Article Per Year (5 Year)
p-Index From 2020 - 2025
1.908
P-Index
This Author published in this journals
All Journal Kinesik Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Expose: Jurnal Ilmu Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience DIALEKTIKA Widya Komunika: Jurnal Komunikasi Pendidikan Abdimasku : Jurnal Pengabdian Masyarakat DEDIKASI PKM PARAHITA : Jurnal Pengabdian kepada Masyarakat Jurnal Kawistara
Heni Indrayani
Ilmu Komunikasi Universitas Dian Nuswantoro Semarang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
Indigenous Experience as a Strategy to Develop Rural Tourism Identity Heni Indrayani; Candra Yudha Satriya; Astini Kumalasari
Jurnal Kawistara Vol 11, No 2 (2021)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.v11i2.65918

Abstract

Rural tourism is often seen as a tourist attraction, where tourists make their visit only to catch a glimpse of the village’s potential. In contrast to this trend, the rural tourism of in Tanon sub village of in the Semarang regency (Central Java) attempts to offer more by developing its local strength as “Desa Menari” (lit. Dancing Village). It offers tour packages that invite tourists to experience a life in the village, interact with local communities, find happiness, and reinterpret life. The objective of this study is to find out how the local community uses indigenous experience as a strategy to develop rural tourism in the area. This study implemented the communication theory of identity (CTI) by applying qualitative method with a case study approach. After observation and in-depth interview were conducted to rural tourism community, this study found that rural tourism community actively introduces tourism based on local wisdom experiences through the conservation of tourism in Dusun Tanon, including the conservations of community arts, traditional games, and farmer. Indigenous experience as a village identity is constructed according to its purpose, i.e. spreading harmony, knitting inspiration, and reaping memory. This village identity includes personal identity, relational identity, and enacted identity that invite tourists to capture the process of self-meaning or journey into oneself as a psychological experience.
ANALISIS PERKEMBANGAN PENELITIAN KOMUNIKASI PEMASARAN DAN KONTEN DIGITAL Heni Indrayani; Swita Amalia Hapsari; Hanif Wahyu Cahyaningtyas; Rifqi Hindami
Dialektika Vol 6 No 2 (2019): Vol.6 No.2 (2019) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Students try to communicate scientifically through information written in their final project in the form of a Thesis. In the distribution of research topics in the Communication Studies program at Dian Nuswantoro University, most discussed digital content and marketing communication. Therefore, the purpose of this research is to analyze the development of digital content research and marketing communications. The method used is a descriptive quantitative method with a bibliometric approach from 21 thesis of Communication Studies Program students from August 2017 to March 2019. The results showed that the study of Communication Studies Program Students at Dian Nuswantoro University was the most adalagh of analyzing digital content and marketing communications. This is in accordance with specialization in the study program. Digital content both online media, social media and Youtube are discussed in terms of strategy and media platform content. Meanwhile, marketing communication research discusses the strategy side and impact of marketing communication.
EVALUASI CORPORATE SOCIAL RESPONSIBILITY KAMPUNG BERSERI ASTRA DI DESA MENARI Heni Indrayani; Candra Yudha Satriya; Puji Lestari; Pandu Cahyoning Negoro; Jazzirotul Ma'na
Dialektika Vol 8 No 2 (2021): September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32816/dialektika.v8i2.1973

