Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Agora MIX : Jurnal Ilmiah Manajemen
Anthony Kurniawan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALYZING ENTREPRENEURIAL MARKETING ON INNOVATIVE PERFORMANCE Teofilus Teofilus; Sanju Kumar Singh; Timotius FCW Sutrisno; Anthony Kurniawan
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 1 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.019 KB) | DOI: 10.22441/mix.2020.v10i1.006

Abstract

Resource Based View (RBV) is used to identify problems faced by SMEs. Based on the results of SWOT analysis, it can be seen that SMEs have six problems. These problems include: limited human resources, lack of advanced technology, not having enough knowledge about the target market, not having a good enough SMES management systems, competitor competition, and price from suppliers that fluctuate. The purpose of this study is to determine the effect of Entrepreneurial Marketing on Innovative Performance. This study uses questionnaire as a research instrument for 35 respondents, SMEs who sell snacks in Surabaya city. The results of this study indicated that Entrepreneurial Marketing, consisting of Market Orientation and Entrepreneurial Orientation, has a positive and significant influence on Innovative Performance of SMEs. This shows that the SMES business unit that implements Entrepreneurial Marketing will experience an increase in the performance of the business unit
STRATEGI PENGEMBANGAN BISNIS PADA UD. SUMBER URIP Anthony Kurniawan
Agora Vol 6, No 2 (2018): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (554.48 KB)

Abstract

UD. Sumber Urip merupakan salah satu perusahaan yang bergerak dalam bidang pertanian di daerah Jember, Jawa Timur, produk utamanya yaitu beras dan jagung. Penelitian ini bertujuan untuk mendeskripsikan kondisi lingkungan internal dan eksternal, SWOT dan matriks SWOT yang terjadi di perusahaan serta menyusun strategi pengembangan bisnis bagi perusahaan. Penelitian yang dilakukan dengan metode kualitatif ini menggunakan teknik pengumpulan data primer berupa wawancara semi terstruktur kepada beberapa informan perusahan dan juga data sekunder yang berupa studi dokumen. Dari hasil penelitian disimpulkan bahwa strategi pengembangan bisnis yang paling tepat bagi perusahaan adalah strategi intensif, yaitu pengembangan pasar, penetrasi pasar, dan pengembangan produk.
Co-Authors Febry, Timotius Sanju Kumar Singh Teofilus Teofilus, Teofilus