influence that involves mediating one's work satisfaction.  
The Role of University-Based Incubators in Social Entrepreneurship’s Development: The Capability Approach as an Evaluative Framework Matahari Farransahat; Risa Bhinekawati; Evelyn Hendriana
Journal of Indonesian Economy and Business Vol 36 No 3 (2021): September
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (619.883 KB) | DOI: 10.22146/jieb.v36i3.1741

Abstract

Introduction/Main Objectives: This study evaluates the role of a large university in developing the social entrepreneurship capabilities of its students and fresh graduates through its business incubator; and investigates why tenants choose to be or not to be social entrepreneurs after their incubation process. Background Problems: There are many discussions about university-based incubators for developing entrepreneurship, but the actual mechanism of how these incubators develop social entrepreneurs is still unknown. Novelty: This research explores the development of social entrepreneurship through the university-based incubator program. Hence, it can be used to provide best practices for the program, especially for developing the tenants’ capacity. Research Methods: This study applies a case study approach and adopts Amartya Sen’s capability approach as an evaluative framework. The C-Hub UGM was chosen as a case since it was selected as a good example of a social entrepreneurship incubator by the British Council. This research used three sources of evidence: documents, interviews, and focus group discussions to collect information from 14 of the incubator’s tenants. Finding/Results: The results reveal that the incubator serves as a hub for the resources that enhance the tenants’ personal conversion factors and their performance as agents for change. Subsequently, the incubator improves the tenants’ social entrepreneurship capabilities set; however, it is up to the tenants to choose whether they want to continue as social entrepreneurs or work in other roles as their functioning. Conclusion: This study illuminates the linkages among the concepts of the capability approach, the university-based incubator and social entrepreneurship. It reveals that the university-based incubator serves as a hub for the resources that enhance the tenants’ personal conversion factors; thereby they can be effective social entrepreneurs.
The Role of Employer Branding in Work-life Balance and Employee Retention Relationship among Generation Z Workers: Mediation or Moderation? Evelyn Hendriana; Albert Christoper; Handika Oemardi Adhitama Zain; Natasha Pricilia
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 16 No. 1 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v16i1.41703

Abstract

Objective: This study aims to investigate two models that examine the role of employer branding in the relationship between work-life balance and employee retention in Generation Z workers.  Design/Methods/Approach: This study applied quantitative methods by distributing questionnaires using google forms. A purposive sample of 189 Generation Z workers in Greater Jakarta, Indonesia, was used to test the models. The data was processed using SmartPLS 3 Software. Findings: The results of the PLS-SEM analysis revealed a significant relationship between work-life balance, job stress, emotional exhaustion, and employee retention. Instead of mediating the relationship between work-life balance and employee retention, this study revealed that employer branding significantly moderated the relationship between emotional exhaustion and employee retention among Generation Z workers. These findings could be used to develop a human capital strategy to retain Generation Z employees. Originality/Value: Among many studies on the relationship between work-life balance and employee retention, only a few focus on Generation Z workers. This generation also places greater emphasis on employer branding when considering their workplace. However, employer branding is rarely integrated into work-life balance research. This study extends the application of social exchange theory to explain the relationship between work-life balance (WLB) and employee retention by integrating employer branding into the model. Practical/Policy implication: Given the results, organizations may provide flexibility that enables employees to work from anywhere and anytime. Moreover, companies must design strategies to manage WLB, such as flexible working hours to allow employees to manage their work schedules according to their needs and reduce workplace conflicts. Companies are advised not to assign responsibilities that do not correspond to the employee's position or job description. Organizations may provide mindfulness training through meditation during breaks or before and after work hours to help them relax from their workload and avoid emotional exhaustion. Lastly, companies must engage in internal marketing activities by creating positive work culture, designing clear career paths, providing training, offering attractive benefits, and providing opportunities for employees to grow and develop.
Co-Authors Albert Christoper Alexander Sisko Alvin Achmad Antonius Indra Saputra Aulia Fadhil Ardiansyah Bhinekawati, Risa Dennis Handhana Devid Efraim Dinar Handika Oemardi Adhitama Zain Jean Raymond Runtu Lathiefa Nur Ilma Made Mas Sujana Wirakusuma Matahari Farransahat Natasha Pricilia Sarah Alia Djohan Vicenza Bianca Castafiore William Agung Kandiawan Yulianto Yulianto