Abstract

Dalam menjaga citra dan reputasi perusahaan di mata publik, Astra International turut andil meluncurkan program Tanggung Jawab Sosial Perusahaan yang diberi nama Kampung Berseri Astra. Pengembangan masyarakat secara terintegrasi tidak lagi terfokus pada strategi filantropi dan tanggung jawab sosial, namun upaya Astra sudah berada pada level Corporate Social Responsibility 3.0 yang menitikberatkan pada partisipasi tanggung jawab sosial perusahaan secara berkelanjutan yang meliputi empat pilar yaitu pendidikan, kewirausahaan, lingkungan dan kesehatan. Oleh karena itu, peneliti tertarik untuk melakukan penelitian tentang Inovasi Social Responsibility 3.0 Kampung Berseri Astra di Desa Menari sebagai evaluasi terhadap program Corporate Social Responsibility yang terus dilaksanakan dari tahun 2015 hingga 2020. Tujuan dari penelitian ini adalah untuk mendeskripsikan bagaimana Inovasi Tanggung Jawab Sosial 3.0 Kampung Berseri Astra Di Desa Menari. Metode dalam penelitian ini adalah kuantitatif dan kualitatif (metode campuran). Hasil penelitian menunjukkan bahwa Desa Menari merupakan salah satu pendamping Astra yang dinilai berhasil secara mandiri dalam bidang pendidikan, ekonomi, lingkungan dan kesehatan. Kemandirian keempat pilar tersebut menjadi tolak ukur keberhasilan evaluasi Corporate Social Responsibility di Desa Menari. Warga turut serta menerima inovasi dari program kegiatan untuk menjadi Desa Wisata Budaya yang berkelanjutan.
STRATEGI PR INDONESIA DALAM MEMBANGUN CORPORATE REPUTATION MELALUI EVENT JAMBORE PR INDONESIA (JAMPIRO) Heni Indrayani; Aldilla Evriyana
KINESIK Vol. 8 No. 2 (2021): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v8i2.151

Abstract

In establishing an excellent corporation's reputation, PR Indonesia, an Indonesian public relations magazine company, holds an award event every year, the Jambore PR Indonesia. This jamboree event is for all Indonesian public relations figures, both public relations who work for the government and private companies. However, during Covid-19, this event's euphoria could not be felt entirely even though PR Indonesia had tried to establish its reputation by innovating the event virtually online. Therefore, this study aimed to explore PR Indonesia's strategy in establishing corporate reputation from a virtual event, Jambore PR Indonesia (JAMPIRO), by using corporate reputation theory, event theory, and virtual event. The qualitative method was applied to this research. Interpretative research paradigm and cases study approach were also used. The data collections were obtained by using observation, interview and documentation. The research results showed that PR Indonesia had several strategies to build corporate reputation. They conducted city tours, researched public relations’ issues, and discussed with public relations specialists to find new ideas and used PR's Icon as brand reputation. Those corporate reputation strategies created the JAMPIRO event, which was promoted in offline and online media. Looking for event references, keeping participants' trust, and holding JAMPIRO events in various cities were also the other strategies. Hence, during the Covid-19 pandemic, PR Indonesia invented many innovations by creating virtual events to maintain its reputation. The maneuverings were to run online promotions, find virtual event references, create innovative events, determine the virtual event's criteria and hold the low-cost event.
STRATEGI NATION BRAND SEBAGAI PROMOSI PARIWISATA INDONESIA Devi Purnamasari; Muhamad Noor Hidayat; Heni Indrayani
Widya Komunika Vol 7 No 2 (2017): JURNAL KOMUNIKASI DAN PENDIDIKAN WIDYA KOMUNIKA
Publisher : Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (71.653 KB) | DOI: 10.20884/1.wk.2017.7.2.1626

Abstract

ariwisata menjadi salah satu sektor prioritas nasional, untuk itu pemerintah berupayamengoptimalkan promosi destinasi wisata dengan cara national branding melalui VideoWonderful Indonesia versi The Journey of The World. Video tersebut menceritakan tentangkebudayaan, keindahan alam, dan petualangan wisatawan di Indonesia dan telah memperolehberagam perhargaan dunia. Mempromosikan suatu negara tidak lepas dari identitas negara, makapenelitian ini ingin membahas Strategi Brand Nation sebagai Promosi Pariwisata Indonesiadengan menggunakan pendekatan semiotika dari Video Wonderful Indonesia versi The Journey ofThe World. Metode penelitian ini menggunakan pendekatan deskriptif kualitatif dalam paradigmakonstruktivis dengan analisis semiotika Charles Sanders Pierce. Objek Penelitian adalah videoWonderful Indonesia versi The Journey of The World. Hasil penelitian menunjukkan bahwa didalam video Wonderful Indonesia versi The Journey of The World menampilkan aspek budaya(culture), alam (nature), dan jelajah (adventure). Perpaduan ketiganya digarap melalui visualisasivideo yang menampilkan pleasure tourism, leisure tourism, dan discovery tourism. Simbol-simbolyang ditampilkan dalam video seperti pengunaan batik dan kemaritiman menjadi tanda identitasnasional sekaligus strategi nation brand dalam mempromosikan pariwisata Indonesia.
Optimasi Pola Pengasuhan Digital dalam Pemenuhan Kebutuhan Informasi Mutia Rahmi Pratiwi; Heni Indrayani; Swita Amalia
Expose: Jurnal Ilmu Komunikasi Vol 3, No 1 (2020)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v3i1.1012

