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All Journal Kinesik MASSIVE: Jurnal Ilmu Komunikasi
Aldilla Evriyana
Universitas Dian Nuswantoro Semarang
Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI PR INDONESIA DALAM MEMBANGUN CORPORATE REPUTATION MELALUI EVENT JAMBORE PR INDONESIA (JAMPIRO) Heni Indrayani; Aldilla Evriyana
KINESIK Vol. 8 No. 2 (2021): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v8i2.151

Abstract

In establishing an excellent corporation's reputation, PR Indonesia, an Indonesian public relations magazine company, holds an award event every year, the Jambore PR Indonesia. This jamboree event is for all Indonesian public relations figures, both public relations who work for the government and private companies. However, during Covid-19, this event's euphoria could not be felt entirely even though PR Indonesia had tried to establish its reputation by innovating the event virtually online. Therefore, this study aimed to explore PR Indonesia's strategy in establishing corporate reputation from a virtual event, Jambore PR Indonesia (JAMPIRO), by using corporate reputation theory, event theory, and virtual event. The qualitative method was applied to this research. Interpretative research paradigm and cases study approach were also used. The data collections were obtained by using observation, interview and documentation. The research results showed that PR Indonesia had several strategies to build corporate reputation. They conducted city tours, researched public relations’ issues, and discussed with public relations specialists to find new ideas and used PR's Icon as brand reputation. Those corporate reputation strategies created the JAMPIRO event, which was promoted in offline and online media. Looking for event references, keeping participants' trust, and holding JAMPIRO events in various cities were also the other strategies. Hence, during the Covid-19 pandemic, PR Indonesia invented many innovations by creating virtual events to maintain its reputation. The maneuverings were to run online promotions, find virtual event references, create innovative events, determine the virtual event's criteria and hold the low-cost event.
Efektivitas Webinar dalam Membangun Pola Komunikasi di Tengah Pandemi Aldilla Evriyana; Suharjo Nugroho; Ludwig Suparmo
MASSIVE: Jurnal Ilmu Komunikasi Vol 1, No 1 (2021): MASSIVE: Jurnal Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ekonomi, Universitas Respati Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1877.981 KB) | DOI: 10.35842/massive.v1i1.13

Abstract

Pandemi yang bermula di bulan Februari 2020 menimbulkan gagasan untuk menyelenggarakan penelitian Webinar dengan aplikasi Zoom di bulan Mei, 2020 sebagai studi kasus suatu penelitian terhadap dampak significant perubahan pola kegiatan komunikasi yang dapat dijadikan suatu prototype pola komunikasi. Cara biasanya bertemu tatap muka dan menyelenggarakan event gathering harus diubah dengan cara online atau virtual. Beradaptasi dengan perubahan, merupakan tantangan dan cara kerja dengan memanfaatkan teknologi digital, melalui Webinar atau Zoom Meeting. Tujuan penelitian diharapkan memberikan manfaat dalam: Memahami perubahan pola komunikasi di tengah pandemi melalui Webinar dengan aplikasi Zoom. Juga untuk memahami efektivitas Webinar atau Zoom Meeting sebagai acuan penyelenggaraan virtual event di tengah pandemi. Penelitian menggunakan metode penelitian gabungan (mix method) yaitu melalui metodologi kuntitatif dan kualitatif agar temuan penelitian dapat memperkuat kebenaran. Perlu dicari dan dikumpulkan bukti, informasi, dan data yang berkaitan dengan permasalahan yang dikaji. Hasil analisis merupakan kesimpulan untuk ditindak lanjuti demi kemajuan pola komunikasi berbasis virtual digital. Penelitian ini mencakup peserta Webinar sebagai responden dengan latar belakang pendidikan dan profesi yang beragam yang bertempat tinggal di berbagai wilayah di Indonesia, menjadikan penelitian ini suatu survey studi kasus yang istimewa.
Co-Authors Heni Indrayani Ludwig Suparmo Suharjo Nugroho