Dyah Ary Setya Ningrum
Universitas Muhammadiyah Sidoarjo

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PENGARUH KOMUNIKASI PEMASARAN WISATA KUSUMA TIRTA MINAPOLITAN TERHADAP PENINGKATAN KUNJUNGAN WISATA BAHARI DI KABUPATEN SIDOARJO Dyah Ary Setya Ningrum
Kanal: Jurnal Ilmu Komunikasi Vol 4 No 1 (2015): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v4i1.316

Abstract

The purpose of this research was to determine how marketing communications affect to the increase visits in the Marine Tourism Minapolitan Kusuma Tirta Sidoarjo. The method used quantitative explanative. This study population was an overall visitor Tirta Kusuma Minapolitan consisted of 100 people. The sampling technique in this research used Taro Yamane. This study used regression analysis with simple regression methods. Primary data collection technique used Likert Scale. The results of this study can be concluded that marketing communications activities have a significant impact on tourist visits to the Tirta Kusuma Minapolitan of value R 0.572 with a percentage of 32.7%.
Penerimaan Masyarakat terhadap Website P3M.Sidoarjokab.go.id Dyah Ary Setya Ningrum; Ainur Rochmaniah
Kanal: Jurnal Ilmu Komunikasi Vol 4 No 2 (2016): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v4i2.1446

Abstract

This study aimed to describe community reception of website P3M.sidoarjokab.go.id. This research used descriptive qualitative method with in-depth interview technique. The focus of this research discussed perception, thinking, preference, interpretation, ease of use, easy of finding information, design of page, web traffic and search in website of Complaint Service Center (P3M). Data analysis technique in this research used interactive analysis, with five informant. The research found that P3M website had applied ease of use dimension and web traffic and search well. P3M website had facilitated the user at the time that would report with the ease of features and access, and facilitate the user at the time that would search the website in search engines. P3M websites were still lack in applying the easy of finding information and design of page dimensions. Images in the website was still very poor so could not support information and website design P3M was still very monotonous and not interesting.