Abstract

The implementation of parenting uses digital content to become the major source to gather information, in particular, parents these days. Digital parenting appears not only to provide the information that parents need but also to acknowledge about parenting through digital media. Moreover, the information is enlightenment and experienced by other parents so that it helps to use digital media. This paper examines the effect of digital parenting optimization and the fulfilment information need by the parents. This explanatory quantitative study was conducted with 100 parents that joined the parenting community and practiced the parenting pattern with a digital media platform to access the information. Furthermore, this study applied the purposive sampling technique. Data analyzing technique is to test the hypothesis with the simple linear regression model. The result of this study shows that the relation between digital parenting and fulfilment information need by the parents is significantly correlated. Also, the value of the correlation coefficient in the medium range is R =04,16 influence to the low range (0.173). Eventually, to fulfil the information for the parent need is not only gain by digital access. 
FANDOM: STRATEGI KOMUNIKASI PEMASARAN 3.0 UNTUK MELANGGENGKAN FANTASI NASIONALISME MELALUI OLAHRAGA Heni Indrayani; Sunarto Sunarto
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 5, No 01 (2019): Accredited by Kemenristekdikti RI SK 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (499.277 KB) | DOI: 10.30813/bricolage.v5i01.1741

Abstract

ABSTRACTSpeaking of Indonesian badminton, the support of the supporters cannot be released. Badminton supporters in Indonesia are "unusual" and "extraordinary" because of the fanatical supporters who "flout" and support from the entrepreneur element. The formation of badminton fandom in Indonesia which is orderly when supporting in each competition is closely related to PT Djarum's concern through corporate social responsibility activities. Djarum Foundation Bakti Olahraga program focuses on the success of badminton in Indonesia. The strategy with a cultural approach to the community is carried out to create fanaticism in a positive way so that the value of nationalism that it has is lasting. Therefore, this study aims to describe the marketing communication strategy 3.0 which is an idea from Philip Kotler (Kotler, 2010: 17) to perpetuate the fantasy of nationalism through badminton by Djarum Foundation Bakti Sports. The research method used is the constructivist paradigm interpretive qualitative approach with case study research design. The results showed that fandom's involvement in various Djarum Foundation Community Service Sports programs became a strategy to perpetuate the nationalism they had.. The story of the struggle fantasy of badminton athletes is packaged through Indonesian symbols so that it awakens fandom consciously to internalize the sense of nationalism, then reproduces its experience and knowledge to inspire other badminton fandom groups, even Indonesian people to always support Indonesian badminton with various actions. This form of nationalism from fandom is emotional solidarity in civic nationalism so that it can be called banal nationalism. The phenomenon of fandom badminton is a successful landmark for Djarum Foundation Bakti Olahraga program that can be replicated by other companies or institutions as a booster for a sense of sustainable nationalism.Keywords: Marketing 3.0, Fandom, Symbolic Convergence Theory, NationalismABSTRAKBerbicara tentang bulutangkis Indonesia, dukungan para suporter tidak bisa dilepaskan. Suporter bulutangkis di Indonesia “tidak biasa” dan “luar biasa” karena adanya suporter fanatik yang “urakan” serta dukungan dari elemen entrepreneur. Pembentukan fandom badminton di Indonesia yang tertib ketika mendukung di setiap kompetisinya terkait erat dengan kepedulian PT Djarum melalui kegiatan corporate social responsibility. Program Djarum Foundation Bakti Olahraga fokus untuk kejayaan bulu tangkis di Indonesia. Strategi dengan pendekatan kultural kepada masyarakat dilakukan untuk menciptakan fanatisme dalam hal positif agar nilai nasionalisme yang dimilikinya langgeng. Oleh karena itu, penelitian ini bertujuan untuk menggambarkan strategi komunikasi pemasaran 3.0 yang merupakan gagasan dari Philip Kotler (Kotler, 2010:17) untuk melanggengkan fantasi nasionalisme melalui olahraga badminton oleh Djarum Foundation Bakti Olahraga. Metode penelitian yang digunakan adalah paradigma konstruktivis pendekatan kualitatif interpretif dengan desain penelitian studi kasus. Hasil penelitian menunjukkan bahwa keterlibatan fandom di berbagai program Djarum Foundation Bakti Olahraga menjadi strategi melanggengkan nasionalisme yang mereka miliki. Cerita fantasi perjuangan atlet badminton dikemas melalui simbol-simbol Indonesia sehingga membangkitkan fandom secara sadar untuk menginternalisasi rasa nasionalisme, kemudian mereproduksi pengalaman dan pengetahuannya kembali untuk menginspirasi kelompok fandom badminton lainnya bahkan masyarakat Indonesia agar selalu mendukung badminton Indonesia dengan beragam tindakan. Wujud nasionalisme dari fandom ini merupakan solidaritas emosional dalam nasionalisme kewargaan (civic nationalism) sehingga dapat disebut sebagai banal nationalism. Fenomena fandom badminton menjadi tengara sukses program Bakti Olahraga Djarum Foundation yang dapat ditiru oleh perusahaan atau institusi lain sebagai pendongkrak rasa nasionalisme yang berkelanjutan.Kata Kunci: Marketing 3.0, Fandom, Teori Konvergensi Simbolik, Nasional
PEMBENTUKAN IDENTITAS DIRI PADA KOMUNITAS LIGHT GALAXY DI SEMARANG Ara Lalitya P; Heni Indrayani
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 2, No 2 (2019): Agustus 2019
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v2i2.2712

