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All Journal Jurnal Manajemen Teori dan Terapan MIX : Jurnal Ilmiah Manajemen EQIEN - JURNAL EKONOMI DAN BISNIS JBMR: Journal of Business and Management Review Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Indonesian Economy and Business
Evelyn Hendriana
Binus Business School Master Program, Business Management, Management Department, Bina Nusantara University, Jakarta, Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Can Gamification Stimulate Customers to Repurchase in the E-Marketplace? The Mediation Effect of Customer Experience and Engagement Sarah Alia Djohan; Dennis Handhana; Vicenza Bianca Castafiore; Evelyn Hendriana
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4186

Abstract

Intense competition among e-marketplaces drives companies to find creative ways to attract and keep customers. One of the approaches is by increasing customer engagement in the online community. Customer engagement to the e-marketplace can be enhanced by attaching gamification to the applications to create excitement and a fun experience for the customers when using the application. Despite its potential benefits, there are limited studies of the effect of gamification on repurchase intention. Furthermore, studies that look at the mediating effect of customer experience and engagement are relatively absent. This study examines the influence of gamification mediated by customer experience and engagement on customer repurchase intention. Samples were selected using a purposive technique by distributing online questionnaires that resulted in 473 valid responses. Data were analyzed using Partial Least Square-Structural Equation Modelling (PLS-SEM). The findings showed the positive effects of gamification on repurchase intention through customer experience and engagement.
The Effect of Flexible Working Arrangement on Organizational Commitment Lathiefa Nur Ilma; Devid Efraim Dinar; Evelyn Hendriana
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4296

Abstract

In early 2020, the Coronavirus (COVID-19) spread and had many impacts on various sectors throughout the world, including in the economic and social fields. This then also affects how companies adapt to current work methods. One of the significant changes as a result of COVID-19 is the increasing number of companies adopting flexible work arrangements (Kramer & Kramer, 2020). On the other hand, flexible work arrangements also increase the pressure on the balance of work and domestic work (Kazekami, 2020). In many developing countries, many employees are suddenly forced to telecommute because of the pandemic. As a result, they need to make some adjustments that can have an impact on their performance, satisfaction, and loyalty to the company. The aims of this study were: first to examine the effect of work flexibility on work-family conflict and mental health, especially on job stress; the second investigates whether work-family conflict and job stress mediate between job flexibility and employee job satisfaction; and third, to investigate whether work flexibility has a role on employee organizational commitment mediated by work-family conflict, job stress, and job satisfaction. This research is descriptive to describe the characteristics and phenomena studied. The research was conducted using a survey method using a research instrument in the form of a questionnaire with a Likert scale weighting. This study produces new information that explains the relationship structure of the relationship between job flexibility and employee commitment to the company. The results of this study indicate that commitment to the company is directly influenced by job satisfaction. Then not only job satisfaction, a person's stress level at work also has an influence on one's commitment, this is indicated by the influence that involves mediating one's work satisfaction.  
Co-Authors Albert Christoper Alexander Sisko Alvin Achmad Antonius Indra Saputra Aulia Fadhil Ardiansyah Bhinekawati, Risa Dennis Handhana Devid Efraim Dinar Handika Oemardi Adhitama Zain Jean Raymond Runtu Lathiefa Nur Ilma Made Mas Sujana Wirakusuma Matahari Farransahat Natasha Pricilia Sarah Alia Djohan Vicenza Bianca Castafiore William Agung Kandiawan Yulianto Yulianto