Abstract

AbstrakKomunitas merupakan tempat berkumpulnya individu yang mempunyai hobi dan tujuanyang sama, namun di dalam komunitas ternyata dapat memberikan pengaruh sehinggadapat membentuk identitas anggota khususnya para remaja karena remaja masih dalamproses pencarian identitas diri. Fenomena Korean Hallyu sangat berkembang di Indonesia,membuat para remaja menyukai hal yang berbau K-Pop. Sehingga bermunculan komunitasK-Pop, salah satunya adalah komunitas dance cover Light Galaxy. Kegiatan komunitas secarasadar mengubah perilaku anggotanya, karena perilaku seseorang bukan disebabkan oleh“pembawaan” mereka, karena adanya pengaruh kelompok sehingga membentuk identitasanggotanya. Oleh karena itu, penelitian ini bertujuan untuk mengetahui proses pembentukanidentitas diri yang terjadi pada angota komunitas Light Galaxy. Untuk mengetahui prosespembentukan identitas yang terjadi peneliti menggunakan teori dari George Herbert Meadyaitu interaksionisme simbolik dimana terdapat teori proses Self yang dibagi lagi menjadi duasegi yaitu “I” dan “Me”. Penelitian ini menggunakan pendekatan kualitatif dengan metodefenomenologi. Subjek dalam penelitian ini berjumlah enam orang anggota Light Galaxy. Teknikpengumpulan data yang digunakan dalam penelitian ini adalah menggunakan wawancaramendalam. Hasil dari penelitian ini menunjukan bahwa setiap narasumber mengalamipembentukan identitas diri ketika menjadi bagian di dakan komunitas. Pembentukan identitasterjadi karena adanya pengaruh hingga peniruan kelompok yang dilakukan oleh narasumber.Pembentukan yang terjadi diawali pada narasumber dengan adanya proses mind, self dansociety. Sehingga identitas baru yang dimana mereka lebih percaya diri, fashionable, danterbuka.Kata kunci : identitas,hallyu,remaja AbstractCommunity is a place for individuals who have the same hobbies and goals, but in the communityit can give an impact and change the behavior of their members especially teenagers becausethey are still in the process of finding identity. Korean Hallyu that very developed in Indonesia,making teenagers love things about K-Pop. so that the emerging of K-Pop communities, oneof them is the Light Galaxy cover dance community. The community activities consciouslychange the behavior of their members, because a person’s behavior is not caused by their only“identity”, but because of the impact from the group that change their members. Therefore,this study aims to determine the process of formationing self-identity that happened in theLight Galaxy community members. To find out the process of identity change that happened inthis study, we are using the theory of George Herbert Mead symbolic of interactionism wherethere is Self  process that divided into two aspects, namely “I” and “Me”. This study uses aqualitative approach with phenomenology methods. The subjects in this study are six membersof the Light Galaxy community.The data collection technique used in this study is using in-depthinterviews. The results of this study indicate that each interviewees who are members of theLight Galaxy community revealed that they were formation when they joined the community. The formation that happen because of the impression and group imitation that carriedout by the interviewees.The first formation that happen from interviewees are the processof mind, self and society.So that, the identity formation if the members make them moreconfident, fashionable, and can manage their money and time better.Keywords: hallyu,community, identity
Analisis Isi Berita Kegiatan Corporate Social Responsibility PT. PLN (Persero) Distribusi Jawa Tengah dan D.I.Y serta Hubungannya dengan Citra Perusahaan Revita Tri Sulastri; Heni Indrayani
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 2, No 2 (2019): Agustus 2019
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v2i2.2713

Abstract

AbstrakPersaingan antar perusahaan yang ketat menuntut perusahaan untuk menjadi yang terdepandan mendapatkan penilaian positif dari masyarakat yang berujung dengan peningkatancitra perusahaan. Perusahaan berlomba-lomba berusaha menyenangkan masyarakat danstakeholder dengan melakukan hal- hal positif, inovatif dan menunjukkan prestasi-prestasiyang baik kepada publik. Salah satu caranya adalah melaksanakan kegiatan Corporate SocialResponsibility sekaligus sebagai ajang presentasi diri. Hal ini berkaitan erat dengan teoriManajemen Impresi dalam lingkup profesional organisasi dimana perusahaan berusahauntuk menyebarkan hal positif saja. Penelitian ini bertujuan untuk mengukur signifikansihubungan Corporate Social Responsibility yang dilakukan PT. PLN (Persero) Distribusi JawaTengah dan D.I.Y dengan Citra Perusahaan melalui pemberitaan di media massa onlineTribunjateng.com menggunakan tipe penelitian eksplanatif untuk menjelaskan hubungan dandeskriptif untuk menjelaskan kecenderungan isi. Dengan menggunakan metode kuantitatifdan pendekatan analisis isi, peneliti berusaha menguji sebuah hipotesis melalui sistem SPSSdengan Uji Hubungan yaitu Koefisien Kontingensi dan Uji Statistik Chi-Square terhadap 28berita terkait kegiatan CSR PT. PLN (Persero) Distribusi Jawa Tengah dan D.I.Y. Hasil penelitianmengungkapkan kecenderungan isi berita pada variabel CSR paling banyak membahas ProgramCSR dengan persentasi 46,4% sebanyak 13 berita. Sedangkan pada variabel Citra Perusahaan,kecenderungan isi berita pada indikator Reputation dengan 19 berita dan persentasi 67,8%.Kekuatan hubungan antara dua variabel sangat lemah diketahui berdasarkan hasil KoefisienKontingensi sebesar 0,238. Hasil penelitian juga menunjukkan tidak adanya hubungan antarakegiatan CSR dengan Citra Perusahaan dengan Probabilitas Asymp. Sig dan Approx Sig. sebesar0,642 > 0,05 sehingga H0 diterima.Kata Kunci : Corporate Social Responsibility, Citra, Media Online, Manajemen Impresi AbstractIntense company competition requires the company to be at the forefront and get positiveratings from the community that culminate with the improvement of the company’s image.Companies are competing to please the public and stakeholders by doing positive things,innovative and showing good achievements to the public. One way is to carry out CorporateSocial Responsibility activities as well as a self presentation event. This is closely related to thetheory of Impression Management within the professional scope of the organization in whichthe company strives to spread positive things. This study aims to measure the significance ofCorporate Social Responsibility News relationship conducted by PT. PLN (Persero) Central Javaand D.I.Y Distribution to Corporate Image through the news in online mass media Tribunjateng.com using explanative type of research. By using quantitative method and content analysis approach, the researcher tried to test a hypothesis through SPSS system with Contingency Coefficient technique and Chi- Square formula to 28 news related PLN CSR activities. The resultsrevealed the tendency of news content on CSR variables most discussed CSR Program with 46.4%percentage of 13 news. While on Corporate Image variable, the tendency of news content onReputation indicator with 19 news and percentage 67,8%. The strength of the relationshipbetween two variables is very week based on the results of the Contingency Coefficient value is0,238. The result of the research also shows that there is no correlation between CSR activitieswith Corporate Image with probability Asymp. Sig and Approx Sig.0,642 > 0,05 so that H0 isaccepted.Keywords: Corporate Social Responsibility, Image, Online Media, Impression Management
Membentuk Reputasi Ekonomi Kreatif Desa Menari melalui Storytelling Omah Cikal Desa Ngrawan – Jawa Tengah Heni Indrayani; Candra Yudha Satriya; Rahmawati Zulfiningrum
PARAHITA : Jurnal Pengabdian kepada Masyarakat Vol 3, No 1 (2022): Jurnal Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/parahita.v3i1.73

Abstract

Desa Menari memiliki potensi budaya dan ekonomi kreatif yang terintergrasi dalam tiga konservasi, yaitu konservasi kesenian masyarakat, konservasi dolanan tradisi masa lalu dan konservasi petani peternak. Misinya adalah sesuai dengan konsep Desa Menari (Menebar Harmoni, merajut Inspirasi dan Menuai Memori). Di tahun 2018, Desa Menari dikunjungi 1500 hingga 2000 pengunjung dengan pemasukan Rp 100 juta hingga Rp 260 juta. Namun, kondisi di tahun 2020 mengalami penurunan drastis dalam sektor pariwisata akibat pandemi Covid 19, karena belum bisa menerima kunjungan wisatawan. Padahal untuk menumbuhkan produktivitas masyarakat Desa Menari, mereka menjual hasil ekonomi kreatif di Pasar Rakyat ketika ada kunjungan wisatawan. Pemasaran ekonomi kreatif juga dilakukan di Rest Area Salatiga namun juga masih sepi pengunjung karena rest area baru beroperasi. Selain permasalahan pemasaran, adapula persoalan adopsi teknologi yang masih rendah keterlibatan dengan pengikut akun media social Omah Cikal. Pada dasarnya konten menjadi kunci untuk bisa menarik interaksi dan berkomunikasi secara online. Dengan situasi tatap muka yang dikurangi, maka Kelompok Sadar Wisata (Pokdarwis) Desa Menari melalui omah cikal tetap bisa mengedukasi dan membentuk reputasi kebudayaan lokal nya dengan cara membangun narasi digital agar jangkauan audiens lebih luas. Reputasi ekonomi kreatif dapat dibentuk menggunakan tutur cerita yang dibangun di“own media”nya di akun media sosial resmi Desa Menari. Maka diperlukan pengabdian kemitraan masyarakat untuk memberikan pelatihan aktivitas Public Relations dengan pendekatan storytelling. Ketrampilan yang diusulkan adalah digitalisasi Desa Menari yang meliputi pengelolaan konten digital dan pembuatan narasi storytelling.
Co-Authors Afifatur Rahma Al Ghiffari Bintang Saputra Aldilla Evriyana Ara Lalitya P Astini Kumalasari Chandra Yudha Satriya Devi Purnamasari Dewa Ayu Putri Tesalonika Hanif Wahyu Cahyaningtyas Heri Pamungkas Jazzirotul Ma'na Muhamad Hasan Basori Muhamad Noor Hidayat Muljono, - Mutia Rahmi Pratiwi Pandu Cahyoning Negoro Puji Lestari Rahmawati Zulfiningrum Revita Tri Sulastri Rifqi Hindami RR Hilda Octavia Melati Sukma Satriya, Candra Yudha Sunarto Sunarto Swita Amalia Swita Amalia Hapsari Utari Fatma Dewi